Deckers OutdoorDECK
About: Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2025, Ugg and Hoka accounted for 51% and 45% of total sales, respectively. The firm also markets niche brands Teva and Ahnu. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and about 180 company-operated stores. It generated 64% of its fiscal 2025 sales in the United States.
Employees: 5,500
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
45% more call options, than puts
Call options by funds: $522M | Put options by funds: $359M
3.03% more ownership
Funds ownership: 93.72% [Q4 2024] → 96.75% (+3.03%) [Q1 2025]
9% more repeat investments, than reductions
Existing positions increased: 335 | Existing positions reduced: 307
10% less funds holding
Funds holding: 925 [Q4 2024] → 830 (-95) [Q1 2025]
31% less funds holding in top 10
Funds holding in top 10: 13 [Q4 2024] → 9 (-4) [Q1 2025]
39% less first-time investments, than exits
New positions opened: 122 | Existing positions closed: 199
43% less capital invested
Capital invested by funds: $28.9B [Q4 2024] → $16.5B (-$12.5B) [Q1 2025]
Research analyst outlook
13 Wall Street Analysts provided 1 year price targets over the past 3 months
13 analyst ratings
Raymond James Rick Patel | 24%upside $137 | Strong Buy Maintained | 25 Jul 2025 |
Truist Securities Joseph Civello | 32%upside $145 | Buy Maintained | 25 Jul 2025 |
UBS Jay Sole | 44%upside $158 | Buy Maintained | 25 Jul 2025 |
Barclays Adrienne Yih | 22%upside $134 | Overweight Maintained | 25 Jul 2025 |
Wells Fargo Ike Boruchow | 9%downside $100 | Equal-Weight Maintained | 25 Jul 2025 |
Financial journalist opinion
Based on 52 articles about DECK published over the past 30 days









