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5,471 hedge funds and large institutions have $1.28T invested in Amazon in 2025 Q1 according to their latest regulatory filings, with 191 funds opening new positions, 2,690 increasing their positions, 2,215 reducing their positions, and 176 closing their positions.

New
Increased
Maintained
Reduced
Closed

21% more repeat investments, than reductions

Existing positions increased: 2,690 | Existing positions reduced: 2,215

9% more first-time investments, than exits

New positions opened: 191 | Existing positions closed: 176

0.41% less ownership

Funds ownership: 63.95%63.54% (-0.41%)

1% less funds holding

Funds holding: 5,5445,471 (-73)

11% less call options, than puts

Call options by funds: $27.3B | Put options by funds: $30.7B

11% less funds holding in top 10

Funds holding in top 10: 2,1921,944 (-248)

14% less capital invested

Capital invested by funds: $1.49T → $1.28T (-$212B)

Holders
5,471
Holders Change
-73
Holders Change %
-1.32%
% of All Funds
73.33%
Holding in Top 10
1,944
Holding in Top 10 Change
-248
Holding in Top 10 Change %
-11.31%
% of All Funds
26.06%
New
191
Increased
2,690
Reduced
2,215
Closed
176
Calls
$27.3B
Puts
$30.7B
Net Calls
-$3.35B
Net Calls Change
+$2.51B
Name Holding Trade Value Shares
Change
Change in
Stake
BCPWM
2001
Bradley & Co Private Wealth Management
Florida
$9.13M -$821K -3,783 -7%
CCAM
2002
Codex Capital Asset Management
Texas
$9.08M
SFG
2003
Snider Financial Group
Washington
$9.07M -$40.4K -186 -0.4%
TF
2004
Threadgill Financial
Texas
$9.06M -$13.2K -61 -0.1%
APP
2005
Avantax Planning Partners
Iowa
$9.04M +$4.88M +22,467 +90%
TSMHT
2006
Thurston Springer Miller Herd & Titak
Indiana
$9.01M +$735K +3,385 +8%
ACA
2007
Atlas Capital Advisors
Wyoming
$9M +$171K +786 +2%
FSG
2008
Financial Strategies Group
Michigan
$8.99M +$808K +3,723 +8%
BCM
2009
Beck Capital Management
Texas
$8.98M -$530K -2,443 -5%
SFG
2010
Seamount Financial Group
Colorado
$8.98M +$69K +318 +0.7%
RCA
2011
Resonant Capital Advisors
Wisconsin
$8.97M +$514K +2,369 +5%
GWM
2012
Gibbs Wealth Management
Georgia
$8.97M +$1.61M +7,433 +19%
EP
2013
Edgestream Partners
New Jersey
$8.95M +$1.46M +6,725 +17%
WI
2014
WrapManager Inc
California
$8.95M -$800K -3,686 -7%
LI
2015
LRI Investments
Florida
$8.94M -$4.85M -22,329 -25%
PCA
2016
Providence Capital Advisors
North Carolina
$8.93M +$296K +1,362 +3%
GMA
2017
Glassy Mountain Advisors
Maryland
$8.92M -$180K -828 -2%
UAG
2018
United Advisor Group
Ohio
$8.92M -$2.72M -12,532 -21%
TPWA
2019
TRUE Private Wealth Advisors
Oregon
$8.89M -$497K -2,291 -5%
KAS
2020
KPP Advisory Services
Kentucky
$8.89M +$1.84M +8,493 +22%
MIM
2021
Moseley Investment Management
Florida
$8.89M -$17.6K -81 -0.2%
BP
2022
BBR Partners
New York
$8.89M -$137K -630 -1%
ACM
2023
Alpha Capital Management
Texas
$8.89M -$277K -1,276 -3%
BAM
2024
Brave Asset Management
New Jersey
$8.89M +$102K +471 +1%
BL
2025
BFSG LLC
California
$8.88M +$301K +1,388 +3%

AMZN Hedge Fund Activity: Q1 2025 in Review

5,471 of the 7,461 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q1 2025, worth a combined $1.28T — down 14% from $1.49T a quarter earlier.

Buyers outnumbered sellers: 191 funds opened new AMZN positions and 176 closed out — a net gain of 15 holders — while 2,690 added to existing stakes and 2,215 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $3.76B. The largest seller was UBS AM, cutting an estimated $12.4B.

  • 5,471 institutional investors held Amazon (AMZN) as of Q1 2025, down from 5,544 in Q4 2024.
  • Funds reported $1.28T of Amazon stock for Q1 2025, down 14% quarter-over-quarter.
  • 191 funds opened new Amazon positions in Q1 2025 and 176 closed out, a net change of +15 holders.
  • The largest Amazon buyer in Q1 2025 was JP Morgan Chase, an estimated $3.76B added.
  • The largest Amazon seller in Q1 2025 was UBS AM, an estimated $12.4B sold.

Based on aggregated 13F filings for Q1 2025.