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5,547 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,991 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,991

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4715,547 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,547
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73.01%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.98%
New
268
Increased
2,879
Reduced
1,991
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
MWM
5251
Magnolia Wealth Management
Alabama
$324K
CC
5252
Capstone Capital
Nevada
$324K -$39K -197 -12%
JE
5253
JMAC Enterprises
Pennsylvania
$322K +$56.4K +285 +24%
AAS
5254
AdviceOne Advisory Services
Connecticut
$321K +$73K +369 +34%
HWM
5255
Horizons Wealth Management
North Carolina
$321K -$3.96K -20 -1%
PIA
5256
Pollock Investment Advisors
Michigan
$320K -$396 -2 -0.1%
EPP
5257
ETF Portfolio Partners
Kansas
$320K
ACM
5258
Armbruster Capital Management
New York
$320K +$6.13K +31 +2%
TWG
5259
The Wealth Group
Minnesota
$320K -$9.3K -47 -3%
FC
5260
Farringdon Capital
United Kingdom
$319K -$309K -1,560 -52%
NIA
5261
NBZ Investment Advisors
Tennessee
$319K +$30.7K +155 +12%
AIM
5262
Archer Investment Management
Texas
$319K +$26.7K +135 +10%
MAM
5263
Mullooly Asset Management
New Jersey
$318K +$10.1K +51 +4%
DO
5264
denkapparat Operations
Germany
$318K +$287K +1,450 New
SFG
5265
Socha Financial Group
New York
$318K
HFO
5266
Heritage Family Offices
Arizona
$317K
TWP
5267
Total Wealth Planning
Ohio
$317K -$11.9K -60 -4%
VDBMI
5268
Van Den Berg Management I
Texas
$316K +$285K +1,442 New
FWP
5269
Family Wealth Partners
North Carolina
$316K -$138K -698 -33%
FLFS
5270
Family Legacy Financial Solutions
North Carolina
$316K +$285K +1,439 New
VWA
5271
Valued Wealth Advisors
Utah
$314K -$11.5K -58 -4%
RA
5272
Rodgers & Associates
Pennsylvania
$314K -$51.5K -260 -15%
GFA
5273
Gladwyn Financial Advisors
Virginia
$314K +$283K +1,430 New
AA
5274
Alpha Advisors
Virginia
$314K -$3.76K -19 -1%
AA
5275
Aufman Associates
Pennsylvania
$313K -$2.57K -13 -0.9%

AMZN Hedge Fund Activity: Q2 2025 in Review

5,547 of the 7,598 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,991 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,547 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,471 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.