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5,547 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,991 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,991

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4715,547 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,547
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73.01%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.98%
New
268
Increased
2,879
Reduced
1,991
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
HFS
4201
Heritage Financial Services
Massachusetts
$1.38M +$8.31K +42 +0.7%
PCM
4202
PAR Capital Management
Massachusetts
$1.38M +$732K +3,700 +142%
ICMM
4203
Integrated Capital Management (Michigan)
Michigan
$1.38M -$36.2K -183 -3%
GSC
4204
G&S Capital
Colorado
$1.38M -$24.7K -125 -2%
BBPWM
4205
Blue Bell Private Wealth Management
Pennsylvania
$1.38M +$56.4K +285 +5%
KGC
4206
Kennon-Green & Company
Ohio
$1.38M +$16.2K +82 +1%
LSA
4207
Lansing Street Advisors
Pennsylvania
$1.38M +$407K +2,055 +49%
TL
4208
Tradewinds LLC
North Carolina
$1.38M -$10.1M -51,168 -89%
MWA
4209
Merkkuri Wealth Advisors
New York
$1.38M -$204K -1,030 -14%
WFPG
4210
Waller Financial Planning Group
Ohio
$1.37M -$68.9K -348 -5%
RLIM
4211
Red Lighthouse Investment Management
New York
$1.37M +$8.11K +41 +0.7%
RSWA
4212
Robinson Smith Wealth Advisors
Maine
$1.37M +$51.1K +258 +4%
MWM
4213
Mascoma Wealth Management
New Hampshire
$1.37M -$37.6K -190 -3%
BA
4214
BIP Alliance
Georgia
$1.37M +$28.7K +145 +2%
CWM
4215
Collaborative Wealth Management
Florida
$1.36M -$3.96K -20 -0.3%
CWM
4216
Compass Wealth Management
Connecticut
$1.36M +$38.8K +196 +3%
LWM
4217
Lionshead Wealth Management
New York
$1.36M +$16.8K +85 +1%
VCAM
4218
Van Cleef Asset Management
Ohio
$1.36M -$21.6K -109 -2%
CAP
4219
Columbia Advisory Partners
Washington
$1.36M -$2.77K -14 -0.2%
DFP
4220
Defined Financial Planning
California
$1.36M -$101K -508 -8%
EW
4221
Element Wealth
Mississippi
$1.36M +$297K +1,502 +32%
RFG
4222
REAP Financial Group
Texas
$1.35M +$131K +664 +12%
CCA
4223
Coign Capital Advisors
Utah
$1.35M +$792 +4 +0.1%
EA
4224
Echo45 Advisors
California
$1.35M -$45.9K -232 -4%
HW
4225
HORAN Wealth
Ohio
$1.35M +$1.22M +6,150 New

AMZN Hedge Fund Activity: Q2 2025 in Review

5,547 of the 7,598 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,991 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,547 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,471 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.