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Salesforce

2,621 hedge funds and large institutions have $202B invested in Salesforce in 2024 Q2 according to their latest regulatory filings, with 183 funds opening new positions, 1,237 increasing their positions, 962 reducing their positions, and 286 closing their positions.

New
Increased
Maintained
Reduced
Closed

29% more repeat investments, than reductions

Existing positions increased: 1,237 | Existing positions reduced: 962

1% less call options, than puts

Call options by funds: $5.36B | Put options by funds: $5.4B

0.73% less ownership

Funds ownership: 80.56%79.83% (-0.73%)

5% less funds holding

Funds holding: 2,7632,621 (-142)

14% less capital invested

Capital invested by funds: $235B → $202B (-$33.2B)

36% less first-time investments, than exits

New positions opened: 183 | Existing positions closed: 286

41% less funds holding in top 10

Funds holding in top 10: 13579 (-56)

Holders
2,621
Holders Change
-142
Holders Change %
-5.14%
% of All Funds
37.85%
Holding in Top 10
79
Holding in Top 10 Change
-56
Holding in Top 10 Change %
-41.48%
% of All Funds
1.14%
New
183
Increased
1,237
Reduced
962
Closed
286
Calls
$5.36B
Puts
$5.4B
Net Calls
-$37.3M
Net Calls Change
+$282M
Name Holding Trade Value Shares
Change
Change in
Stake
HA
2001
Harbor Advisors
Florida
$386K +$401K +1,500 New
WP
2002
WMS Partners
Maryland
$385K +$47.9K +179 +14%
WOC
2003
West Oak Capital
California
$384K
CFO
2004
CVA Family Office
Colorado
$381K +$15.5K +58 +4%
DC
2005
Diametric Capital
Massachusetts
$381K +$397K +1,482 New
NPA
2006
Nichols & Pratt Advisers
Massachusetts
$381K
ACP
2007
Aveo Capital Partners
Colorado
$380K -$63.7K -238 -14%
GD
2008
Grandfield & Dodd
New York
$378K
CCA
2009
Cobblestone Capital Advisors
New York
$378K
WTA
2010
Washington Trust Advisors
Massachusetts
$376K -$78.9K -295 -17%
SWA
2011
SOA Wealth Advisors
New York
$376K -$122K -456 -24%
PAG
2012
Paladin Advisory Group
Iowa
$375K
SFPG
2013
Stonebridge Financial Planning Group
Florida
$375K -$30K -112 -7%
BOS
2014
Bank of Stockton
California
$373K +$144K +538 +59%
SPC
2015
Spirepoint Private Client
Florida
$373K +$81.9K +306 +27%
SMA
2016
Seven Mile Advisory
New Jersey
$372K +$9.37K +35 +2%
FF
2017
Farrell Financial
New York
$371K +$21.4K +80 +6%
OWM
2018
OneAscent Wealth Management
Alabama
$371K +$28.1K +105 +8%
DIM
2019
DC Investments Management
Virginia
$370K
TWP
2020
Triad Wealth Partners
Kansas
$369K +$183K +684 +91%
SI
2021
Seeds Investor
New York
$368K +$142K +529 +59%
NSIM
2022
North Star Investment Management
Illinois
$367K -$6.96K -26 -2%
KA
2023
Klingman & Associates
New York
$367K +$11.8K +44 +3%
JCIA
2024
Jackson Creek Investment Advisors
Colorado
$367K -$375K -1,401 -50%
AWM
2025
AllSquare Wealth Management
New York
$366K +$26.8K +100 +8%

CRM Hedge Fund Activity: Q2 2024 in Review

2,621 of the 6,925 institutional investors tracked by Wall St. Rank reported a position in Salesforce (CRM) for Q2 2024, worth a combined $202B — down 14% from $235B a quarter earlier.

Sellers outnumbered buyers: 286 funds closed out of CRM and 183 opened new positions — a net loss of 103 holders — while 962 trimmed existing stakes and 1,237 added.

The largest buyer was Capital Research Global Investors, adding an estimated $2.62B. The largest seller was Fidelity Investments, cutting an estimated $1.76B.

  • 2,621 institutional investors held Salesforce (CRM) as of Q2 2024, down from 2,763 in Q1 2024.
  • Funds reported $202B of Salesforce stock for Q2 2024, down 14% quarter-over-quarter.
  • 183 funds opened new Salesforce positions in Q2 2024 and 286 closed out, a net change of -103 holders.
  • The largest Salesforce buyer in Q2 2024 was Capital Research Global Investors, an estimated $2.62B added.
  • The largest Salesforce seller in Q2 2024 was Fidelity Investments, an estimated $1.76B sold.

Based on aggregated 13F filings for Q2 2024.