Choice Hotels (CHH)

• Market cap: $4.61B
• 1 day: 1.64%
• 5 days: -15.67%
• 1 month: -2.12%
• 3 months: -1.06%
• 6 months: 9.02%
• Year to date: 4.79%
• 1 year: -19.88%
• 5 years: -10.82%
• 10 years: 97.14%
• Sector: Consumer Discretionary
• Industry: Lodging

About: At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total rooms), while Ascend and Cambria (10%) are lifestyle and select-service brands, and WoodSpring (5%) is the company's largest extended-stay brand. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.

Employees: 1,754