Applovin
About: AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Employees: 1,563
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
626% more first-time investments, than exits
New positions opened: 341 | Existing positions closed: 47
174% more capital invested
Capital invested by funds: $24.1B [Q3] → $66B (+$41.9B) [Q4]
81% more funds holding in top 10
Funds holding in top 10: 36 [Q3] → 65 (+29) [Q4]
77% more call options, than puts
Call options by funds: $6.04B | Put options by funds: $3.4B
40% more funds holding
Funds holding: 689 [Q3] → 966 (+277) [Q4]
6.27% more ownership
Funds ownership: 61.86% [Q3] → 68.13% (+6.27%) [Q4]
31% less repeat investments, than reductions
Existing positions increased: 246 | Existing positions reduced: 356
Research analyst outlook
11 Wall Street Analysts provided 1 year price targets over the past 3 months
11 analyst ratings
JP Morgan Cory Carpenter 48% 1-year accuracy 13 / 27 met price target | 0%upside $270 | Neutral Maintained | 22 Apr 2025 |
Goldman Sachs Eric Sheridan 46% 1-year accuracy 27 / 59 met price target | 24%upside $335 | Neutral Maintained | 14 Apr 2025 |
UBS John Hodulik 62% 1-year accuracy 13 / 21 met price target | 67%upside $450 | Buy Maintained | 11 Apr 2025 |
Piper Sandler James Callahan 25% 1-year accuracy 1 / 4 met price target | 58%upside $425 | Overweight Maintained | 10 Apr 2025 |
Morgan Stanley Matthew Cost 67% 1-year accuracy 8 / 12 met price target | 30%upside $350 | Overweight Upgraded | 10 Apr 2025 |
Financial journalist opinion
Based on 419 articles about APP published over the past 30 days
