Cricut (CRCT)

• Market cap: $1.33B
• 1 day: -4.27%
• 5 days: -3.09%
• 1 month: 0.32%
• 3 months: 20.58%
• 6 months: 5.03%
• Year to date: 10.78%
• 1 year: -8.60%
• 5 years: -64.78%
• 10 years: -64.78%
• Sector: Technology
• Industry: Computer Hardware

About: Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.

Employees: 640

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

5,600% more call options, than puts

Call options by funds: $285K | Put options by funds: $5K

17% more first-time investments, than exits

New positions opened: 21 | Existing positions closed: 18

7% more capital invested

Capital invested by funds: $128M [Q4 2024] → $137M (+$8.81M) [Q1 2025]

1% more funds holding

Funds holding: 131 [Q4 2024] → 132 (+1) [Q1 2025]

0.89% less ownership

Funds ownership: 41.99% [Q4 2024] → 41.1% (-0.89%) [Q1 2025]

25% less repeat investments, than reductions

Existing positions increased: 39 | Existing positions reduced: 52

Research analyst outlook

1 Wall Street Analyst provided 1 year price targets over the past 3 months

• Low target: $4 36% downside
• Avg. target: $4 36% downside
• High target: $4 36% downside

1 analyst rating

• positive: 0 0%
• neutral: 0 0%
• negative: 1 100%

Citigroup Asiya Merchant

36% downside $4

Sell Downgraded

14 Apr 2025