Deckers OutdoorDECK
About: Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2025, Ugg and Hoka accounted for 51% and 45% of total sales, respectively. The firm also markets niche brands Teva and Ahnu. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and about 180 company-operated stores. It generated 64% of its fiscal 2025 sales in the United States.
Employees: 5,500
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
45% more call options, than puts
Call options by funds: $522M | Put options by funds: $359M
2.36% more ownership
Funds ownership: 93.72% [Q4 2024] → 96.08% (+2.36%) [Q1 2025]
9% more repeat investments, than reductions
Existing positions increased: 334 | Existing positions reduced: 307
11% less funds holding
Funds holding: 924 [Q4 2024] → 826 (-98) [Q1 2025]
31% less funds holding in top 10
Funds holding in top 10: 13 [Q4 2024] → 9 (-4) [Q1 2025]
40% less first-time investments, than exits
New positions opened: 120 | Existing positions closed: 199
43% less capital invested
Capital invested by funds: $28.9B [Q4 2024] → $16.3B (-$12.6B) [Q1 2025]
Research analyst outlook
14 Wall Street Analysts provided 1 year price targets over the past 3 months
14 analyst ratings
B of A Securities Christopher Nardone | 26%upside $128 | Neutral Maintained | 23 May 2025 |
Baird Jonathan Komp | 38%upside $140 | Outperform Maintained | 23 May 2025 |
Wells Fargo Ike Boruchow | 1%downside $100 | Equal-Weight Maintained | 23 May 2025 |
UBS Jay Sole | 67%upside $169 | Buy Maintained | 23 May 2025 |
Raymond James Rick Patel | 38%upside $140 | Strong Buy Maintained | 23 May 2025 |
Financial journalist opinion
Based on 45 articles about DECK published over the past 30 days









