DraftKingsDKNG
About: DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number two or three revenue share position across states in which it competes. DraftKings is now live with online or retail sports betting in 28 states and iGaming in five states, with both products available to around 40% of Canada's population. In 2024, sports revenue was 61% of total sales, i-gaming 32%, and fantasy and lottery 7%. The company also operates a non-fungible token commissioned-based marketplace and develops and licenses online gaming products.
Employees: 5,100
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
67% more call options, than puts
Call options by funds: $1.29B | Put options by funds: $771M
36% more repeat investments, than reductions
Existing positions increased: 309 | Existing positions reduced: 227
21% more first-time investments, than exits
New positions opened: 131 | Existing positions closed: 108
7% more funds holding in top 10
Funds holding in top 10: 14 [Q4 2024] → 15 (+1) [Q1 2025]
0.24% more ownership
Funds ownership: 81.31% [Q4 2024] → 81.55% (+0.24%) [Q1 2025]
0% more funds holding
Funds holding: 797 [Q4 2024] → 798 (+1) [Q1 2025]
8% less capital invested
Capital invested by funds: $14.7B [Q4 2024] → $13.6B (-$1.18B) [Q1 2025]
Research analyst outlook
15 Wall Street Analysts provided 1 year price targets over the past 3 months
15 analyst ratings
JMP Securities Jordan Bender | 37%upside $50 | Market Outperform Maintained | 5 Jun 2025 |
Morgan Stanley Stephen Grambling | 40%upside $51 | Overweight Maintained | 30 May 2025 |
Susquehanna Joseph Stauff | 42%upside $52 | Positive Maintained | 12 May 2025 |
Macquarie Chad Beynon | 45%upside $53 | Outperform Maintained | 12 May 2025 |
Mizuho Ben Chaiken | 59%upside $58 | Outperform Maintained | 12 May 2025 |
Financial journalist opinion
Based on 16 articles about DKNG published over the past 30 days









