Innovator US Equity Buffer ETF July
BJUL
102 hedge funds and large institutions have $167M invested in Innovator US Equity Buffer ETF July in 2025 Q2 according to their latest regulatory filings, with 9 funds opening new positions, 26 increasing their positions, 36 reducing their positions, and 11 closing their positions.
1% less capital invested
Capital invested by funds: $168M → $167M (-$1.11M)
3% less funds holding
Funds holding: 105 → 102 (-3)
6.08% less ownership
Funds ownership: 75.86% → 69.79% (-6.1%)
18% less first-time investments, than exits
New positions opened: 9 | Existing positions closed: 11
28% less repeat investments, than reductions
Existing positions increased: 26 | Existing positions reduced: 36
50% less funds holding in top 10
Funds holding in top 10: 2 → 1 (-1)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Jane Street
New York
|
+$3.4M |
| 2 |
Wealth Enhancement Advisory Services
Plymouth,
Minnesota
|
+$1.17M |
| 3 |
Commonwealth Equity Services
Waltham,
Massachusetts
|
+$1.03M |
| 4 |
Citadel Advisors
Miami,
Florida
|
+$905K |
| 5 |
KAS
Kestra Advisory Services
Austin,
Texas
|
+$901K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
CAPTRUST Financial Advisors
Raleigh,
North Carolina
|
-$10.8M |
| 2 |
WIM
WealthPlan Investment Management
Omaha,
Nebraska
|
-$6.92M |
| 3 |
WP
WealthPLAN Partners
Omaha,
Nebraska
|
-$3.81M |
| 4 |
PCM
Penserra Capital Management
Orinda,
California
|
-$1.13M |
| 5 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
-$951K |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
|
AIC
101
Archer Investment Corporation
Carmel,
Indiana
| $11.7K | – | – | – |
|
|
AF
102
Advisornet Financial
Minnetonka,
Minnesota
| $7.54K | +$7.03K | +160 | New |
|
|
103
CAPTRUST Financial Advisors
Raleigh,
North Carolina
| – | -$10.8M | -250,315 | Closed |
|
|
WP
104
WealthPLAN Partners
Omaha,
Nebraska
| – | -$3.81M | -88,140 | Closed |
|
|
105
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
| – | -$951K | -22,035 | Closed |
|
|
RA
106
RFG Advisory
Birmingham,
Alabama
| – | -$376K | -8,720 | Closed |
|
107
Truist Financial
Charlotte,
North Carolina
| – | -$362K | -8,380 | Closed |
|
|
BFA
108
Beacon Financial Advisory
Cleveland,
Ohio
| – | -$265K | -6,135 | Closed |
|
|
SFS
109
Sowell Financial Services
North Little Rock,
Arkansas
| – | -$257K | -5,957 | Closed |
|
|
CF
110
Centaurus Financial
Anaheim,
California
| – | -$175K | -4,049 | Closed |
|
|
IWM
111
IMG Wealth Management
Jacksonville,
Florida
| – | -$155K | -3,587 | Closed |
|
112
JP Morgan Chase
New York
| – | -$51.5K | -1,193 | Closed |
|
|
CA
113
Continuum Advisory
Eagle,
Idaho
| – | -$31.3K | -726 | Closed |
|
BJUL Hedge Fund Activity: Q2 2025 in Review
102 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Buffer ETF July (BJUL) for Q2 2025, worth a combined $167M — down 0.66% from $168M a quarter earlier.
Sellers outnumbered buyers: 11 funds closed out of BJUL and 9 opened new positions — a net loss of 2 holders — while 36 trimmed existing stakes and 26 added.
The largest buyer was Jane Street, opening a new position worth an estimated $3.4M. The largest seller was CAPTRUST Financial Advisors, exiting entirely with an estimated $10.8M sold.
- 102 institutional investors held Innovator US Equity Buffer ETF July (BJUL) as of Q2 2025, down from 105 in Q1 2025.
- Funds reported $167M of Innovator US Equity Buffer ETF July stock for Q2 2025, down 0.66% quarter-over-quarter.
- 9 funds opened new Innovator US Equity Buffer ETF July positions in Q2 2025 and 11 closed out, a net change of -2 holders.
- The largest Innovator US Equity Buffer ETF July buyer in Q2 2025 was Jane Street, an estimated $3.4M added.
- The largest Innovator US Equity Buffer ETF July seller in Q2 2025 was CAPTRUST Financial Advisors, an estimated $10.8M sold.
Based on aggregated 13F filings for Q2 2025.