DraftKingsDKNG
About: DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number two or three revenue share position across states in which it competes. DraftKings is now live with online or retail sports betting in 28 states and iGaming in five states, with both products available to around 40% of Canada's population. In 2024, sports revenue was 61% of total sales, i-gaming 32%, and fantasy and lottery 7%. The company also operates a non-fungible token commissioned-based marketplace and develops and licenses online gaming products.
Employees: 5,100
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
67% more call options, than puts
Call options by funds: $1.29B | Put options by funds: $771M
36% more repeat investments, than reductions
Existing positions increased: 309 | Existing positions reduced: 227
22% more first-time investments, than exits
New positions opened: 132 | Existing positions closed: 108
7% more funds holding in top 10
Funds holding in top 10: 14 [Q4 2024] → 15 (+1) [Q1 2025]
0% more funds holding
Funds holding: 797 [Q4 2024] → 799 (+2) [Q1 2025]
0.25% more ownership
Funds ownership: 81.31% [Q4 2024] → 81.56% (+0.25%) [Q1 2025]
8% less capital invested
Capital invested by funds: $14.7B [Q4 2024] → $13.6B (-$1.18B) [Q1 2025]
Research analyst outlook
17 Wall Street Analysts provided 1 year price targets over the past 3 months
17 analyst ratings
Jefferies David Katz | 31%upside $53 | Buy Maintained | 3 Jul 2025 |
Citigroup Steven Sheeckutz | 43%upside $58 | Buy Maintained | 1 Jul 2025 |
JP Morgan Daniel Politzer | 23%upside $50 | Overweight Initiated | 23 Jun 2025 |
JMP Securities Jordan Bender | 23%upside $50 | Market Outperform Maintained | 5 Jun 2025 |
Morgan Stanley Stephen Grambling | 26%upside $51 | Overweight Maintained | 30 May 2025 |
Financial journalist opinion
Based on 17 articles about DKNG published over the past 30 days









