Innovator US Equity Buffer ETF July
BJUL
126 hedge funds and large institutions have $188M invested in Innovator US Equity Buffer ETF July in 2025 Q4 according to their latest regulatory filings, with 16 funds opening new positions, 17 increasing their positions, 50 reducing their positions, and 2 closing their positions.
700% more first-time investments, than exits
New positions opened: 16 | Existing positions closed: 2
100% more funds holding in top 10
Funds holding in top 10: 1 → 2 (+1)
13% more funds holding
Funds holding: 112 → 126 (+14)
6.98% more ownership
Funds ownership: 64.24% → 71.23% (+7%)
1% less capital invested
Capital invested by funds: $191M → $188M (-$2.62M)
66% less repeat investments, than reductions
Existing positions increased: 17 | Existing positions reduced: 50
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
MPCL
My Personal CFO LLC
Vancouver,
Washington
|
+$2.69M |
| 2 |
WIA
World Investment Advisors
Santa Barbara,
California
|
+$1.25M |
| 3 |
MFG
Merit Financial Group
Alpharetta,
Georgia
|
+$863K |
| 4 |
BWM
BCS Wealth Management
Johnson City,
Tennessee
|
+$831K |
| 5 |
ACM
AlphaStar Capital Management
Cornelius,
North Carolina
|
+$720K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
BCM
Brookstone Capital Management
Wheaton,
Illinois
|
-$26.2M |
| 2 |
Osaic Holdings
Scottsdale,
Arizona
|
-$1.1M |
| 3 |
AWA
Arkadios Wealth Advisors
Atlanta,
Georgia
|
-$1.07M |
| 4 |
Commonwealth Equity Services
Waltham,
Massachusetts
|
-$1.02M |
| 5 |
MI
Motiv8 Investments
Port St. Lucie,
Florida
|
-$780K |
BJUL Hedge Fund Activity: Q4 2025 in Review
126 of the 8,223 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Buffer ETF July (BJUL) for Q4 2025, worth a combined $188M — down 1.4% from $191M a quarter earlier.
Buyers outnumbered sellers: 16 funds opened new BJUL positions and 2 closed out — a net gain of 14 holders — while 17 added to existing stakes and 50 trimmed.
The largest buyer was My Personal CFO LLC, opening a new position worth an estimated $2.69M. The largest seller was Brookstone Capital Management, cutting an estimated $26.2M.
- 126 institutional investors held Innovator US Equity Buffer ETF July (BJUL) as of Q4 2025, up from 112 in Q3 2025.
- Funds reported $188M of Innovator US Equity Buffer ETF July stock for Q4 2025, down 1.4% quarter-over-quarter.
- 16 funds opened new Innovator US Equity Buffer ETF July positions in Q4 2025 and 2 closed out, a net change of +14 holders.
- The largest Innovator US Equity Buffer ETF July buyer in Q4 2025 was My Personal CFO LLC, an estimated $2.69M added.
- The largest Innovator US Equity Buffer ETF July seller in Q4 2025 was Brookstone Capital Management, an estimated $26.2M sold.
Based on aggregated 13F filings for Q4 2025.