1.63 USD
-0.14
7.91%
At close Jul 18, 4:00 PM EDT
After hours
1.70
+0.07
4.29%
1 day
-7.91%
5 days
5.16%
1 month
13.99%
3 months
-23.47%
6 months
-43.99%
Year to date
-49.22%
1 year
-70.58%
5 years
-89.58%
10 years
-89.58%
 

About: BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.

Employees: 551

0
Funds holding %
of 7,321 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

105% more call options, than puts

Call options by funds: $493K | Put options by funds: $240K

12% more first-time investments, than exits

New positions opened: 19 | Existing positions closed: 17

5% more repeat investments, than reductions

Existing positions increased: 45 | Existing positions reduced: 43

0% more funds holding in top 10

Funds holding in top 10: 3 [Q4 2024] → 3 (+0) [Q1 2025]

1.05% less ownership

Funds ownership: 52.49% [Q4 2024] → 51.44% (-1.05%) [Q1 2025]

3% less funds holding

Funds holding: 147 [Q4 2024] → 143 (-4) [Q1 2025]

34% less capital invested

Capital invested by funds: $129M [Q4 2024] → $84.4M (-$44.2M) [Q1 2025]

Research analyst outlook

1 Wall Street Analyst provided 1 year price targets over the past 3 months

Low target
$4
145%
upside
Avg. target
$4
145%
upside
High target
$4
145%
upside

1 analyst rating

positive
100%
neutral
0%
negative
0%
Telsey Advisory Group
Sarang Vora
145%upside
$4
Outperform
Maintained
17 Jul 2025

Financial journalist opinion

Based on 5 articles about BRCC published over the past 30 days

Neutral
Business Wire
2 days ago
BRC Inc. Announces Pricing of $35 Million Offering of Class A Common Stock
SALT LAKE CITY--(BUSINESS WIRE)--BRC Inc. (NYSE: BRCC), a Veteran-founded, mission-driven premium beverage company, today announced the pricing of an underwritten offering of 28,000,000 shares of Class A Common Stock at a price to the public of $1.25 per share. The gross proceeds from this offering are expected to be approximately $35 million, before deducting underwriting discounts and commissions and other offering expenses payable by BRCC, and assuming no exercise of the underwriter's option.
BRC Inc. Announces Pricing of $35 Million Offering of Class A Common Stock
Neutral
Business Wire
3 days ago
BRC Inc. Announces Proposed Public Offering of Class A Common Stock
SALT LAKE CITY--(BUSINESS WIRE)--BRC Inc. (NYSE: BRCC), a Veteran-founded, mission-driven premium beverage company, today announced that it has commenced an underwritten public offering of shares of its Class A Common Stock. In addition, BRCC expects to grant the underwriter a 30-day option to purchase up to an additional 15% of the number of shares of its Class A Common Stock sold in the underwritten public offering. The proposed offering is subject to market and other conditions, and there ca.
BRC Inc. Announces Proposed Public Offering of Class A Common Stock
Neutral
Business Wire
2 weeks ago
Black Rifle Coffee Company Announces Dates for Its Second Quarter 2025 Earnings Release and Conference Call
SALT LAKE CITY--(BUSINESS WIRE)--BRC Inc. (“The Company”, “BRCC” or “Black Rifle Coffee Company”; NYSE: BRCC), the veteran-founded, mission-driven, premium beverage company, today announced it will release the second quarter 2025 financial results on Monday, August 4, 2025, after market close. The Company will host a conference call to discuss the results the following morning, Tuesday, August 5, 2025, at 8:30 a.m. ET. The call will be available via webcast on the Company's investor relations w.
Black Rifle Coffee Company Announces Dates for Its Second Quarter 2025 Earnings Release and Conference Call
Neutral
Market Watch
4 weeks ago
BRC Inc. Names Matthew Amigh Chief Financial Officer
BRC Inc. has hired Matthew Amigh as the coffee maker's new chief financial officer, effective July 7.
BRC Inc. Names Matthew Amigh Chief Financial Officer
Neutral
Business Wire
4 weeks ago
Black Rifle Coffee Appoints Matthew Amigh as Chief Financial Officer
SALT LAKE CITY--(BUSINESS WIRE)--BRC Inc. (NYSE: BRCC), a Veteran-founded, mission-driven premium beverage company, today announced the appointment of Matthew Amigh as Chief Financial Officer, effective July 7, 2025. Mr. Amigh brings more than 25 years of financial, operational, and supply chain leadership across public and private consumer businesses and will play a key role in BRCC's efforts to drive profitable growth and deliver long-term shareholder value. Prior to joining BRCC, Mr. Amigh s.
Black Rifle Coffee Appoints Matthew Amigh as Chief Financial Officer
Negative
Zacks Investment Research
1 month ago
New Strong Sell Stocks for June 9th
BRCC, FL and BMRC have been added to the Zacks Rank #5 (Strong Sell) List on June 9, 2025.
New Strong Sell Stocks for June 9th
Negative
Zacks Investment Research
1 month ago
New Strong Sell Stocks for June 3rd
FOLD, BRCC and VLVLY have been added to the Zacks Rank #5 (Strong Sell) List on May 3, 2025.
New Strong Sell Stocks for June 3rd
Neutral
Reuters
1 month ago
UK shop prices ease in May but cost pressures are building, BRC says
British shop prices fell slightly overall this month but food price inflation accelerated, according to a survey on Tuesday from the British Retail Consortium which warned price pressures are on the rise again.
UK shop prices ease in May but cost pressures are building, BRC says
Negative
Zacks Investment Research
1 month ago
New Strong Sell Stocks for May 23rd
ASO, BRCC and FSLR have been added to the Zacks Rank #5 (Strong Sell) List on May 23, 2025.
New Strong Sell Stocks for May 23rd
Neutral
Seeking Alpha
1 month ago
BRC Inc.: Concerns Build Up
BRC has continued to expand retail distribution of coffee. While wholesale revenues didn't follow distribution gains in Q1, the underlying retail performance should ultimately convert to revenue growth. Major concerns are building up. BRC's pricing power is very weak, further challenged by the surge in coffee prices. BRC's DTC performance remains weak. The Black Rifle Energy launch has quickly gained distribution, and is eyeing a massive two-year ramp-up. Yet, I remain skeptical of the launch's success.
BRC Inc.: Concerns Build Up
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