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Innovator US Equity Buffer ETF July
BJUL

126 hedge funds and large institutions have $188M invested in Innovator US Equity Buffer ETF July in 2025 Q4 according to their latest regulatory filings, with 16 funds opening new positions, 17 increasing their positions, 50 reducing their positions, and 2 closing their positions.

New
Increased
Maintained
Reduced
Closed

700% more first-time investments, than exits

New positions opened: 16 | Existing positions closed: 2

100% more funds holding in top 10

Funds holding in top 10: 1 → 2 (+1)

13% more funds holding

Funds holding: 112 → 126 (+14)

6.98% more ownership

Funds ownership: 64.24% → 71.23% (+7%)

1% less capital invested

Capital invested by funds: $191M → $188M (-$2.62M)

66% less repeat investments, than reductions

Existing positions increased: 17 | Existing positions reduced: 50

Holders
126
Holders Change
+14
Holders Change %
+12.5%
% of All Funds
1.53%
Holding in Top 10
2
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+100%
% of All Funds
0.02%
New
16
Increased
17
Reduced
50
Closed
2
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
MPCL
My Personal CFO LLC
Washington
+$2.69M
2
WIA
World Investment Advisors
California
+$1.25M
3
MFG
Merit Financial Group
Georgia
+$863K
4
BWM
BCS Wealth Management
Tennessee
+$831K
5
ACM
AlphaStar Capital Management
North Carolina
+$720K

Top Sellers

Rank Fund Capital Flow
1
BCM
Brookstone Capital Management
Illinois
-$26.2M
2
Osaic Holdings
Osaic Holdings
Arizona
-$1.1M
3
AWA
Arkadios Wealth Advisors
Georgia
-$1.07M
4
Commonwealth Equity Services
Commonwealth Equity Services
Massachusetts
-$1.02M
5
MI
Motiv8 Investments
Florida
-$780K
Name Holding Trade Value Shares
Change 		Change in
Stake
CA
51
CoreCap Advisors
Michigan
$647K +$901 +18 +0.1%
OWA
52
Outlook Wealth Advisors
Texas
$643K -$50 -1 -0%
FCFC
53
First Commonwealth Financial Corp
Pennsylvania
$643K – – –
ASN
54
Advisory Services Network
Georgia
$630K – – –
KCM
55
Kathmere Capital Management
Pennsylvania
$617K -$1.7K -34 -0.3%
SAM
56
Secure Asset Management
Michigan
$611K -$31.9K -638 -5%
CW
57
CreativeOne Wealth
Kansas
$602K -$2.45K -49 -0.4%
FF
58
Foronjy Financial
California
$589K +$232K +4,634 +67%
AAP
59
Arax Advisory Partners
Colorado
$574K +$566K +11,304 New
FFA
60
Farther Finance Advisors
California
$562K – – –
SL
61
Sentinus LLC
Illinois
$515K +$508K +10,149 New
CFS
62
CRA Financial Services
New Jersey
$513K -$5.01K -100 -1%
TWM
63
TopTier Wealth Management
Wisconsin
$504K +$497K +9,929 New
WWA
64
Wingate Wealth Advisors
Massachusetts
$466K +$75.1K +1,499 +19%
CAPTRUST Financial Advisors
65
CAPTRUST Financial Advisors
North Carolina
$447K – – –
IA
66
Integrity Alliance
Iowa
$441K +$435K +8,694 New
TWM
67
Tradition Wealth Management
Minnesota
$421K -$60.7K -1,212 -13%
WTFG
68
Wood Tarver Financial Group
Idaho
$403K -$55.1K -1,100 -12%
CA
69
Corrado Advisors
New Jersey
$388K -$1.35K -27 -0.4%
VFPW
70
Vantage Financial Partners (Wisconsin)
Wisconsin
$380K – – –
WCG
71
Weaver Consulting Group
California
$374K – – –
SPIA
72
Steward Partners Investment Advisory
New York
$368K +$1.85K +37 +0.5%
EWA
73
EverSource Wealth Advisors
Alabama
$367K – – –
TF
74
Trek Financial
Arizona
$364K – – –
BRPW
75
Ballast Rock Private Wealth
South Carolina
$345K +$340K +6,796 New
1 2
3
4 5

BJUL Hedge Fund Activity: Q4 2025 in Review

126 of the 8,223 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Buffer ETF July (BJUL) for Q4 2025, worth a combined $188M — down 1.4% from $191M a quarter earlier.

Buyers outnumbered sellers: 16 funds opened new BJUL positions and 2 closed out — a net gain of 14 holders — while 17 added to existing stakes and 50 trimmed.

The largest buyer was My Personal CFO LLC, opening a new position worth an estimated $2.69M. The largest seller was Brookstone Capital Management, cutting an estimated $26.2M.

  • 126 institutional investors held Innovator US Equity Buffer ETF July (BJUL) as of Q4 2025, up from 112 in Q3 2025.
  • Funds reported $188M of Innovator US Equity Buffer ETF July stock for Q4 2025, down 1.4% quarter-over-quarter.
  • 16 funds opened new Innovator US Equity Buffer ETF July positions in Q4 2025 and 2 closed out, a net change of +14 holders.
  • The largest Innovator US Equity Buffer ETF July buyer in Q4 2025 was My Personal CFO LLC, an estimated $2.69M added.
  • The largest Innovator US Equity Buffer ETF July seller in Q4 2025 was Brookstone Capital Management, an estimated $26.2M sold.

Based on aggregated 13F filings for Q4 2025.