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Innovator US Equity Buffer ETF July
BJUL

112 hedge funds and large institutions have $191M invested in Innovator US Equity Buffer ETF July in 2025 Q3 according to their latest regulatory filings, with 18 funds opening new positions, 30 increasing their positions, 29 reducing their positions, and 7 closing their positions.

New
Increased
Maintained
Reduced
Closed

157% more first-time investments, than exits

New positions opened: 18 | Existing positions closed: 7

14% more capital invested

Capital invested by funds: $167M → $191M (+$23.6M)

10% more funds holding

Funds holding: 102 → 112 (+10)

3% more repeat investments, than reductions

Existing positions increased: 30 | Existing positions reduced: 29

0% more funds holding in top 10

Funds holding in top 10: 1 → 1 (0)

5.54% less ownership

Funds ownership: 69.79% → 64.24% (-5.5%)

Holders
112
Holders Change
+10
Holders Change %
+9.8%
% of All Funds
1.47%
Holding in Top 10
1
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.01%
New
18
Increased
30
Reduced
29
Closed
7
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
BCM
Brookstone Capital Management
Illinois
+$26.2M
2
S
SignatureFD
Georgia
+$2.03M
3
Cetera Investment Advisers
Cetera Investment Advisers
Illinois
+$1.85M
4
Osaic Holdings
Osaic Holdings
Arizona
+$1.51M
5
Cerity Partners
Cerity Partners
New York
+$1.14M

Top Sellers

Rank Fund Capital Flow
1
Commonwealth Equity Services
Commonwealth Equity Services
Massachusetts
-$17.5M
2
Jane Street
Jane Street
New York
-$3.64M
3
MPCL
My Personal CFO LLC
Washington
-$2.85M
4
WIM
WealthPlan Investment Management
Nebraska
-$1.35M
5
AA
Armis Advisers
Georgia
-$1.33M
Name Holding Trade Value Shares
Change 		Change in
Stake
KAS
26
Kestra Advisory Services
Texas
$1.63M -$990K -20,480 -38%
FFA
27
Fragasso Financial Advisors
Pennsylvania
$1.6M – – –
William Blair & Company
28
William Blair & Company
Illinois
$1.42M +$29.7K +614 +2%
Wealth Enhancement Advisory Services
29
Wealth Enhancement Advisory Services
Minnesota
$1.37M +$42.2K +873 +3%
MML Investors Services
30
MML Investors Services
Massachusetts
$1.34M +$140K +2,901 +12%
PS
31
Principal Securities
Iowa
$1.25M +$6.53K +135 +0.5%
CWG
32
Cornerstone Wealth Group
North Carolina
$1.23M – – –
SB
33
Strategic Blueprint
Georgia
$1.2M -$28K -579 -2%
DFA
34
DHJJ Financial Advisors
Illinois
$1.13M +$71.8K +1,485 +7%
AWA
35
Arkadios Wealth Advisors
Georgia
$1.07M +$1.05M +21,620 New
BWM
36
BCGM Wealth Management
Indiana
$1.07M – – –
CFG
37
Chapman Financial Group
Hawaii
$1.02M – – –
BWM
38
BCS Wealth Management
Tennessee
$894K – – –
HI
39
Harbour Investments
Wisconsin
$824K +$185K +3,836 +30%
CAM
40
Cresset Asset Management
Illinois
$814K – – –
OMC
41
Old Mission Capital
Illinois
$784K -$159K -3,297 -17%
IWM
42
IMG Wealth Management
Florida
$778K +$758K +15,667 New
Susquehanna International Group
43
Susquehanna International Group
Pennsylvania
$761K +$741K +15,330 New
Citadel Advisors
44
Citadel Advisors
Florida
$741K -$274K -5,672 -28%
OC
45
Oppenheimer & Co
New York
$739K +$720K +14,890 New
BPA
46
Beacon Pointe Advisors
California
$739K -$184K -3,804 -20%
CCAL
47
City Center Advisors LLC
Michigan
$736K +$163K +3,365 +29%
SAG
48
SageView Advisory Group
California
$703K – – –
SPC
49
Sigma Planning Corp
Michigan
$675K -$2.42K -50 -0.4%
CA
50
CoreCap Advisors
Michigan
$632K -$22.5K -465 -4%
1
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3 4 5

BJUL Hedge Fund Activity: Q3 2025 in Review

112 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Buffer ETF July (BJUL) for Q3 2025, worth a combined $191M — up 14% from $167M a quarter earlier.

Buyers outnumbered sellers: 18 funds opened new BJUL positions and 7 closed out — a net gain of 11 holders — while 30 added to existing stakes and 29 trimmed.

The largest buyer was Brookstone Capital Management, adding an estimated $26.2M. The largest seller was Commonwealth Equity Services, cutting an estimated $17.5M.

  • 112 institutional investors held Innovator US Equity Buffer ETF July (BJUL) as of Q3 2025, up from 102 in Q2 2025.
  • Funds reported $191M of Innovator US Equity Buffer ETF July stock for Q3 2025, up 14% quarter-over-quarter.
  • 18 funds opened new Innovator US Equity Buffer ETF July positions in Q3 2025 and 7 closed out, a net change of +11 holders.
  • The largest Innovator US Equity Buffer ETF July buyer in Q3 2025 was Brookstone Capital Management, an estimated $26.2M added.
  • The largest Innovator US Equity Buffer ETF July seller in Q3 2025 was Commonwealth Equity Services, an estimated $17.5M sold.

Based on aggregated 13F filings for Q3 2025.