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5,547 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,991 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,991

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4715,547 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,547
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73.01%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.98%
New
268
Increased
2,879
Reduced
1,991
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
FA
5326
Freestate Advisors
Kansas
$279K
FFM
5327
Flagstone Financial Management
Nebraska
$278K +$14.6K +74 +6%
KWM
5328
Kaydan Wealth Management
Michigan
$278K +$5.34K +27 +2%
BWM
5329
BCO Wealth Management
New Mexico
$278K +$250K +1,265 New
APW
5330
Axim Planning & Wealth
Ohio
$278K +$30.5K +154 +14%
NHFG
5331
New Harbor Financial Group
Massachusetts
$276K -$19.8K -100 -7%
TC
5332
Tacita Capital
Ontario, Canada
$276K +$181K +915 +267%
SFP
5333
Strategic Financial Partners
Oregon
$275K
TB
5334
Terril Brothers
Missouri
$274K +$247K +1,250 New
SWM
5335
SpringVest Wealth Management
Texas
$273K -$13.5K -68 -5%
VCS
5336
Vaughan & Co Securities
New Jersey
$273K -$4.16K -21 -2%
CL
5337
COWA LLC
Oklahoma
$273K -$41.4K -209 -19%
OWA
5338
Oak Wealth Advisors
Illinois
$272K -$5.94K -30 -2%
SEM
5339
Strategic Equity Management
Arizona
$272K
OBGC
5340
O'Brien Greene & Co
Pennsylvania
$271K
BFP
5341
Beacon Financial Planning
Massachusetts
$270K
SLT
5342
St Louis Trust
Missouri
$269K
LAMC
5343
Longview Asset Management (California)
California
$268K -$1.19K -6 -0.5%
MAG
5344
Mokosak Advisory Group
Iowa
$268K
BWA
5345
BCU Wealth Advisors
Illinois
$267K
CCM
5346
Ciovacco Capital Management
Georgia
$267K +$241K +1,216 New
RB
5347
Richmond Brothers
Michigan
$267K +$241K +1,216 New
MAG
5348
Members Advisory Group
New York
$266K +$396 +2 +0.2%
BBL
5349
Beck Bode LLC
Massachusetts
$265K
IAG
5350
Ipsen Advisor Group
Arkansas
$265K +$239K +1,207 New

AMZN Hedge Fund Activity: Q2 2025 in Review

5,547 of the 7,598 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,991 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,547 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,471 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.