ApplovinAPP
About: AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Employees: 1,563
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
626% more first-time investments, than exits
New positions opened: 341 | Existing positions closed: 47
174% more capital invested
Capital invested by funds: $24.1B [Q3] → $66B (+$41.9B) [Q4]
81% more funds holding in top 10
Funds holding in top 10: 36 [Q3] → 65 (+29) [Q4]
77% more call options, than puts
Call options by funds: $6.04B | Put options by funds: $3.4B
40% more funds holding
Funds holding: 689 [Q3] → 966 (+277) [Q4]
6.27% more ownership
Funds ownership: 61.86% [Q3] → 68.13% (+6.27%) [Q4]
31% less repeat investments, than reductions
Existing positions increased: 246 | Existing positions reduced: 356
Research analyst outlook
12 Wall Street Analysts provided 1 year price targets over the past 3 months
12 analyst ratings
Goldman Sachs Eric Sheridan 43% 1-year accuracy 25 / 58 met price target | 32%upside $435 | Neutral Maintained | 9 May 2025 |
UBS John Hodulik 64% 1-year accuracy 14 / 22 met price target | 45%upside $475 | Buy Maintained | 8 May 2025 |
Piper Sandler James Callahan 20% 1-year accuracy 1 / 5 met price target | 38%upside $455 | Overweight Maintained | 8 May 2025 |
JP Morgan Cory Carpenter 63% 1-year accuracy 17 / 27 met price target | 8%upside $355 | Neutral Maintained | 8 May 2025 |
Jefferies James Heaney 57% 1-year accuracy 4 / 7 met price target | 61%upside $530 | Buy Maintained | 8 May 2025 |
Financial journalist opinion
Based on 313 articles about APP published over the past 30 days









