Innovator Equity Dual Directional 15 Buffer ETF - July

DDFL

Market cap $90.6M

History confirms one thing — drawdowns do occur, instilling a level of market uncertainty of varying degrees. Even when they're not categorized as a “market crash,” sell-offs like the April tariff tantrum or 2022's inflation-fueled slide in both stocks and bonds remind investors that their portfolios are vulnerable.

CNBC's Frank Holland speaks with Graham Day, CIO of Innovator ETFs about the action in ETFs this week.

U.S. equity markets are riding high these days, with major indices hitting new record highs on expectations of interest rate cuts later this year. Still, ETF asset flows tell us that market participation with a focus on capital preservation remains a very popular pursuit.

WHEATON, Ill., July 01, 2025 (GLOBE NEWSWIRE) -- Today, Innovator Capital Management, LLC (Innovator), the pioneer of Defined Outcome ETFs™, builds on its track record of category-defining innovation with the launch of the industry's first Dual Directional Buffer ETFs™. These first-of-their-kind funds are designed to offer the potential for positive returns in both up or down equity markets over a one-year outcome period.