BRC IncBRCC
About: BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.
Employees: 551
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
126% more call options, than puts
Call options by funds: $176K | Put options by funds: $78K
73% more repeat investments, than reductions
Existing positions increased: 45 | Existing positions reduced: 26
0% more funds holding in top 10
Funds holding in top 10: 3 [Q1] → 3 (+0) [Q2]
0.17% less ownership
Funds ownership: 51.44% [Q1] → 51.26% (-0.17%) [Q2]
17% less funds holding
Funds holding: 143 [Q1] → 118 (-25) [Q2]
37% less capital invested
Capital invested by funds: $84.4M [Q1] → $53.2M (-$31.2M) [Q2]
63% less first-time investments, than exits
New positions opened: 13 | Existing positions closed: 35
Research analyst outlook
1 Wall Street Analyst provided 1 year price targets over the past 3 months
1 analyst rating
Telsey Advisory Group Sarang Vora | 63%upside $2.50 | Outperform Maintained | 6 Aug 2025 |
Financial journalist opinion
Based on 4 articles about BRCC published over the past 30 days
