e.l.f. Beauty

ELF

Market cap $3.33B

e.l.f. Beauty, Inc. (ELF) Discusses Guidance and Drivers of Organic Sales Trends Transcript

The first half of 2026 has already seen its fair share of M&A transactions across the consumer goods world. Unilever acquired vitamin gummies brand Grüns for $1.2 billion, while Henkel announced its acquisition of premium haircare brand OLAPLEX for more than a billion, alongside Gen Z brand Not Your Mother.

LOS ANGELES--(BUSINESS WIRE)--Today, Naturium unveiled Glow Better Together, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock. As the fastest-growing skincare brand in the U.S. top 50, according to Circ.

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) today announced that the company will participate in the following investor conferences and events: Virtual Fireside Chat with BofA Date: Friday May 29, 2026 Location: Virtual Fireside Chat Webcast: 1:00 PM ET Baird Global Consumer, Technology & Services Conference Date: Tuesday June 2, 2026 Location: New York, NY dbAccess Global Consumer Conference Date: Thursday June 4, 2026 Location: Paris, France Fireside Chat Webcast: 10:00 AM.

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Recently, Zacks.com users have been paying close attention to e.l.f. Beauty (ELF).

E.l.f. turned in strong revenue growth, led by its skincare brands Rhode and Naturium. Its namesake brand is seeing headwinds, but the company is testing lower price points to try to increase volumes.

Americans will pay more for everything from gas to meat for the barbecue heading into Memorial Day weekend. Prices for travel, recreation and food saw sharp increases, giving consumers headaches as the summer unofficially kicks off.

Walmart and Kroger plans to cut prices broadly as high gas prices squeeze consumers. But the retailers face higher costs too.

Down nearly 65% from the late 2025 highs, this market is trading at deep-value levels, with catalysts in play. While the guidance for fiscal 2027 was tepid, it reflects intentional price markdowns, aimed at driving volume.