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5,545 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,989 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,989

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4695,545 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,545
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.99%
New
268
Increased
2,879
Reduced
1,989
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
UI
5451
Unconventional Investor
New Hampshire
$206K -$37.6K -190 -17%
GWA
5452
Gutierrez Wealth Advisory
Arkansas
$206K -$27.1K -137 -13%
IFO
5453
Independent Family Office
New York
$205K +$185K +933 New
GVIC
5454
Global Value Investment Corporation
Wisconsin
$204K +$184K +931 New
AIM
5455
Aurora Investment Managers
Florida
$203K +$183K +927 New
FWS
5456
FinDec Wealth Services
California
$203K -$291K -1,470 -61%
MWA
5457
Mills Wealth Advisors
Texas
$202K +$182K +920 New
CCAL
5458
City Center Advisors LLC
Michigan
$202K -$131K -664 -42%
SRSA
5459
S.R. Schill & Associates
Washington
$201K +$182K +918 New
KV
5460
Kickstand Ventures
New York
$201K +$181K +917 New
MC
5461
McCarthy & Cox
Ohio
$201K +$181K +915 New
CFGF
5462
Compass Financial Group (Florida)
Florida
$200K +$181K +913 New
FC
5463
Family CFO
California
$200K
SFO
5464
Standard Family Office
South Dakota
$189K
WCM
5465
WealthTrak Capital Management
Virginia
$183K +$7.72K +39 +5%
IHWM
5466
Iron Horse Wealth Management
Iowa
$174K +$70.4K +356 +82%
SWP
5467
SIMA Wealth Partners
Virginia
$168K
PWA
5468
Principia Wealth Advisory
Texas
$151K +$37K +187 +37%
SA
5469
SRH Advisors
Kansas
$145K +$33.6K +170 +35%
KFP
5470
Keener Financial Planning
Texas
$142K
STB
5471
S&T Bank
Pennsylvania
$142K +$40.6K +205 +46%
CAWM
5472
Capital A Wealth Management
Pennsylvania
$141K -$1.22M -6,148 -87%
SCA
5473
Stuart Chaussee & Associates
California
$141K +$44.5K +225 +54%
KWM
5474
Kiker Wealth Management
Georgia
$140K -$16.8K -85 -12%
SAS
5475
Spurstone Advisory Services
Connecticut
$139K +$125K +632 New

AMZN Hedge Fund Activity: Q2 2025 in Review

5,545 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,989 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,545 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,469 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.