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5,469 hedge funds and large institutions have $1.28T invested in Amazon in 2025 Q1 according to their latest regulatory filings, with 191 funds opening new positions, 2,689 increasing their positions, 2,214 reducing their positions, and 176 closing their positions.

New
Increased
Maintained
Reduced
Closed

21% more repeat investments, than reductions

Existing positions increased: 2,689 | Existing positions reduced: 2,214

9% more first-time investments, than exits

New positions opened: 191 | Existing positions closed: 176

0.41% less ownership

Funds ownership: 63.95%63.54% (-0.41%)

1% less funds holding

Funds holding: 5,5425,469 (-73)

11% less call options, than puts

Call options by funds: $27.3B | Put options by funds: $30.7B

11% less funds holding in top 10

Funds holding in top 10: 2,1921,944 (-248)

14% less capital invested

Capital invested by funds: $1.49T → $1.28T (-$212B)

Holders
5,469
Holders Change
-73
Holders Change %
-1.32%
% of All Funds
73.32%
Holding in Top 10
1,944
Holding in Top 10 Change
-248
Holding in Top 10 Change %
-11.31%
% of All Funds
26.06%
New
191
Increased
2,689
Reduced
2,214
Closed
176
Calls
$27.3B
Puts
$30.7B
Net Calls
-$3.35B
Net Calls Change
+$2.51B
Name Holding Trade Value Shares
Change
Change in
Stake
Franklin Resources
26
Franklin Resources
California
$8.66B -$364M -1,677,763 -4%
Barclays
27
Barclays
United Kingdom
$7.66B +$1B +4,626,820 +13%
UBS Group
28
UBS Group
Switzerland
$7.15B +$25M +115,163 +0.3%
Ameriprise
29
Ameriprise
Minnesota
$7.1B -$677M -3,118,423 -8%
Baillie Gifford & Co
30
Baillie Gifford & Co
United Kingdom
$6.63B -$265M -1,220,727 -3%
Janus Henderson Group
31
Janus Henderson Group
United Kingdom
$6.58B +$322M +1,483,058 +5%
Fisher Asset Management
32
Fisher Asset Management
Washington
$6.2B -$2.73B -12,580,834 -28%
Massachusetts Financial Services
33
Massachusetts Financial Services
Massachusetts
$5.81B -$148M -682,378 -2%
Wells Fargo
34
Wells Fargo
California
$5.72B +$54.8M +252,416 +0.8%
Dimensional Fund Advisors
35
Dimensional Fund Advisors
Texas
$5.69B +$229M +1,053,420 +4%
Deutsche Bank
36
Deutsche Bank
Germany
$5.67B +$748M +3,446,867 +13%
American Century Companies
37
American Century Companies
Missouri
$5.24B -$49.5M -228,314 -0.8%
Swiss National Bank
38
Swiss National Bank
Switzerland
$5.08B +$1.32M +6,100 +0%
Sumitomo Mitsui Trust Group
39
Sumitomo Mitsui Trust Group
Japan
$4.86B +$85M +391,572 +2%
HSBC Holdings
40
HSBC Holdings
United Kingdom
$4.83B +$62.2M +286,569 +1%
Bank of Montreal
41
Bank of Montreal
Ontario, Canada
$3.93B -$513M -2,365,311 -10%
Raymond James Financial
42
Raymond James Financial
Florida
$3.83B -$52.8M -243,545 -1%
Principal Financial Group
43
Principal Financial Group
Iowa
$3.74B -$40.3M -185,841 -0.9%
Loomis, Sayles & Company
44
Loomis, Sayles & Company
Massachusetts
$3.72B -$206M -949,266 -5%
Citigroup
45
Citigroup
New York
$3.7B +$1.66B +7,632,763 +65%
ClearBridge Investments
46
ClearBridge Investments
New York
$3.52B -$71.8M -330,696 -2%
Manulife (Manufacturers Life Insurance)
47
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$3.42B -$220M -1,012,535 -5%
National Pension Service
48
National Pension Service
South Korea
$3.42B +$190M +875,991 +5%
Mitsubishi UFJ Asset Management
49
Mitsubishi UFJ Asset Management
Japan
$3.4B +$435M +2,004,112 +13%
Polen Capital Management
50
Polen Capital Management
Florida
$3.38B -$390M -1,799,217 -9%

AMZN Hedge Fund Activity: Q1 2025 in Review

5,469 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q1 2025, worth a combined $1.28T — down 14% from $1.49T a quarter earlier.

Buyers outnumbered sellers: 191 funds opened new AMZN positions and 176 closed out — a net gain of 15 holders — while 2,689 added to existing stakes and 2,214 trimmed.

The largest buyer was JP Morgan Chase, adding an estimated $3.76B. The largest seller was UBS AM, cutting an estimated $12.4B.

  • 5,469 institutional investors held Amazon (AMZN) as of Q1 2025, down from 5,542 in Q4 2024.
  • Funds reported $1.28T of Amazon stock for Q1 2025, down 14% quarter-over-quarter.
  • 191 funds opened new Amazon positions in Q1 2025 and 176 closed out, a net change of +15 holders.
  • The largest Amazon buyer in Q1 2025 was JP Morgan Chase, an estimated $3.76B added.
  • The largest Amazon seller in Q1 2025 was UBS AM, an estimated $12.4B sold.

Based on aggregated 13F filings for Q1 2025.