Carter's

CRI

Market cap $1.08B

Carter's shares have halved amid weak consumer spending, tariff headwinds, and demographic challenges limiting baby apparel growth. Margins are under severe pressure from tariffs and limited pricing power, with structural costs unlikely to be fully offset by price hikes. The recent poison pill adoption signals corporate intrigue after Roseman Wagner Wealth Management acquired a 17% stake, raising potential for activist involvement.

ATLANTA--(BUSINESS WIRE)--Carter's, Inc. (NYSE: CRI) (the “Company” or “Carter's”), North America's largest and most-enduring apparel company exclusively for babies and young children, today announced that its Board of Directors (the “Board”) has unanimously adopted a limited duration stockholder rights agreement (the “Rights Agreement”). Carter's recently became aware of the rapid accumulation of a significant amount (16.86%) of the common stock of the Company by RWWM, Inc., (“RWWM”) as disclo.

ATLANTA--(BUSINESS WIRE)--Carter's, Inc. (NYSE: CRI), North America's largest and most-enduring apparel company exclusively for babies and young children, today announced the launch of a limited-edition t-shirt collection designed by youth members of Boys & Girls Clubs of America (BGCA). The collection is the centerpiece of a first-of-its-kind program celebrating creativity, self-expression, and the power of dreaming big. The designs—submitted by Boys & Girls Clubs of America youth thro.

ATLANTA--(BUSINESS WIRE)--The Board of Directors of Carter's, Inc. (NYSE: CRI) today declared a quarterly dividend of $0.25 per share, payable on September 12, 2025, to shareholders of record at the close of business on August 26, 2025. Future declarations of quarterly dividends and the establishment of future record and payment dates will be at the discretion of the Company's Board of Directors based on a number of factors, including business conditions, the Company's future financial performa.

Dividend cuts are rising as companies face persistent high interest rates, inflation, and changing consumer behavior, impacting even long-standing dividend payers. Carter's slashed its dividend by 69% due to deteriorating financials, tariff uncertainty, and a challenging macro environment, despite a strong balance sheet. Pepsi, a Dividend King, is experiencing cash flow issues; while recent acquisitions are promising, a dividend cut is possible if headwinds persist or a recession hits.

The prices of many of Americans' common purchases are rising, with tariffs lifting the cost of items from shoes to toys and beyond.

CRI's shares tumble after Q2 earnings miss as tariff concerns weigh on outlook despite stronger sales trends.

Carter's posted positive comp sales and unit growth, signaling market share gains despite a declining US baby population. Profitability sharply deteriorated, with adjusted operating income down 75% and GAAP profits nearly breakeven due to price cuts, off-price sales, and rising SG&A. Upcoming tariffs pose major cost headwinds, and planned price increases may not be fully absorbed by consumers, risking further volume and profit declines.

Carter's, Inc. has reported consistent sales declines over the past few years. Competition from Temu and Shein has pressured Carter's competitive positioning. Tariff changes have deteriorated Temu's and Shein's business model in the U.S. Carter's Q2 report underlines the change's benefit, as U.S. sales growth suddenly turned positive. The Q2 report did come with negatives as profitability faltered. Tariffs add pressure to upcoming quarters, although Carter's should manage to increasingly mitigate tariffs.

Carter's, Inc. (NYSE:CRI ) Q2 2025 Earnings Call July 25, 2025 8:30 AM ET Executives Douglas C. Palladini – CEO, President & Director Richard F.