BaozunBZUN
About: Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
Employees: 7,650
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
50% more first-time investments, than exits
New positions opened: 9 | Existing positions closed: 6
7.18% more ownership
Funds ownership: 5.79% [Q1] → 12.97% (+7.18%) [Q2]
2% more funds holding
Funds holding: 62 [Q1] → 63 (+1) [Q2]
37% less capital invested
Capital invested by funds: $27.9M [Q1] → $17.6M (-$10.3M) [Q2]
42% less repeat investments, than reductions
Existing positions increased: 11 | Existing positions reduced: 19
85% less call options, than puts
Call options by funds: $191K | Put options by funds: $1.27M
Research analyst outlook
We haven’t received any recent analyst ratings for BZUN.
Financial journalist opinion









