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5,547 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,991 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,991

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4715,547 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,547
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73.01%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.98%
New
268
Increased
2,879
Reduced
1,991
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
PPWM
4951
PFG Private Wealth Management
Florida
$538K +$4.95K +25 +1%
WWWM
4952
White Wing Wealth Management
Texas
$538K +$32.7K +165 +7%
PFC
4953
Phocas Financial Corp
California
$538K
FL
4954
FreeGulliver LLC
Louisiana
$537K -$148K -746 -23%
DAS
4955
DMKC Advisory Services
Iowa
$536K +$185K +934 +64%
VFP
4956
Verus Financial Partners
Virginia
$536K +$102K +513 +27%
CEI
4957
Clark Estates Inc
New York
$535K
CFO
4958
Capitol Family Office
Oregon
$532K +$4.16K +21 +0.9%
MFA
4959
Millington Financial Advisors
Illinois
$532K +$76K +384 +20%
PCMC
4960
Paragon Capital Management (Colorado)
Colorado
$532K
RCM
4961
Requisite Capital Management
Texas
$531K +$62.1K +314 +15%
GWA
4962
Genesis Wealth Advisors
Massachusetts
$530K +$50.9K +257 +12%
DFA
4963
DHK Financial Advisors
New Hampshire
$530K -$5.94K -30 -1%
SFP
4964
Sterling Financial Planning
New Jersey
$528K +$20K +101 +4%
NCG
4965
Newport Capital Group
New Jersey
$528K -$10.3K -52 -2%
LODC
4966
Lanham O'Dell & Company
West Virginia
$527K +$15.8K +80 +3%
WIC
4967
Whitegate Investment Counselors
New Hampshire
$527K -$989 -5 -0.2%
WIM
4968
Waycross Investment Management
Washington
$526K +$78.8K +398 +20%
GWM
4969
Gitterman Wealth Management
New Jersey
$525K -$38.2K -193 -7%
WMWM
4970
Wilkins Miller Wealth Management
Alabama
$523K -$87.7K -443 -16%
SW
4971
Schulz Wealth
Texas
$522K
CFO
4972
Custos Family Office
Texas
$522K +$144K +729 +44%
BF
4973
Blankinship & Foster
California
$520K +$59.4K +300 +14%
GF
4974
GGM Financials
Ohio
$520K
SMAM
4975
Sugar Maple Asset Management
Wisconsin
$518K +$2.97K +15 +0.6%

AMZN Hedge Fund Activity: Q2 2025 in Review

5,547 of the 7,598 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,991 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,547 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,471 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.