Bath & Body Works

BBWI

Market cap $4.16B

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Bath & Body Works introduces Fruit Fusion, their newest body care franchise featuring four brand-new fragrances with Hilary Duff starring in the campaign.

Bath & Body Works remains a Strong Buy, with valuation deeply discounted relative to robust fundamentals and significant growth potential. BBWI's Q1 beat, resilient free cash flow guidance ($600M for 2026), and cost savings initiatives highlight operational strength amid macro headwinds. Expansion into Ulta Beauty stores and Amazon, alongside international growth, positions BBWI for long-term upside despite near-term consumer pressure.

Bath & Body Works (BBWI) reported earnings 30 days ago. What's next for the stock?

Bath & Body Works Inc (NYSE:BBWI) is preparing to launch a curated assortment of products at Ulta Beauty stores and online in July, a move that analysts at Jefferies said could broaden the retailer's distribution and customer discovery opportunities while facing limitations from store overlap and competition. The partnership is scheduled to begin on July 12 and will bring more than 55 Bath & Body Works stock-keeping units, including select exclusive products such as Juniper Breeze, to more than 600 Ulta locations and Ulta's e-commerce platform.

Bath & Body Works has teamed with Ulta Beauty to bring its products to the retailer's stores. The partnership, announced Tuesday (June 23), is designed to bring a “curated” selection of Bath & Body Works body care and home fragrance products to more than 600 Ulta Beauty stores around the country, as well as to Ulta.com, starting July 12.

The strategic partnership advances Consumer First Formula strategy to reach new consumers with a curated assortment in 600+ Ulta Beauty stores and on Ulta.com The strategic partnership advances Consumer First Formula strategy to reach new consumers with a curated assortment in 600+ Ulta Beauty stores and on Ulta.com

Ulta Beauty shoppers will soon be able to purchase Bath & Body Works' signature fragrances, hand soaps ​and candles in more than 600 stores from July 12 ‌as both companies pursue turnaround plans that include more partnerships.

Bath & Body Works' international growth is accelerating, driven by higher retail sales, store expansion and strong franchise partnerships.