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5,547 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,991 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,991

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4715,547 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,547
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73.01%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.98%
New
268
Increased
2,879
Reduced
1,991
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
FFBTD
1826
First Financial Bank - Trust Division
Ohio
$13M +$428K +2,163 +4%
MS
1827
Madden Securities
Texas
$12.9M +$97.8K +494 +0.8%
CCIA
1828
Cherry Creek Investment Advisors
Colorado
$12.9M +$68.5K +346 +0.6%
CT
1829
Colonial Trust
South Carolina
$12.9M -$156K -786 -1%
WAS
1830
Wealth Advisory Solutions
Indiana
$12.9M +$127K +644 +1%
MA
1831
Mezzasalma Advisors
New Jersey
$12.9M -$32.3K -163 -0.3%
JCM
1832
Janney Capital Management
Pennsylvania
$12.9M +$874K +4,416 +8%
ZF
1833
Zhang Financial
Michigan
$12.9M +$144K +727 +1%
RCM
1834
RNC Capital Management
California
$12.8M -$238K -1,203 -2%
TAP
1835
Tounjian Advisory Partners
Florida
$12.8M -$253K -1,276 -2%
MJP
1836
Michael J. Puzo
$12.8M -$433K -2,187 -4%
BWP
1837
Balboa Wealth Partners
Arizona
$12.8M -$915K -4,622 -7%
MIA
1838
MainStreet Investment Advisors
Illinois
$12.8M -$216K -1,093 -2%
CTC (Chicago Trading Company)
1839
CTC (Chicago Trading Company)
Illinois
$12.8M +$11.5M +58,280 New
BCP
1840
Bluegrass Capital Partners
Florida
$12.7M -$3.76M -19,000 -25%
CA
1841
Cache Advisors
California
$12.7M +$631K +3,190 +6%
TWM
1842
TLW Wealth Management
Florida
$12.7M +$310K +1,565 +3%
QOP
1843
Quinn Opportunity Partners
Virginia
$12.7M +$3.27M +16,500 +40%
AWA
1844
Aaron Wealth Advisors
Illinois
$12.7M +$778K +3,933 +7%
EFG
1845
Everhart Financial Group
Ohio
$12.6M +$140K +706 +1%
GSEP
1846
Golden State Equity Partners
California
$12.6M +$1.76M +8,907 +18%
CCM
1847
Cinctive Capital Management
New York
$12.6M +$11.4M +57,516 New
GM
1848
GeoWealth Management
Illinois
$12.6M +$246K +1,241 +2%
STAS
1849
Strong Tower Advisory Services
Minnesota
$12.6M +$11.1K +56 +0.1%
JSL
1850
JT Stratford LLC
Georgia
$12.6M +$619K +3,127 +6%

AMZN Hedge Fund Activity: Q2 2025 in Review

5,547 of the 7,598 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,991 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,547 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,471 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.