Etsy

ETSY

Market cap $5.96B

On Jan. 5, 2026, Merilee Buckley, Chief Accounting Officer of Etsy (ETSY +0.98%), disposed of 9,099 directly held shares through an option exercise with immediate sale and tax withholding, fully exiting direct equity ownership according to the SEC Form 4 filing.

Three consumer goods stocks recently announced significant share repurchase authorizations, and all three now have buyback capacity equal to 5% or more of their market capitalization.

Etsy has had a difficult time growing its gross merchandise sales in recent years. Investors should pay attention to two important metrics heading into 2026.

BROOKLYN, N.Y. , Dec. 18, 2025 /PRNewswire/ -- Etsy, Inc. (NYSE: ETSY), the global marketplace for unique and creative goods, today announced that its Board of Directors has approved a new $750 million share repurchase authorization.

Etsy was once one of the hottest stocks on Wall Street, with shares rising nearly 2,200% in the five years leading up to their peak. Weaker fundamental performance has resulted in disappointing returns for investors recently.

Etsy, Inc. (ETSY) Presents at Raymond James TMT & Consumer Conference Transcript

Amazon stock was higher as data showed strong growth for spending on Black Friday and Cyber Monday.

AMZN, EXPE, BKNG, ETSY and DIBS are set to benefit from surging digital demand as AI-driven shopping sent Black Friday online sales to record highs.

Etsy (ETSY) reported earnings 30 days ago. What's next for the stock?

CNBC's "The Exchange" team discusses how AI may transform shopping amid the holiday season with Shikha Jain, lead partner for consumer and retail at Simon-Kucher.