Choice Hotels (CHH)

• Market cap: $4.3B
• 1 day: 0.4%
• 5 days: -4.64%
• 1 month: -13.05%
• 3 months: -27.21%
• 6 months: -26.29%
• Year to date: -34.38%
• 1 year: -33.37%
• 5 years: 5.79%
• 10 years: 73.85%
• Sector: Consumer Discretionary
• Industry: Lodging

About: As of Dec. 31, 2024, Choice Hotels operated 654,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (26% of the company's total domestic rooms), while Ascend and Cambria (10% of total domestic rooms) are newer lifestyle and select-service brands. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.

Employees: 1,700