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5,469 hedge funds and large institutions have $1.28T invested in Amazon in 2025 Q1 according to their latest regulatory filings, with 191 funds opening new positions, 2,689 increasing their positions, 2,214 reducing their positions, and 176 closing their positions.

New
Increased
Maintained
Reduced
Closed

21% more repeat investments, than reductions

Existing positions increased: 2,689 | Existing positions reduced: 2,214

9% more first-time investments, than exits

New positions opened: 191 | Existing positions closed: 176

0.41% less ownership

Funds ownership: 63.95%63.54% (-0.41%)

1% less funds holding

Funds holding: 5,5425,469 (-73)

11% less call options, than puts

Call options by funds: $27.3B | Put options by funds: $30.7B

11% less funds holding in top 10

Funds holding in top 10: 2,1921,944 (-248)

14% less capital invested

Capital invested by funds: $1.49T → $1.28T (-$212B)

Holders
5,469
Holders Change
-73
Holders Change %
-1.32%
% of All Funds
73.32%
Holding in Top 10
1,944
Holding in Top 10 Change
-248
Holding in Top 10 Change %
-11.31%
% of All Funds
26.06%
New
191
Increased
2,689
Reduced
2,214
Closed
176
Calls
$27.3B
Puts
$30.7B
Net Calls
-$3.35B
Net Calls Change
+$2.51B
Name Holding Trade Value Shares
Change
Change in
Stake
FFM
5326
Flagstone Financial Management
Nebraska
$227K +$19.3K +89 +8%
BFA
5327
Brown Financial Advisory
Alabama
$227K +$259K +1,193 New
ASW
5328
Astoria Strategic Wealth
Texas
$227K
OA
5329
Oceanside Advisors
South Carolina
$226K
AFA
5330
Alpha Financial Advisors
North Carolina
$225K +$1.74K +8 +0.7%
JE
5331
JMAC Enterprises
Pennsylvania
$225K -$2.87M -13,220 -92%
I
5332
IMPACTfolio
Colorado
$225K
MW
5333
Marks Wealth
Maryland
$225K
LWM
5334
Latko Wealth Management
Illinois
$224K -$125K -577 -33%
AA
5335
ArborFi Advisors
Michigan
$223K -$2.6K -12 -1%
PM
5336
Pembroke Management
Quebec, Canada
$222K +$36.2K +167 +17%
CWL
5337
Causey Wealth LLC
Colorado
$222K -$17.4K -80 -6%
PCM
5338
Peirce Capital Management
Texas
$222K
FF
5339
Farrow Financial
Vermont
$221K +$28.6K +132 +13%
FWMM
5340
Foundation Wealth Management (Missouri)
Missouri
$221K -$21.7K -100 -8%
BCM
5341
Brookmont Capital Management
Texas
$221K -$44.5K -205 -15%
CPC
5342
CFC Planning Company
Indiana
$220K -$491K -2,262 -66%
MHFA
5343
Mission Hills Financial Advisory
California
$220K -$19.1K -88 -7%
BDL
5344
Bey-Douglas LLC
Georgia
$219K +$9.11K +42 +4%
AIM
5345
Athena Investment Management
California
$217K
EIA
5346
Eldridge Investment Advisors
New Hampshire
$215K -$74.9K -345 -23%
UI
5347
Unconventional Investor
New Hampshire
$215K -$6.29K -29 -3%
CCM
5348
Cutler Capital Management
Massachusetts
$214K +$74.9K +345 +44%
PWP
5349
Parkwoods Wealth Partners
New York
$214K +$244K +1,125 New
HKAM
5350
Horizon Kinetics Asset Management
New York
$214K +$217 +1 +0.1%

AMZN Hedge Fund Activity: Q1 2025 in Review

5,469 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q1 2025, worth a combined $1.28T — down 14% from $1.49T a quarter earlier.

Buyers outnumbered sellers: 191 funds opened new AMZN positions and 176 closed out — a net gain of 15 holders — while 2,689 added to existing stakes and 2,214 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $3.76B. The largest seller was UBS AM, cutting an estimated $12.4B.

  • 5,469 institutional investors held Amazon (AMZN) as of Q1 2025, down from 5,542 in Q4 2024.
  • Funds reported $1.28T of Amazon stock for Q1 2025, down 14% quarter-over-quarter.
  • 191 funds opened new Amazon positions in Q1 2025 and 176 closed out, a net change of +15 holders.
  • The largest Amazon buyer in Q1 2025 was JP Morgan Chase, an estimated $3.76B added.
  • The largest Amazon seller in Q1 2025 was UBS AM, an estimated $12.4B sold.

Based on aggregated 13F filings for Q1 2025.