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5,545 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,989 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,989

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4695,545 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,545
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.99%
New
268
Increased
2,879
Reduced
1,989
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
Vanguard Group
1
Vanguard Group
Pennsylvania
$186B +$3.45B +17,447,045 +2%
BlackRock
2
BlackRock
New York
$156B +$1.86B +9,410,782 +1%
State Street
3
State Street
Massachusetts
$82.1B +$1.02B +5,163,208 +1%
Fidelity Investments
4
Fidelity Investments
Massachusetts
$75.5B +$879M +4,439,741 +1%
Geode Capital Management
5
Geode Capital Management
Massachusetts
$47.3B +$736M +3,721,658 +2%
JP Morgan Chase
6
JP Morgan Chase
New York
$42.3B -$1.47B -7,428,167 -4%
Morgan Stanley
7
Morgan Stanley
New York
$35.2B -$1.19B -6,017,987 -4%
T. Rowe Price Associates
8
T. Rowe Price Associates
Maryland
$34.7B -$3.42B -17,284,407 -10%
Norges Bank
9
Norges Bank
Norway
$27.4B +$540M +2,731,011 +2%
Northern Trust
10
Northern Trust
Illinois
$21.2B -$155M -782,427 -0.8%
Bank of America
11
Bank of America
North Carolina
$18.8B +$769M +3,883,510 +5%
Capital Research Global Investors
12
Capital Research Global Investors
California
$18.6B -$235M -1,186,386 -1%
UBS AM
13
UBS AM
Illinois
$17.1B +$13.7B +69,080,235 +782%
Bank of New York Mellon
14
Bank of New York Mellon
New York
$14.4B +$146M +739,600 +1%
N
15
Nuveen
North Carolina
$14.1B +$575M +2,903,582 +5%
Charles Schwab
16
Charles Schwab
California
$13.6B +$361M +1,824,378 +3%
Wellington Management Group
17
Wellington Management Group
Massachusetts
$13.6B -$586M -2,961,129 -5%
Capital International Investors
18
Capital International Investors
California
$13.4B -$210M -1,061,712 -2%
Invesco
19
Invesco
Georgia
$13.4B +$195M +985,038 +2%
Royal Bank of Canada
20
Royal Bank of Canada
Ontario, Canada
$12.5B +$478M +2,415,302 +4%
AllianceBernstein
21
AllianceBernstein
Tennessee
$12.2B -$432M -2,185,260 -4%
Goldman Sachs
22
Goldman Sachs
New York
$12B +$445M +2,246,492 +4%
Legal & General Group
23
Legal & General Group
United Kingdom
$12B -$185M -936,026 -2%
Franklin Resources
24
Franklin Resources
California
$11.4B +$1.26B +6,391,696 +14%
Amundi
25
Amundi
France
$11.2B -$863M -4,358,866 -8%

AMZN Hedge Fund Activity: Q2 2025 in Review

5,545 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,989 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,545 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,469 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.