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Salesforce

2,954 hedge funds and large institutions have $210B invested in Salesforce in 2025 Q2 according to their latest regulatory filings, with 238 funds opening new positions, 1,398 increasing their positions, 1,043 reducing their positions, and 191 closing their positions.

New
Increased
Maintained
Reduced
Closed

34% more repeat investments, than reductions

Existing positions increased: 1,398 | Existing positions reduced: 1,043

25% more first-time investments, than exits

New positions opened: 238 | Existing positions closed: 191

10% more call options, than puts

Call options by funds: $5.95B | Put options by funds: $5.4B

0% more funds holding

Funds holding: 2,9482,954 (+6)

0% more capital invested

Capital invested by funds: $210B → $210B (+$131M)

0.88% less ownership

Funds ownership: 81.5%80.62% (-0.88%)

29% less funds holding in top 10

Funds holding in top 10: 7956 (-23)

Holders
2,954
Holders Change
+6
Holders Change %
+0.2%
% of All Funds
38.89%
Holding in Top 10
56
Holding in Top 10 Change
-23
Holding in Top 10 Change %
-29.11%
% of All Funds
0.74%
New
238
Increased
1,398
Reduced
1,043
Closed
191
Calls
$5.95B
Puts
$5.4B
Net Calls
+$549M
Net Calls Change
-$647M
Name Holding Trade Value Shares
Change
Change in
Stake
UBS Group
26
UBS Group
Switzerland
$1.68B +$54M +202,056 +3%
Bank of New York Mellon
27
Bank of New York Mellon
New York
$1.59B -$100M -375,523 -6%
Ameriprise
28
Ameriprise
Minnesota
$1.37B +$37.5M +140,367 +3%
Massachusetts Financial Services
29
Massachusetts Financial Services
Massachusetts
$1.18B -$567M -2,121,212 -33%
Fisher Asset Management
30
Fisher Asset Management
Washington
$1.15B -$1.02B -3,824,987 -48%
Dimensional Fund Advisors
31
Dimensional Fund Advisors
Texas
$1.11B -$26.3M -98,302 -2%
Wells Fargo
32
Wells Fargo
California
$1.09B +$174M +650,192 +19%
Deutsche Bank
33
Deutsche Bank
Germany
$1.09B -$35.1M -131,449 -3%
Schroder Investment Management Group
34
Schroder Investment Management Group
United Kingdom
$1.07B +$330M +1,234,969 +46%
Barclays
35
Barclays
United Kingdom
$1.06B +$24.2M +90,553 +2%
Pictet Asset Management
36
Pictet Asset Management
Switzerland
$1.03B +$92.2M +345,005 +10%
Raymond James Financial
37
Raymond James Financial
Florida
$1.03B +$5.03M +18,832 +0.5%
Qube Research & Technologies (QRT)
38
Qube Research & Technologies (QRT)
United Kingdom
$904M +$232M +865,948 +35%
HSBC Holdings
39
HSBC Holdings
United Kingdom
$904M +$127M +475,357 +17%
First Eagle Investment Management
40
First Eagle Investment Management
New York
$877M +$226M +845,389 +36%
Swedbank
41
Swedbank
Sweden
$825M +$18.9M +70,815 +2%
Harris Associates
42
Harris Associates
Illinois
$816M +$713M +2,666,903 +819%
AllianceBernstein
43
AllianceBernstein
Tennessee
$815M +$39M +145,862 +5%
Grantham, Mayo, Van Otterloo & Co (GMO)
44
Grantham, Mayo, Van Otterloo & Co (GMO)
Massachusetts
$806M +$77.7M +290,665 +11%
Manulife (Manufacturers Life Insurance)
45
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$803M +$91.4M +342,054 +13%
Swiss National Bank
46
Swiss National Bank
Switzerland
$793M +$56.1M +209,900 +8%
VH
47
ValueAct Holdings
California
$790M
ClearBridge Investments
48
ClearBridge Investments
New York
$788M -$124M -463,024 -14%
American Century Companies
49
American Century Companies
Missouri
$761M -$201M -753,404 -21%
Sumitomo Mitsui Trust Group
50
Sumitomo Mitsui Trust Group
Japan
$743M +$46.4M +173,447 +7%

CRM Hedge Fund Activity: Q2 2025 in Review

2,954 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Salesforce (CRM) for Q2 2025, worth a combined $210B — up 0.06% from $210B a quarter earlier.

Buyers outnumbered sellers: 238 funds opened new CRM positions and 191 closed out — a net gain of 47 holders — while 1,398 added to existing stakes and 1,043 trimmed.

The largest buyer was Capital International Investors, adding an estimated $1.27B. The largest seller was Capital Research Global Investors, cutting an estimated $2.51B.

  • 2,954 institutional investors held Salesforce (CRM) as of Q2 2025, up from 2,948 in Q1 2025.
  • Funds reported $210B of Salesforce stock for Q2 2025, up 0.06% quarter-over-quarter.
  • 238 funds opened new Salesforce positions in Q2 2025 and 191 closed out, a net change of +47 holders.
  • The largest Salesforce buyer in Q2 2025 was Capital International Investors, an estimated $1.27B added.
  • The largest Salesforce seller in Q2 2025 was Capital Research Global Investors, an estimated $2.51B sold.

Based on aggregated 13F filings for Q2 2025.