Innovator US Equity Buffer ETF July
BJUL
112 hedge funds and large institutions have $191M invested in Innovator US Equity Buffer ETF July in 2025 Q3 according to their latest regulatory filings, with 18 funds opening new positions, 30 increasing their positions, 29 reducing their positions, and 7 closing their positions.
157% more first-time investments, than exits
New positions opened: 18 | Existing positions closed: 7
14% more capital invested
Capital invested by funds: $167M → $191M (+$23.6M)
10% more funds holding
Funds holding: 102 → 112 (+10)
3% more repeat investments, than reductions
Existing positions increased: 30 | Existing positions reduced: 29
0% more funds holding in top 10
Funds holding in top 10: 1 → 1 (0)
5.54% less ownership
Funds ownership: 69.79% → 64.24% (-5.5%)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
BCM
Brookstone Capital Management
Wheaton,
Illinois
|
+$26.2M |
| 2 |
S
SignatureFD
Atlanta,
Georgia
|
+$2.03M |
| 3 |
Cetera Investment Advisers
Schaumburg,
Illinois
|
+$1.85M |
| 4 |
Osaic Holdings
Scottsdale,
Arizona
|
+$1.51M |
| 5 |
Cerity Partners
New York
|
+$1.14M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Commonwealth Equity Services
Waltham,
Massachusetts
|
-$17.5M |
| 2 |
Jane Street
New York
|
-$3.64M |
| 3 |
MPCL
My Personal CFO LLC
Vancouver,
Washington
|
-$2.85M |
| 4 |
WIM
WealthPlan Investment Management
Omaha,
Nebraska
|
-$1.35M |
| 5 |
AA
Armis Advisers
Atlanta,
Georgia
|
-$1.33M |
BJUL Hedge Fund Activity: Q3 2025 in Review
112 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Buffer ETF July (BJUL) for Q3 2025, worth a combined $191M — up 14% from $167M a quarter earlier.
Buyers outnumbered sellers: 18 funds opened new BJUL positions and 7 closed out — a net gain of 11 holders — while 30 added to existing stakes and 29 trimmed.
The largest buyer was Brookstone Capital Management, adding an estimated $26.2M. The largest seller was Commonwealth Equity Services, cutting an estimated $17.5M.
- 112 institutional investors held Innovator US Equity Buffer ETF July (BJUL) as of Q3 2025, up from 102 in Q2 2025.
- Funds reported $191M of Innovator US Equity Buffer ETF July stock for Q3 2025, up 14% quarter-over-quarter.
- 18 funds opened new Innovator US Equity Buffer ETF July positions in Q3 2025 and 7 closed out, a net change of +11 holders.
- The largest Innovator US Equity Buffer ETF July buyer in Q3 2025 was Brookstone Capital Management, an estimated $26.2M added.
- The largest Innovator US Equity Buffer ETF July seller in Q3 2025 was Commonwealth Equity Services, an estimated $17.5M sold.
Based on aggregated 13F filings for Q3 2025.