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5,469 hedge funds and large institutions have $1.28T invested in Amazon in 2025 Q1 according to their latest regulatory filings, with 191 funds opening new positions, 2,689 increasing their positions, 2,214 reducing their positions, and 176 closing their positions.

New
Increased
Maintained
Reduced
Closed

21% more repeat investments, than reductions

Existing positions increased: 2,689 | Existing positions reduced: 2,214

9% more first-time investments, than exits

New positions opened: 191 | Existing positions closed: 176

0.41% less ownership

Funds ownership: 63.95%63.54% (-0.41%)

1% less funds holding

Funds holding: 5,5425,469 (-73)

11% less call options, than puts

Call options by funds: $27.3B | Put options by funds: $30.7B

11% less funds holding in top 10

Funds holding in top 10: 2,1921,944 (-248)

14% less capital invested

Capital invested by funds: $1.49T → $1.28T (-$212B)

Holders
5,469
Holders Change
-73
Holders Change %
-1.32%
% of All Funds
73.32%
Holding in Top 10
1,944
Holding in Top 10 Change
-248
Holding in Top 10 Change %
-11.31%
% of All Funds
26.06%
New
191
Increased
2,689
Reduced
2,214
Closed
176
Calls
$27.3B
Puts
$30.7B
Net Calls
-$3.35B
Net Calls Change
+$2.51B
Name Holding Trade Value Shares
Change
Change in
Stake
SFMG
5351
Sage Financial Management Group
Virginia
$214K
APW
5352
Axim Planning & Wealth
Ohio
$211K -$39.3K -181 -14%
WFS
5353
Walker Financial Services
Kentucky
$211K -$6.08K -28 -2%
LIWM
5354
Long Island Wealth Management
New York
$211K +$21.7K +100 +10%
GRR
5355
Golden Reserve Retirement
Ohio
$211K +$240K +1,108 New
AWF
5356
Alpha Wealth Funds
Utah
$210K +$5.42K +25 +2%
CWM
5357
Certus Wealth Management
California
$209K
IIM
5358
Illumine Investment Management
Washington
$209K
KMC
5359
Kirr Marbach & Co
Indiana
$209K
SA
5360
Sunesis Advisors
Kansas
$209K
MTC
5361
Matrix Trust Company
Colorado
$209K +$66.4K +306 +39%
OWM
5362
Orca Wealth Management
Florida
$209K +$238K +1,098 New
AAS
5363
AdviceOne Advisory Services
Connecticut
$208K +$15.4K +71 +7%
CL
5364
COWA LLC
Oklahoma
$208K -$69.4K -320 -23%
TWM
5365
Tumwater Wealth Management
Idaho
$207K +$21.9K +101 +10%
BSWM
5366
Boston Standard Wealth Management
Massachusetts
$206K -$41.7K -192 -15%
RW
5367
Ridgeline Wealth
Arizona
$206K
LIM
5368
Loudon Investment Management
New Hampshire
$205K +$21.7K +100 +10%
FF
5369
Friedenthal Financial
New Jersey
$205K -$43.8K -202 -16%
GWA
5370
Gutierrez Wealth Advisory
Arkansas
$205K -$7.81K -36 -3%
1CM
5371
1492 Capital Management
Wisconsin
$204K -$9.98K -46 -4%
AFO
5372
Allie Family Office
Florida
$204K
HCM
5373
Hudson Capital Management
New Jersey
$203K +$232K +1,067 New
WA
5374
Waterford Advisors
New York
$203K -$15.6K -72 -6%
PAM
5375
Prodigy Asset Management
Nebraska
$202K +$230K +1,061 New

AMZN Hedge Fund Activity: Q1 2025 in Review

5,469 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q1 2025, worth a combined $1.28T — down 14% from $1.49T a quarter earlier.

Buyers outnumbered sellers: 191 funds opened new AMZN positions and 176 closed out — a net gain of 15 holders — while 2,689 added to existing stakes and 2,214 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $3.76B. The largest seller was UBS AM, cutting an estimated $12.4B.

  • 5,469 institutional investors held Amazon (AMZN) as of Q1 2025, down from 5,542 in Q4 2024.
  • Funds reported $1.28T of Amazon stock for Q1 2025, down 14% quarter-over-quarter.
  • 191 funds opened new Amazon positions in Q1 2025 and 176 closed out, a net change of +15 holders.
  • The largest Amazon buyer in Q1 2025 was JP Morgan Chase, an estimated $3.76B added.
  • The largest Amazon seller in Q1 2025 was UBS AM, an estimated $12.4B sold.

Based on aggregated 13F filings for Q1 2025.