Birkenstock

BIRK

Market cap $7.88B

Birkenstock Holding plc demonstrates strong multi-year revenue growth, driven by both B2B and direct-to-consumer channels across global markets. BIRK is targeting 10% annual growth in pairs sold and expects 13–15% revenue growth this year, despite inflation and supply chain headwinds. Valuation appears reasonable relative to peers, with management signaling undervaluation via a $250 million accelerated share buyback (~3.2% of market cap).

After experiencing underwhelming to outright poor performance recently, several big names in the consumer discretionary sector are loading up on buyback capacity. All three of these moves signal management's confidence in their ability to turn the tide, but each also comes with a unique set of circumstances.

15/06/2026 Not for distribution, directly or indirectly, in or into the United States or any jurisdiction in which such distribution would be unlawful. BIRKENSTOCK GROUP B.V.

Birkenstock announced an accelerated share repurchase program. Last week, the stock had sunk to all-time lows since its 2023 IPO.

Estimates cut on tariff, inflation and Middle East headwinds.

LONDON, UK / ACCESS Newswire / May 21, 2026 / Birkenstock Holding plc ("BIRKENSTOCK" or the "Company", NYSE:BIRK) announced today that it has entered into a $250 million accelerated share repurchase ("ASR") agreement with Goldman Sachs International ("Goldman Sachs"). "Short-term market dynamics have resulted in what we believe is a strong disconnect between our share price and the strength of our underlying fundamentals", said Oliver Reichert, CEO of Birkenstock Group and Member of the Board of Directors of the Company.

Birkenstock is falling out of favor with investors who are abandoning hope that ​the sandal maker can scale into a luxury powerhouse.

Birkenstock NYSE: BIRK reported fiscal second-quarter revenue growth within its target range on a constant-currency basis, while management said foreign exchange, tariffs, inflation and disruptions tied to conflict in the Middle East weighed on reported results and margins.

Birkenstock faces decelerating growth, weak Q2 results, and rising inventories, prompting my downgrade to neutral. BIRK demonstrates resilience with double-digit growth and gross margin improvement from increased capacity absorption, despite macroeconomic headwinds. Risks include a more promotional retail environment, B2B order pullbacks, and intensified competition from brands like CROX.

Birkenstock Holding plc (BIRK) Q2 2026 Earnings Call Transcript