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BZUN

Baozun

BZUN

Market cap $167M

2.87 USD

+0.08

2.87%

At close Updated Sep 4, 4:00 PM EDT

1 day

2.87%

5 days

-5.28%

1 month

-4.97%

3 months

7.49%

6 months

19.58%

Year to date

2.14%

1 year

-25.65%

5 years

-87.9%

10 years

-79.75%

About: Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

Employees: 6,762

Consumer Discretionary Internet Retail

News

Positive

Neutral

Negative

Sentiment 3-Months

Positive 37.5%

Neutral 62.5%

Negative 0%

Baozun: A 'Buy' After Beat And Raise

Baozun Inc. delivered a strong Q2 2026, with operating profit up 25% YoY and a significant beat versus consensus. BZUN raised its FY28 operating profit target by 27% to CNY700 million, implying a 77% CAGR from 2025, driven by AI-enabled efficiency and margin-accretive business mix. I maintain my 'Buy' rating, seeing a 41% capital appreciation potential, with BZUN trading at an undemanding FY26 P/E of 5.6x.

Baozun: A 'Buy' After Beat And Raise

Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

Baozun Q2 Earnings Call Highlights

Baozun NASDAQ: BZUN reported second-quarter 2026 revenue growth of 7% to RMB2.7 billion, as gains in its e-commerce services and brand management businesses offset a planned reduction in lower-margin product sales categories.

Baozun Q2 Earnings Call Highlights

Baozun Announces Second Quarter 2026 Unaudited Financial Results

SHANGHAI, Aug. 27, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the second quarter ended June 30, 2026. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "We delivered another solid second quarter, with total revenue growing 7% year-over-year and earnings quality continuing to improve with record operating profits in recent years for the second quarter, amid soft consumer sentiment.

Baozun Announces Second Quarter 2026 Unaudited Financial Results

Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

SHANGHAI, Aug. 13, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the second quarter and the six months ended June 30, 2026 on Thursday, August 27, 2026, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m.

Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

CXMT Rockets To Become The Largest Mainland-Listed Company

Asian equities had a strong day on light volumes as Middle East tensions paused again. Both Hong Kong and Mainland China had a strong day, except for oil & gas.

CXMT Rockets To Become The Largest Mainland-Listed Company

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI, June 16, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the results of its Annual General Meeting of Shareholders ("AGM"). For details, please refer to the poll results announcement of the Company dated June 16, 2026 published on the websites of the Hong Kong Stock Exchange and the Company.

Baozun Announces Results of Annual General Meeting of Shareholders

Baozun: Positive Read-Throughs From Insider Trades

I maintain a 'Buy' rating for Baozun Inc., as recent insider buying sends a clear signal about management's confidence in the company. Baozun's outlook is favorable, considering the high-margin BBM division's strong growth, the BEC unit's profitability turnaround, and AI-driven cost efficiencies. BZUN trades at undemanding forward P/S and P/E multiples of 0.10x and 5.2x, respectively.

Baozun: Positive Read-Throughs From Insider Trades

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript

Baozun Q1 Earnings Call Highlights

Baozun NASDAQ: BZUN reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster working capital turnover.

Baozun Q1 Earnings Call Highlights

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