Brown-Forman Class A

BF.A

Market cap $14.2B

Fewer booze buyers are reaching for the top shelf.

Brown-Forman Q2 2026 results were in line with expectations, with some minor developments that are worth keeping an eye on. The quarter and investors' reaction have shown that we are likely past the peak in pessimism around the stock. BF.B is now priced at very attractive levels, and the stock has also become a notable dividend play.

Brown-Forman Corporation (BF.B) Q2 2026 Earnings Call Transcript

Jack Daniel's maker Brown-Forman on Thursday beat Wall Street estimates for quarterly sales and maintained its annual forecasts as the company banks on demand for its whiskeys in emerging markets to offset softness in the U.S.

Brown-Forman reported lower profit in its second quarter as challenging headwinds weighed on revenue.

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) reported financial results for its second quarter and first half of fiscal 2026, ended October 31, 2025. Second quarter reported net sales decreased 5%1 to $1.0 billion (-2% on an organic basis2) compared to the same prior-year period. In the quarter, reported operating income decreased 10% to $305 million (-9% on an organic basis) and diluted earnings per share decreased 14% to $0.47.

The ProShares S&P 500 Dividend Aristocrats ETF (NOBL) has underperformed the SPDR S&P 500 ETF (SPY) year-to-date, but November shows a reversal. Several Dividend Aristocrats, including CAH, CAT, CHRW, and ALB, have posted double-digit gains in 2025, while others lag behind. Dividend growth among Aristocrats averages 5.46% for 2025, with most constituents announcing increases, though growth is slightly below 2024 levels.

Brown-Forman B (BF.B) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) announced today that its Board of Directors approved an increase of 2% to the quarterly cash dividend from $0.2265 per share to $0.2310 per share on its Class A and Class B Common Stock. As a result, the indicated annual cash dividend will rise from $0.9060 per share to $0.9240 per share. The dividend is payable on January 2, 2026, to stockholders of record on December 5, 2025. Brown‑Forman's President and Chief Executi.

Brown-Forman has slumped alongside the broader alcohol industry, which faces serious headwinds. The maker of Jack Daniel's has the ingredients to return to long-term growth.