APP icon

Applovin
APP

364.49 USD
-16.09
4.23%
At close Jun 13, 4:00 PM EDT
After hours
363.05
-1.44
0.40%
1 day
-4.23%
5 days
-9.16%
1 month
-1.52%
3 months
34.00%
6 months
12.33%
Year to date
6.64%
1 year
381.81%
5 years
459.03%
10 years
459.03%
 

About: AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Employees: 1,563

Technology Software - Application
0
Funds holding %
of 7,296 funds
0
Analysts bullish %
of 9 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

48% more call options, than puts

Call options by funds: $4.99B | Put options by funds: $3.37B

26% more first-time investments, than exits

New positions opened: 190 | Existing positions closed: 151

13% more repeat investments, than reductions

Existing positions increased: 400 | Existing positions reduced: 355

2% more funds holding

Funds holding: 971 [Q4 2024] → 988 (+17) [Q1 2025]

1.5% less ownership

Funds ownership: 68.19% [Q4 2024] → 66.68% (-1.5%) [Q1 2025]

18% less capital invested

Capital invested by funds: $66.1B [Q4 2024] → $54B (-$12.1B) [Q1 2025]

32% less funds holding in top 10

Funds holding in top 10: 65 [Q4 2024] → 44 (-21) [Q1 2025]

See Fund Rankings

Research analyst outlook

9 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$400
10%
upside
Avg. target
$465
28%
upside
High target
$530
45%
upside

9 analyst ratings

7 positive
78%
2 neutral
22%
0 negative
0%
Morgan Stanley
Matthew Cost
26%upside
$460
Overweight
Maintained
9 Jun 2025
JP Morgan
Cory Carpenter
10%upside
$400
Neutral
Maintained
3 Jun 2025
Goldman Sachs
Eric Sheridan
19%upside
$435
Neutral
Maintained
9 May 2025
UBS
John Hodulik
30%upside
$475
Buy
Maintained
8 May 2025
Piper Sandler
James Callahan
25%upside
$455
Overweight
Maintained
8 May 2025
See Analyst Rankings

Financial journalist opinion

Based on 54 articles about APP published over the past 30 days

Negative
Zacks Investment Research
1 day ago
AppLovin (APP) Suffers a Larger Drop Than the General Market: Key Insights
AppLovin (APP) closed the most recent trading day at $364.49, moving 4.23% from the previous trading session.
AppLovin (APP) Suffers a Larger Drop Than the General Market: Key Insights
Positive
Zacks Investment Research
1 day ago
3 Reasons Growth Investors Will Love AppLovin (APP)
AppLovin (APP) is well positioned to outperform the market, as it exhibits above-average growth in financials.
3 Reasons Growth Investors Will Love AppLovin (APP)
Neutral
Zacks Investment Research
1 day ago
Is It Worth Investing in AppLovin (APP) Based on Wall Street's Bullish Views?
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Is It Worth Investing in AppLovin (APP) Based on Wall Street's Bullish Views?
Negative
24/7 Wall Street
1 day ago
AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (June 13)
After hitting an all-time high of $525.15 in February, AppLovin Corp.'s (NASDAQ: APP) share price tumbled more than 35%, due to a pending class action lawsuit and to short seller reports.
AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (June 13)
Negative
The Motley Fool
2 days ago
Why AI Stock AppLovin Slumped Today
Very frequently, when a company's stock is targeted by a vociferous short seller, it can take a hit to its share price. That was the dynamic behind AppLovin's (APP -0.83%) 0.7% dip on Thursday after a notable "shortie" published a report that was highly critical of the company.
Why AI Stock AppLovin Slumped Today
Positive
Zacks Investment Research
2 days ago
Top Founder-Run Company Stocks That Are Safe Long-Term Plays
Netflix, APP, and Dell stand out as founder-run companies with strong vision, innovation, and long-term growth drivers.
Top Founder-Run Company Stocks That Are Safe Long-Term Plays
Negative
Benzinga
2 days ago
Short Seller Says AppLovin Is 'Desperate And Doomed,' Shares Slide
Applovin Corp APP is in the crosshairs of short sellers again.
Short Seller Says AppLovin Is 'Desperate And Doomed,' Shares Slide
Positive
Zacks Investment Research
3 days ago
AppLovin Stock Jumps 50% in 3 Months: Is it Too Late to Buy?
APP surges 50% in 3 months as Axon 2 boosts ad performance and financials amid rising demand in mobile advertising.
AppLovin Stock Jumps 50% in 3 Months: Is it Too Late to Buy?
Positive
Zacks Investment Research
3 days ago
5 High-ROE Picks as Solid Labor Market Conditions Propel Stocks
Strong labor data fuels stocks. Five high-ROE picks, VICI, SSAAY, ANET, BBVA and APP, stand out for cash flow and earnings growth.
5 High-ROE Picks as Solid Labor Market Conditions Propel Stocks
Negative
MarketBeat
4 days ago
AppLovin Dips on S&P 500 Snub, Morgan Stanley Lifts Target Anyway
AppLovin NASDAQ: APP was one of two much-loved stocks over the recent past that markets dumped on June 9. This was in reaction to news coming from S&P Global NYSE: SPGI.
AppLovin Dips on S&P 500 Snub, Morgan Stanley Lifts Target Anyway
See News Rankings
Charts implemented using Lightweight Charts™