WisdomTree US MidCap Dividend Fund

DON

Market cap $3.86B

The WisdomTree U.S. MidCap Dividend ETF (DON) was launched on 06/16/2006, and is a smart beta exchange traded fund designed to offer broad exposure to the Style Box - Mid Cap Value category of the market.

SCHD gets most of the attention in dividend ETF conversations, and for good reason.

The WisdomTree U.S. MidCap Dividend ETF (DON) was launched on June 16, 2006, and is a passively managed exchange traded fund designed to offer broad exposure to the Mid Cap Value segment of the US equity market.

With the artificial intelligence (AI) trade violently cutting both ways, stoking fears of a “SaaS-pocalypse”, value-oriented and high-dividend strategies are surging in the early innings of 2026. Among the ETFs participating in that party is the WisdomTree U.S. SmallCap Dividend Fund (DES).

The WisdomTree U.S. MidCap Dividend ETF (DON) was launched on 06/16/2006, and is a smart beta exchange traded fund designed to offer broad exposure to the Style Box - Mid Cap Value category of the market.

The WisdomTree U.S. MidCap Dividend Fund (NYSEARCA:DON) generates income by holding a diversified portfolio of mid-cap dividend-paying stocks.

Invesco S&P MidCap Value with Momentum ETF (XMVM) is rated Buy with a $75 price target, driven by strong momentum, value, and robust dividend growth. WisdomTree U.S. MidCap Dividend Fund ETF (DON) is rated Hold due to underperformance, slow dividend growth, and a defensive portfolio limiting upside. Mid-cap strategies are poised to benefit from expected 2026 rate cuts and economic expansion, favoring funds with value and momentum exposure.

Looking for broad exposure to the Mid Cap Value segment of the US equity market? You should consider the WisdomTree U.S. MidCap Dividend ETF (DON), a passively managed exchange traded fund launched on June 16, 2006.

Making its debut on 06/16/2006, smart beta exchange traded fund WisdomTree U.S. MidCap Dividend ETF (DON) provides investors broad exposure to the Style Box - Mid Cap Value category of the market.

If you're interested in broad exposure to the Mid Cap Value segment of the US equity market, look no further than the WisdomTree U.S. MidCap Dividend ETF (DON), a passively managed exchange traded fund launched on June 16, 2006.