0.8882 USD
+0.0562
6.75%
Updated Aug 26, 10:50 AM EDT
1 day
6.75%
5 days
8.05%
1 month
-11.18%
3 months
-32.20%
6 months
-50.93%
Year to date
-53.01%
1 year
-50.10%
5 years
-92.84%
10 years
-92.84%
 

About: BARK Inc is a vertically integrated, omnichannel brand serving dogs across two key categories: toys & accessories and consumables. It serves dogs nationwide with monthly subscription services, BarkBox and Super Chewer; e-commerce experience on BarkShop.com; custom collections via its retail partner network, including Target and Amazon; wellness products that meet dogs' needs with BARK Bright; and a personalized meal delivery service for dogs BARK Eats. The company's reportable segments are; Direct to Consumer (D2C), and Commerce. The majority of its revenue is generated from the Direct to Consumer segment which derives revenue from the sale of toys & accessories and consumables through BarkBox, Super Chewer, and the company's consumables website.

Employees: 691

0
Funds holding %
of 7,431 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

787% more call options, than puts

Call options by funds: $133K | Put options by funds: $15K

0.63% less ownership

Funds ownership: 26.41% [Q1] → 25.78% (-0.63%) [Q2]

7% less funds holding

Funds holding: 118 [Q1] → 110 (-8) [Q2]

23% less first-time investments, than exits

New positions opened: 17 | Existing positions closed: 22

40% less capital invested

Capital invested by funds: $64.3M [Q1] → $38.4M (-$25.9M) [Q2]

43% less repeat investments, than reductions

Existing positions increased: 27 | Existing positions reduced: 47

Research analyst outlook

2 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$2
125%
upside
Avg. target
$2.50
181%
upside
High target
$3
238%
upside

2 analyst ratings

positive
50%
neutral
50%
negative
0%
Jefferies
Kaumil Gajrawala
238%upside
$3
Buy
Maintained
5 Jun 2025
Canaccord Genuity
Maria Ripps
125%upside
$2
Hold
Maintained
5 Jun 2025

Financial journalist opinion

Based on 7 articles about BARK published over the past 30 days

Neutral
Business Wire
1 day ago
Introducing BARK in the Belly: Premium Dog Food and Consumables Line With a Purpose
NEW YORK--(BUSINESS WIRE)--BARK (NYSE: BARK), a leading global omnichannel brand with a mission to make all dogs happy, today announced the launch of BARK in the Belly, a new premium dog food and consumables line designed to fill more than just your pup's bowl. It's here to fill bowls everywhere. Launching August 26 in celebration of National Dog Day, BARK in the Belly introduces two high-protein, premium dog food recipes backed by a promise. BARK is pledging 100% of profits to help fight canin.
Introducing BARK in the Belly: Premium Dog Food and Consumables Line With a Purpose
Neutral
Business Wire
4 days ago
BARK Migrates to Ordergroove and Shopify to Unleash New Subscriber Experiences
NEW YORK--(BUSINESS WIRE)--BARK, Inc. (NYSE: BARK) (“BARK”), a leading global omnichannel dog brand with a mission to make all dogs happy, has successfully migrated its expansive subscriber base, representing 13 million direct-to-consumer orders in fiscal year 2025 and hundreds of millions in recurring revenue, to Ordergroove, the leading enterprise subscription platform, and Shopify for its eCommerce engine. The move unifies BARK's customer experience and recurring revenue onto a single scalab.
BARK Migrates to Ordergroove and Shopify to Unleash New Subscriber Experiences
Neutral
Seeking Alpha
2 weeks ago
BARK, Inc. (BARK) Q1 2026 Earnings Call Transcript
BARK, Inc. (NYSE:BARK ) Q1 2026 Earnings Call August 7, 2025 8:00 AM ET Company Participants Matt Meeker - Co-Founder, CEO & Executive Chairman Michael K. Mougias - Vice President of Investor Relations Zahir M.
BARK, Inc. (BARK) Q1 2026 Earnings Call Transcript
Neutral
The Motley Fool
2 weeks ago
Bark (BARK) Q1 Revenue Falls 11.5%
Bark (BARK) Q1 Revenue Falls 11.5%
Bark (BARK) Q1 Revenue Falls 11.5%
Neutral
Zacks Investment Research
2 weeks ago
BARK, Inc. (BARK) Reports Q1 Loss, Beats Revenue Estimates
BARK, Inc. (BARK) came out with a quarterly loss of $0.02 per share versus the Zacks Consensus Estimate of a loss of $0.01. This compares to a loss of $0.02 per share a year ago.
BARK, Inc. (BARK) Reports Q1 Loss, Beats Revenue Estimates
Neutral
Business Wire
2 weeks ago
BARK Reports First Quarter Fiscal Year 2026 Results
NEW YORK--(BUSINESS WIRE)--BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a leading global omnichannel dog brand with a mission to make all dogs happy, today announced its financial results for the fiscal first quarter ended June 30, 2025. First Quarter Fiscal Year 2026 Highlights Versus Prior Year Total revenue was $102.9 million, ahead of the Company's guidance range and down 11.5%. Commerce revenue, which includes the Company's retail business, was $13.7 million, up 49.5%. Direct-to-cons.
BARK Reports First Quarter Fiscal Year 2026 Results
Neutral
Business Wire
3 weeks ago
BARK Announces Participation in Canaccord Genuity's 45th Annual Growth Conference on August 12, 2025
NEW YORK--(BUSINESS WIRE)--BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a leading global omnichannel brand with a mission to make all dogs happy, today announced that the Company is scheduled to participate in a fireside chat at Canaccord Genuity's 45th Annual Growth Conference, taking place at the InterContinental Boston on Tuesday, August 12, 2025, at 10:00 a.m. ET. Chief Financial Officer Zahir Ibrahim will represent the Company in the discussion. The fireside chat will be webcast live.
BARK Announces Participation in Canaccord Genuity's 45th Annual Growth Conference on August 12, 2025
Neutral
Business Wire
1 month ago
BARK to Announce First Quarter Fiscal Year 2026 Financial Results on August 7, 2025
NEW YORK--(BUSINESS WIRE)--BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a leading global omnichannel brand with a mission to make all dogs happy, today announced it will report its first quarter fiscal year 2026 financial results before market open on Thursday, August 7, 2025. Management will host a live conference call and webcast to discuss the Company's financial results at 8:30 a.m. ET the same day. The conference call can be accessed by dialing 1-888-596-4144 for U.S. participants an.
BARK to Announce First Quarter Fiscal Year 2026 Financial Results on August 7, 2025
Neutral
Business Wire
1 month ago
BARK Announces Receipt of Notice of Non-Compliance with the NYSE Continued Listing Standards
NEW YORK--(BUSINESS WIRE)--BARK, Inc. (“BARK” or the “Company”) (NYSE: BARK), a leading global omnichannel dog brand with the mission to make all dogs happy, announced today that the New York Stock Exchange (the “NYSE”) issued a notice (the “Notice”) on July 10, 2025 informing the Company that it is no longer in compliance with its continued listing standards set forth in Section 802.01C (the “Minimum Stock Price Standard”) because the average closing price of the Company's common stock was les.
BARK Announces Receipt of Notice of Non-Compliance with the NYSE Continued Listing Standards
Negative
New York Post
2 months ago
BarkBox CEO apologizes after leaked memo exposes plan to axe ‘politically charged' Pride marketing
The subscription service delivers dog toys and treats to customers' doorfronts monthly, and has been selling Pride-themed products as optional add-ons for the past four years.
BarkBox CEO apologizes after leaked memo exposes plan to axe ‘politically charged' Pride marketing
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