Choice Hotels (CHH)

• Market cap: $4.4B
• 1 day: 2.34%
• 5 days: 8.83%
• 1 month: 3.24%
• 3 months: -14.45%
• 6 months: -23.66%
• Year to date: -32.9%
• 1 year: -34.55%
• 5 years: -8%
• 10 years: 89.74%
• Sector: Consumer Discretionary
• Industry: Lodging

About: At year-end 2024, Choice Hotels operated 654,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (26% of the company's total domestic rooms), while Ascend and Cambria (10%) are newer lifestyle and select-service brands. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.

Employees: 1,700