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Alphabet (Google) Class C
GOOG

Overview Fund Activity

2,630 hedge funds and large institutions have $308B invested in Alphabet (Google) Class C in 2019 Q4 according to their latest regulatory filings, with 331 funds opening new positions, 842 increasing their positions, 1,071 reducing their positions, and 74 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
2,630
Holders Change
+218
Holders Change %
+9.04%
% of All Funds
51.94%
Holding in Top 10
511
Holding in Top 10 Change
+35
Holding in Top 10 Change %
+7.35%
% of All Funds
10.09%
New
331
Increased
842
Reduced
1,071
Closed
74
Calls
$7.29B
Puts
$7.92B
Net Calls
-$625M
Net Calls Change
-$857M

Top Buyers

1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$879M
2
Goldman Sachs
Goldman Sachs
New York
+$346M
3
Truist Financial
Truist Financial
North Carolina
+$329M
4
Susquehanna International Group
Susquehanna International Group
Pennsylvania
+$290M
5
Baillie Gifford & Co
Baillie Gifford & Co
United Kingdom
+$283M

Top Sellers

1
Invesco
Invesco
Georgia
-$3.81B
2
Harris Associates
Harris Associates
Illinois
-$1B
3
TCI Fund Management
TCI Fund Management
United Kingdom
-$571M
4
ECU
Egerton Capital (UK)
United Kingdom
-$560M
5
Primecap Management
Primecap Management
California
-$315M
Name Holding Trade Value Shares
Change 		Shares
Change %
WA
1901
Wealth Architects
California
$727K -$60.1K -900 -8%
FM
1902
Family Management
New York
$727K +$152K +2,280 +27%
CPSC
1903
Carl P. Sherr & Co
Massachusetts
$727K +$727K +10,880 New
LFA
1904
Legacy Financial Advisors
Kentucky
$725K -$1.34K -20 -0.2%
SG
1905
StoneX Group
New York
$725K +$61.5K +920 +9%
SMC
1906
Smith, Moore & Co
Missouri
$719K -$10.7K -160 -1%
HIS
1907
Harvest Investment Services
Illinois
$717K +$717K +10,740 New
FWM
1908
Foresight Wealth Management
Utah
$716K +$28.1K +420 +4%
CT
1909
Clearstead Trust
Maine
$715K +$1.34K +20 +0.2%
SXL
1910
Summit X LLC
Missouri
$714K -$27.7K -420 -4%
VCM
1911
Verde Capital Management
Michigan
$714K +$714K +10,680 New
PA
1912
Probity Advisors
Texas
$711K +$1.34K +20 +0.2%
VCWA
1913
Vanguard Capital Wealth Advisors
Colorado
$708K +$134K +2,000 +23%
JSC
1914
Jackson Square Capital
California
$706K +$706K +10,560 New
PIA
1915
Perennial Investment Advisors
California
$705K +$705K +10,520 New
ECM
1916
Estabrook Capital Management
New York
$705K – – –
FFA
1917
Fragasso Financial Advisors
Pennsylvania
$703K -$20K -300 -3%
CFG
1918
Cooper Financial Group
California
$703K +$22.7K +340 +3%
BST
1919
Bath Savings Trust
Maine
$698K +$86.9K +1,300 +14%
MIM
1920
Marco Investment Management
Georgia
$697K – – –
FFBTD
1921
First Financial Bank - Trust Division
Ohio
$695K -$6.68K -100 -1%
ACM
1922
AUA Capital Management
Pennsylvania
$695K – – –
WCWM
1923
Willow Creek Wealth Management
California
$694K – – –
RP
1924
Rice Partnership
Hawaii
$694K +$130K +1,940 +23%
ZCI
1925
Zevenbergen Capital Investments
Washington
$690K -$18.7K -280 -3%
75 76
77
78 79