Betterware MéxicoBWMX
About: Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA's segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.
Employees: 2,334
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
30% more repeat investments, than reductions
Existing positions increased: 13 | Existing positions reduced: 10
2% more capital invested
Capital invested by funds: $52.9M [Q4 2024] → $54.1M (+$1.23M) [Q1 2025]
0.08% more ownership
Funds ownership: 12.68% [Q4 2024] → 12.76% (+0.08%) [Q1 2025]
0% more funds holding in top 10
Funds holding in top 10: 1 [Q4 2024] → 1 (+0) [Q1 2025]
14% less funds holding
Funds holding: 36 [Q4 2024] → 31 (-5) [Q1 2025]
63% less first-time investments, than exits
New positions opened: 3 | Existing positions closed: 8
92% less call options, than puts
Call options by funds: $2K | Put options by funds: $25K
Research analyst outlook
1 Wall Street Analyst provided 1 year price targets over the past 3 months
1 analyst rating
Small Cap Consumer Research Eric Beder | 188%upside $23 | Buy Reiterated | 11 Jun 2025 |
Financial journalist opinion
Based on 4 articles about BWMX published over the past 30 days









