e.l.f. Beauty
496 hedge funds and large institutions have $7.11B invested in e.l.f. Beauty in 2025 Q2 according to their latest regulatory filings, with 149 funds opening new positions, 153 increasing their positions, 149 reducing their positions, and 82 closing their positions.
160% more funds holding in top 10
Funds holding in top 10: 5 → 13 (+8)
89% more capital invested
Capital invested by funds: $3.76B → $7.11B (+$3.34B)
82% more first-time investments, than exits
New positions opened: 149 | Existing positions closed: 82
15% more funds holding
Funds holding: 432 → 496 (+64)
3% more repeat investments, than reductions
Existing positions increased: 153 | Existing positions reduced: 149
4.63% less ownership
Funds ownership: 106% → 101.37% (-4.6%)
12% less call options, than puts
Call options by funds: $670M | Put options by funds: $758M
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Marshall Wace
London,
United Kingdom
|
+$81M |
| 2 |
Capital International Investors
Los Angeles,
California
|
+$71.5M |
| 3 |
Balyasny Asset Management
Chicago,
Illinois
|
+$59.2M |
| 4 |
BlackRock
New York
|
+$44.9M |
| 5 |
AM
Atreides Management
Boston,
Massachusetts
|
+$42.2M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
JP Morgan Chase
New York
|
-$229M |
| 2 |
William Blair Investment Management
Chicago,
Illinois
|
-$177M |
| 3 |
UBS Group
Zurich,
Switzerland
|
-$56.9M |
| 4 |
Ensign Peak Advisors
Salt Lake City,
Utah
|
-$45.6M |
| 5 |
Swedbank
Stockholm,
Sweden
|
-$39.7M |
ELF Hedge Fund Activity: Q2 2025 in Review
496 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in e.l.f. Beauty (ELF) for Q2 2025, worth a combined $7.11B — up 89% from $3.76B a quarter earlier.
Buyers outnumbered sellers: 149 funds opened new ELF positions and 82 closed out — a net gain of 67 holders — while 153 added to existing stakes and 149 trimmed.
The largest buyer was Marshall Wace, opening a new position worth an estimated $81M. The largest seller was JP Morgan Chase, cutting an estimated $229M.
- 496 institutional investors held e.l.f. Beauty (ELF) as of Q2 2025, up from 432 in Q1 2025.
- Funds reported $7.11B of e.l.f. Beauty stock for Q2 2025, up 89% quarter-over-quarter.
- 149 funds opened new e.l.f. Beauty positions in Q2 2025 and 82 closed out, a net change of +67 holders.
- The largest e.l.f. Beauty buyer in Q2 2025 was Marshall Wace, an estimated $81M added.
- The largest e.l.f. Beauty seller in Q2 2025 was JP Morgan Chase, an estimated $229M sold.
Based on aggregated 13F filings for Q2 2025.