Deckers OutdoorDECK
About: Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2024, Ugg and Hoka accounted for 52% and 42% of total sales, respectively. The firm also markets niche brands Teva and Ahnu. Deckers produces most of its sales through wholesale partnerships, but also operates e-commerce in more than 50 countries and about 178 company-operated stores. It generated 67% of its fiscal 2024 sales in the United States.
Employees: 4,800
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
45% more call options, than puts
Call options by funds: $522M | Put options by funds: $359M
1.3% more ownership
Funds ownership: 93.52% [Q4 2024] → 94.82% (+1.3%) [Q1 2025]
6% more repeat investments, than reductions
Existing positions increased: 326 | Existing positions reduced: 307
12% less funds holding
Funds holding: 923 [Q4 2024] → 815 (-108) [Q1 2025]
31% less funds holding in top 10
Funds holding in top 10: 13 [Q4 2024] → 9 (-4) [Q1 2025]
40% less first-time investments, than exits
New positions opened: 118 | Existing positions closed: 198
44% less capital invested
Capital invested by funds: $28.9B [Q4 2024] → $16.2B (-$12.7B) [Q1 2025]
Research analyst outlook
9 Wall Street Analysts provided 1 year price targets over the past 3 months
9 analyst ratings
TD Securities John Kernan | 36%upside $175 | Buy Maintained | 20 May 2025 |
Telsey Advisory Group Dana Telsey | 87%upside $240 | Outperform Maintained | 16 May 2025 |
Wells Fargo Ike Boruchow | 6%downside $120 | Equal-Weight Maintained | 14 May 2025 |
Barclays Adrienne Yih | 1%upside $129 | Overweight Maintained | 12 May 2025 |
UBS Jay Sole | 23%upside $158 | Buy Maintained | 7 May 2025 |
Financial journalist opinion
Based on 30 articles about DECK published over the past 30 days









