Choice Hotels (CHH)

• Market cap: $4.55B
• 1 day: 2.02%
• 5 days: 2.68%
• 1 month: -10.08%
• 3 months: 3.9%
• 6 months: -10.98%
• Year to date: 2.93%
• 1 year: -25.28%
• 5 years: -13.74%
• 10 years: 91.67%
• Sector: Consumer Discretionary
• Industry: Lodging

About: At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total rooms), while Ascend and Cambria (10%) are lifestyle and select-service brands, and WoodSpring (5%) is the company's largest extended-stay brand. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.

Employees: 1,754