BZUN
BaozunBZUN
BZUN
About: Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
Employees: 7,650
0
Funds holding %
of 7,296 funds
–
Analysts bullish %
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
0.17% less ownership
Funds ownership: 5.96% [Q4 2024] → 5.79% (-0.17%) [Q1 2025]
2% less capital invested
Capital invested by funds: $28.5M [Q4 2024] → $27.9M (-$624K) [Q1 2025]
11% less funds holding
Funds holding: 70 [Q4 2024] → 62 (-8) [Q1 2025]
29% less repeat investments, than reductions
Existing positions increased: 15 | Existing positions reduced: 21
58% less first-time investments, than exits
New positions opened: 5 | Existing positions closed: 12
91% less call options, than puts
Call options by funds: $327K | Put options by funds: $3.67M
Research analyst outlook
We haven’t received any recent analyst ratings for BZUN.
Financial journalist opinion
Based on 3 articles about BZUN published over the past 30 days
Neutral
Seeking Alpha
3 weeks ago
Baozun Inc. (BZUN) Q1 2025 Earnings Call Transcript
Baozun Inc. (NASDAQ:BZUN ) Q1 2025 Earnings Conference Call May 21, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director, Corporate Development and Investor Relations Vincent Wenbin Qiu - Founder, Chairman and Chief Executive Officer Catherine Yanjie Zhu - Chief Financial Officer Junhua Wu - Director and Chief Strategy Officer Ken Huang - Chief Financial Officer, Baozun Brand Management Conference Call Participants Alicia Yap - Citigroup Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun's First Quarter 2025 Earnings Conference Call. Currently, all participants are in a listen-only mode.
Neutral
PRNewsWire
3 weeks ago
Baozun Announces First Quarter 2025 Unaudited Financial Results
SHANGHAI , May 21, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter of 2025. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "Baozun continues to execute our strategic transformation with consistent quarterly progress.
Neutral
PRNewsWire
4 weeks ago
Baozun Schedules Annual General Meeting of Shareholders
SHANGHAI , May 16, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announced today that it will hold its annual general meeting of shareholders ("AGM") on Wednesday, June 18, 2025, at 3:00 p.m., Hong Kong time (or 3:00 a.m.
Neutral
PRNewsWire
1 month ago
Baozun to Announce First Quarter 2025 Unaudited Financial Results on May 21, 2025
SHANGHAI , May 7, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the first quarter ended March 31, 2025 on Wednesday, May 21, 2025, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m.
Neutral
PRNewsWire
1 month ago
Baozun Releases 2024 Sustainability Report
SHANGHAI , April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance. Baozun integrates sustainability into both daily operations and long-term strategic planning, consistently fostering a low-carbon ecosystem, advancing AI-driven innovation, and cultivating a caring and inclusive workplace.
Neutral
PRNewsWire
1 month ago
Baozun Files Annual Reports for Fiscal Year 2024
SHANGHAI , April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2024 with the U.S. Securities and Exchange Commission (the "SEC"). The annual report can be accessed on the Company's investor relations website at http://ir.baozun.com as well as the SEC's website at http://www.sec.gov.
Neutral
PRNewsWire
1 month ago
Baozun Releases 2024 Chairman Letter
SHANGHAI , April 23, 2025 /PRNewswire/ -- Dear Shareholders: On behalf of the Board of Directors and the management team at Baozun, I would like to express our deepest appreciation for your continued support and trust — especially during a year marked by global volatility and uncertainty across capital markets. Adapting to a Changing Environment In response to a rapidly shifting macroeconomic and digital landscape, Baozun continued its strategic transformation in 2024 to stay agile, competitive, and future-ready.
Positive
Seeking Alpha
2 months ago
Baozun: Decent Buy Opportunity After The Correction
I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, and operating cash flow all expanding YoY, signaling potential undervaluation post-correction. The omnichannel store operation strategy is key to driving growth, with significant gains in apparel and sportswear categories, despite a weak consumer environment in China.
Neutral
Seeking Alpha
2 months ago
Baozun Inc. (BZUN) Q4 2024 Earnings Call Transcript
Baozun Inc. (NASDAQ:BZUN ) Q4 2024 - Earnings Conference Call March 20, 2025 7:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and IR Vincent Qiu - Chairman and CEO Junhua Wu - Director and Chief Strategy Office Catherine Zhu - CFO Arthur Yu - President, Baozun E-Commerce Ken Huang - CFO, Baozun Brand Management Conference Call Participants Alicia Yap - Citigroup Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun's Fourth Quarter 2024 Earnings Conference Call. [Operator Instructions].
Neutral
PRNewsWire
2 months ago
Baozun Announces Fourth Quarter and Fiscal Year 2024 Unaudited Financial Results
SHANGHAI , March 20, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I am pleased that Baozun's three-year transformation continues with strong momentum, as both BEC and BBM segments return to topline growth alongside bottom-line improvements.
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