Choice Hotels (CHH)

• Market cap: $4.76B
• 1 day: 1.2%
• 5 days: -1.51%
• 1 month: 6.76%
• 3 months: 11.03%
• 6 months: -21.39%
• Year to date: 6.97%
• 1 year: -30.38%
• 5 years: 1.93%
• 10 years: 135.67%
• Sector: Consumer Discretionary
• Industry: Lodging

About: At year-end 2024, Choice Hotels operated 654,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (26% of the company's total domestic rooms), while Ascend and Cambria (10%) are newer lifestyle and select-service brands. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.

Employees: 1,700