Brinker International

EAT

Market cap $6.14B

Felix to apply category-leading discipline and marketing vision to both Chili's and Maggiano's DALLAS, March 2, 2026 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced the promotion of George Felix to Executive Vice President, Chief Marketing Officer, overseeing marketing for both Chili's® Grill & Bar and Maggiano's Little Italy.® Felix joined Brinker in 2022 as Senior Vice President and Chief Marketing Officer of Chili's, with a successful track record of making legacy brands exciting again.

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The restaurant brand continues to shine a spotlight on its iconic Presidente Margarita® through its standout NASCAR presence DALLAS, Feb. 24, 2026 /PRNewswire/ -- Chili's® Grill & Bar returns to the track March 1 in Austin, Texas, and it's bringing Ride the 'Dente™ along for more high-speed circuits with Spire Motorsports and driver Carson Hocevar. Chili's sells more margaritas than any restaurant brand in the U.S., nearly 30 million in 2025 alone, and the iconic Presidente, or 'Dente, is one of the most popular.

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