Betterware México
BWMX
About: Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA's segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.
Employees: 2,334
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
50% more call options, than puts
Call options by funds: $15K | Put options by funds: $10K
0% more funds holding in top 10
Funds holding in top 10: 1 [Q1] → 1 (+0) [Q2]
0.35% less ownership
Funds ownership: 12.76% [Q1] → 12.41% (-0.35%) [Q2]
10% less funds holding
Funds holding: 31 [Q1] → 28 (-3) [Q2]
10% less repeat investments, than reductions
Existing positions increased: 9 | Existing positions reduced: 10
26% less capital invested
Capital invested by funds: $54.1M [Q1] → $40.1M (-$14.1M) [Q2]
38% less first-time investments, than exits
New positions opened: 5 | Existing positions closed: 8
Research analyst outlook
2 Wall Street Analysts provided 1 year price targets over the past 3 months
2 analyst ratings
|
Small Cap Consumer Research
Eric M Beder
|
$23
|
Buy
Reiterated
|
8 Sep 2025 |
|
Small Cap Consumer Research
Eric Beder
|
$23
|
Buy
Reiterated
|
8 Aug 2025 |
Financial journalist opinion
Based on 5 articles about BWMX published over the past 30 days
