Deckers OutdoorDECK
About: Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2024, Ugg and Hoka accounted for 52% and 42% of total sales, respectively. The firm also markets niche brands Teva and Ahnu. Deckers produces most of its sales through wholesale partnerships, but also operates e-commerce in more than 50 countries and about 178 company-operated stores. It generated 67% of its fiscal 2024 sales in the United States.
Employees: 4,800
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
156% more first-time investments, than exits
New positions opened: 179 | Existing positions closed: 70
30% more funds holding in top 10
Funds holding in top 10: 10 [Q3] → 13 (+3) [Q4]
24% more capital invested
Capital invested by funds: $23.2B [Q3] → $28.9B (+$5.63B) [Q4]
15% more call options, than puts
Call options by funds: $317M | Put options by funds: $275M
11% more funds holding
Funds holding: 829 [Q3] → 919 (+90) [Q4]
2.01% less ownership
Funds ownership: 95.5% [Q3] → 93.48% (-2.01%) [Q4]
17% less repeat investments, than reductions
Existing positions increased: 294 | Existing positions reduced: 354
Research analyst outlook
5 Wall Street Analysts provided 1 year price targets over the past 3 months
5 analyst ratings
Wells Fargo Ike Boruchow 37% 1-year accuracy 22 / 60 met price target | 4%upside $115 | Equal-Weight Maintained | 30 Apr 2025 |
Keybanc Ashley Owens 19% 1-year accuracy 4 / 21 met price target | 35%upside $150 | Overweight Maintained | 29 Apr 2025 |
Citigroup Paul Lejuez 43% 1-year accuracy 21 / 49 met price target | 35%upside $150 | Buy Maintained | 28 Apr 2025 |
Piper Sandler Anna Andreeva 48% 1-year accuracy 13 / 27 met price target | 10%downside $100 | Neutral Maintained | 11 Apr 2025 |
Stifel Jim Duffy 28% 1-year accuracy 11 / 39 met price target | 15%upside $127 | Hold Maintained | 10 Apr 2025 |
Financial journalist opinion
Based on 32 articles about DECK published over the past 30 days









