370.10 USD
+22.20
6.38%
At close May 13, 4:00 PM EDT
Pre-market
374.00
+3.90
1.05%
1 day
6.38%
5 days
23.14%
1 month
56.78%
3 months
-21.53%
6 months
30.34%
Year to date
8.29%
1 year
328.51%
5 years
467.64%
10 years
467.64%
 

About: AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Employees: 1,563

0
Funds holding %
of 7,425 funds
0
Analysts bullish %
of 11 analysts

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

626% more first-time investments, than exits

New positions opened: 341 | Existing positions closed: 47

174% more capital invested

Capital invested by funds: $24.1B [Q3] → $66B (+$41.9B) [Q4]

81% more funds holding in top 10

Funds holding in top 10: 36 [Q3] → 65 (+29) [Q4]

77% more call options, than puts

Call options by funds: $6.04B | Put options by funds: $3.4B

40% more funds holding

Funds holding: 689 [Q3] → 966 (+277) [Q4]

6.27% more ownership

Funds ownership: 61.86% [Q3] → 68.13% (+6.27%) [Q4]

31% less repeat investments, than reductions

Existing positions increased: 246 | Existing positions reduced: 356

Research analyst outlook

11 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$355
4%
downside
Avg. target
$486
31%
upside
High target
$650
76%
upside

11 analyst ratings

positive
82%
neutral
18%
negative
0%
Goldman Sachs
Eric Sheridan
43% 1-year accuracy
25 / 58 met price target
18%upside
$435
Neutral
Maintained
9 May 2025
UBS
John Hodulik
65% 1-year accuracy
15 / 23 met price target
28%upside
$475
Buy
Maintained
8 May 2025
Piper Sandler
James Callahan
40% 1-year accuracy
2 / 5 met price target
23%upside
$455
Overweight
Maintained
8 May 2025
JP Morgan
Cory Carpenter
63% 1-year accuracy
17 / 27 met price target
4%downside
$355
Neutral
Maintained
8 May 2025
Jefferies
James Heaney
86% 1-year accuracy
6 / 7 met price target
43%upside
$530
Buy
Maintained
8 May 2025

Financial journalist opinion

Based on 316 articles about APP published over the past 30 days

Positive
24/7 Wall Street
17 hours ago
Applovin (NASDAQ: APP) Up 8% Today: Here's Why
Shares of Applovin are surging thanks to strong first-quarter results and a broad tech sector rebound on the heels of cooling trade war tensions.
Applovin (NASDAQ: APP) Up 8% Today: Here's Why
Positive
Zacks Investment Research
18 hours ago
Why AppLovin (APP) Might be Well Poised for a Surge
AppLovin (APP) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.
Why AppLovin (APP) Might be Well Poised for a Surge
Neutral
Schaeffers Research
20 hours ago
Cautious? Risky? Our Volatility Scorecard Can Help
Stay on our website for longer than five minutes and you're bound to find references to Schaeffer's Volatility Scorecard (SVS). The internal metric is a goldmine for options traders, helping identify opportunities using a scored rating of volatility expectations in the last year. But there's more to SVS than meets the eye; the hypothetical straddle trades that are foundational to SVS can be taken in a lot of different directions. Using tables to group the data, it's interesting to note the variety of choice an options a trader has.
Cautious? Risky? Our Volatility Scorecard Can Help
Positive
Zacks Investment Research
21 hours ago
Is AppLovin (APP) Stock Outpacing Its Business Services Peers This Year?
Here is how AppLovin (APP) and Sezzle Inc. (SEZL) have performed compared to their sector so far this year.
Is AppLovin (APP) Stock Outpacing Its Business Services Peers This Year?
Positive
Zacks Investment Research
1 day ago
3 Hidden Tech Stocks to Buy Now (PGY, SEZL, APP)
With tariff negotiations showing signs of progress and volatility easing, it looks like the bull market may be back on track. While household names like the Magnificent 7 and leading AI giants are expected to benefit, investors willing to look off the beaten path may find even greater upside in lesser-known names.
3 Hidden Tech Stocks to Buy Now (PGY, SEZL, APP)
Positive
Zacks Investment Research
1 day ago
3 Reasons Why Growth Investors Shouldn't Overlook AppLovin (APP)
AppLovin (APP) possesses solid growth attributes, which could help it handily outperform the market.
3 Reasons Why Growth Investors Shouldn't Overlook AppLovin (APP)
Positive
Zacks Investment Research
1 day ago
Wall Street Analysts Think AppLovin (APP) Could Surge 36.45%: Read This Before Placing a Bet
The mean of analysts' price targets for AppLovin (APP) points to a 36.5% upside in the stock. While this highly sought-after metric has not proven reasonably effective, strong agreement among analysts in raising earnings estimates does indicate an upside in the stock.
Wall Street Analysts Think AppLovin (APP) Could Surge 36.45%: Read This Before Placing a Bet
Neutral
Zacks Investment Research
1 day ago
Brokers Suggest Investing in AppLovin (APP): Read This Before Placing a Bet
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Brokers Suggest Investing in AppLovin (APP): Read This Before Placing a Bet
Positive
Zacks Investment Research
1 day ago
AppLovin Corporation (APP) is Attracting Investor Attention: Here is What You Should Know
Zacks.com users have recently been watching AppLovin (APP) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
AppLovin Corporation (APP) is Attracting Investor Attention: Here is What You Should Know
Positive
Zacks Investment Research
2 days ago
New Strong Buy Stocks for May 12th
GLDD, APP, ODP, SUZ and RACE have been added to the Zacks Rank #1 (Strong Buy) List on May 12, 2025.
New Strong Buy Stocks for May 12th
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