eBay (EBAY)

• Market cap: $31.8B
• 1 day: 1.43%
• 5 days: 1.79%
• 1 month: 0.63%
• 3 months: 0.95%
• 6 months: 8.83%
• Year to date: 9.46%
• 1 year: 32.25%
• 5 years: 71.13%
• 10 years: 177.98%
• Sector: Consumer Discretionary
• Industry: Internet Retail

About: EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.

Employees: 11,500

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

51% more first-time investments, than exits

New positions opened: 128 | Existing positions closed: 85

28% more call options, than puts

Call options by funds: $475M | Put options by funds: $372M

3.78% more ownership

Funds ownership: 88.31% [Q3] → 92.09% (+3.78%) [Q4]

3% more funds holding

Funds holding: 1,015 [Q3] → 1,041 (+26) [Q4]

3% less capital invested

Capital invested by funds: $28.1B [Q3] → $27.4B (-$711M) [Q4]

3% less repeat investments, than reductions

Existing positions increased: 366 | Existing positions reduced: 377

25% less funds holding in top 10

Funds holding in top 10: 12 [Q3] → 9 (-3) [Q4]

Research analyst outlook

14 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $54 21% downside
• Avg. target: $68 0% upside
• High target: $79 16% upside

14 analyst ratings

• positive: 5 36%
• neutral: 9 64%
• negative: 0 0%

UBS Kunal Madhukar 0% 1-year accuracy 0 / 2 met price target	7% upside $73	Neutral Maintained	29 Apr 2025
Citigroup Ygal Arounian 46% 1-year accuracy 12 / 26 met price target	16% upside $79	Buy Maintained	25 Apr 2025
Stifel Mark Kelley 45% 1-year accuracy 14 / 31 met price target	11% downside $61	Hold Maintained	23 Apr 2025
Bernstein Nikhil Devnani 100% 1-year accuracy 1 / 1 met price target	5% downside $65	Market Perform Downgraded	22 Apr 2025
Morgan Stanley Nathan Feather 100% 1-year accuracy 4 / 4 met price target	3% upside $70	Overweight Maintained	17 Apr 2025