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Innovator US Equity Buffer ETF July
BJUL

112 hedge funds and large institutions have $191M invested in Innovator US Equity Buffer ETF July in 2025 Q3 according to their latest regulatory filings, with 18 funds opening new positions, 30 increasing their positions, 29 reducing their positions, and 7 closing their positions.

New
Increased
Maintained
Reduced
Closed

157% more first-time investments, than exits

New positions opened: 18 | Existing positions closed: 7

14% more capital invested

Capital invested by funds: $167M → $191M (+$23.6M)

10% more funds holding

Funds holding: 102 → 112 (+10)

3% more repeat investments, than reductions

Existing positions increased: 30 | Existing positions reduced: 29

0% more funds holding in top 10

Funds holding in top 10: 1 → 1 (0)

5.54% less ownership

Funds ownership: 69.79% → 64.24% (-5.5%)

Holders
112
Holders Change
+10
Holders Change %
+9.8%
% of All Funds
1.47%
Holding in Top 10
1
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.01%
New
18
Increased
30
Reduced
29
Closed
7
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
BCM
Brookstone Capital Management
Illinois
+$26.2M
2
S
SignatureFD
Georgia
+$2.03M
3
Cetera Investment Advisers
Cetera Investment Advisers
Illinois
+$1.85M
4
Osaic Holdings
Osaic Holdings
Arizona
+$1.51M
5
Cerity Partners
Cerity Partners
New York
+$1.14M

Top Sellers

Rank Fund Capital Flow
1
Commonwealth Equity Services
Commonwealth Equity Services
Massachusetts
-$17.5M
2
Jane Street
Jane Street
New York
-$3.64M
3
MPCL
My Personal CFO LLC
Washington
-$2.85M
4
WIM
WealthPlan Investment Management
Nebraska
-$1.35M
5
AA
Armis Advisers
Georgia
-$1.33M
Name Holding Trade Value Shares
Change 		Change in
Stake
SAM
51
Secure Asset Management
Michigan
$631K – – –
OWA
52
Outlook Wealth Advisors
Texas
$629K +$34.3K +710 +6%
FCFC
53
First Commonwealth Financial Corp
Pennsylvania
$629K +$146K +3,029 +31%
ASN
54
Advisory Services Network
Georgia
$617K – – –
KCM
55
Kathmere Capital Management
Pennsylvania
$606K – – –
CW
56
CreativeOne Wealth
Kansas
$591K +$215K +4,450 +60%
FFA
57
Farther Finance Advisors
California
$549K – – –
CFS
58
CRA Financial Services
New Jersey
$507K – – –
CB
59
Chris Bulman
California
$502K +$489K +10,117 New
TWM
60
Tradition Wealth Management
Minnesota
$472K +$184K +3,811 +67%
WTFG
61
Wood Tarver Financial Group
Idaho
$449K +$395K +8,165 +930%
CAPTRUST Financial Advisors
62
CAPTRUST Financial Advisors
North Carolina
$438K +$426K +8,815 New
JP Morgan Chase
63
JP Morgan Chase
New York
$423K +$412K +8,518 New
WWA
64
Wingate Wealth Advisors
Massachusetts
$382K – – –
CA
65
Corrado Advisors
New Jersey
$381K – – –
VFPW
66
Vantage Financial Partners (Wisconsin)
Wisconsin
$372K – – –
WCG
67
Weaver Consulting Group
California
$366K +$357K +7,374 New
EWA
68
EverSource Wealth Advisors
Alabama
$359K – – –
SPIA
69
Steward Partners Investment Advisory
New York
$358K +$102K +2,111 +41%
TF
70
Trek Financial
Arizona
$356K +$53.3K +1,102 +18%
AWM
71
AE Wealth Management
Kansas
$346K +$155K +3,215 +86%
FF
72
Foronjy Financial
California
$346K +$337K +6,968 New
SEP
73
Southland Equity Partners
Missouri
$324K – – –
SF
74
Seros Financial
Arizona
$308K -$26.7K -552 -8%
DBRC
75
D.B. Root & Company
Pennsylvania
$299K +$6.67K +138 +2%
1 2
3
4 5

BJUL Hedge Fund Activity: Q3 2025 in Review

112 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Buffer ETF July (BJUL) for Q3 2025, worth a combined $191M — up 14% from $167M a quarter earlier.

Buyers outnumbered sellers: 18 funds opened new BJUL positions and 7 closed out — a net gain of 11 holders — while 30 added to existing stakes and 29 trimmed.

The largest buyer was Brookstone Capital Management, adding an estimated $26.2M. The largest seller was Commonwealth Equity Services, cutting an estimated $17.5M.

  • 112 institutional investors held Innovator US Equity Buffer ETF July (BJUL) as of Q3 2025, up from 102 in Q2 2025.
  • Funds reported $191M of Innovator US Equity Buffer ETF July stock for Q3 2025, up 14% quarter-over-quarter.
  • 18 funds opened new Innovator US Equity Buffer ETF July positions in Q3 2025 and 7 closed out, a net change of +11 holders.
  • The largest Innovator US Equity Buffer ETF July buyer in Q3 2025 was Brookstone Capital Management, an estimated $26.2M added.
  • The largest Innovator US Equity Buffer ETF July seller in Q3 2025 was Commonwealth Equity Services, an estimated $17.5M sold.

Based on aggregated 13F filings for Q3 2025.