Baozun (BZUN)

• Market cap: $136M
• 1 day: 2.35%
• 5 days: 10.13%
• 1 month: -4.40%
• 3 months: -22.09%
• 6 months: -17.41%
• Year to date: -5.78%
• 1 year: 0.38%
• 5 years: -91.80%
• 10 years: -75.00%
• Sector: Consumer Discretionary
• Industry: Internet Retail

About: Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end e-commerce service capabilities, omni-channel expertise, and technology-driven solutions. Company have two operating segments namely E-Commerce (including BEC and BZI) and Brand Management (BBM).

Employees: 7,650

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

64% more first-time investments, than exits

New positions opened: 18 | Existing positions closed: 11

9% more funds holding

Funds holding: 64 [Q3] → 70 (+6) [Q4]

6% more repeat investments, than reductions

Existing positions increased: 17 | Existing positions reduced: 16

0.95% less ownership

Funds ownership: 6.91% [Q3] → 5.96% (-0.95%) [Q4]

32% less capital invested

Capital invested by funds: $42M [Q3] → $28.5M (-$13.5M) [Q4]

79% less call options, than puts

Call options by funds: $380K | Put options by funds: $1.81M