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5,547 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,991 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,991

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4715,547 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,547
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73.01%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.98%
New
268
Increased
2,879
Reduced
1,991
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
AAM
3926
Auxier Asset Management
Oregon
$1.88M -$1.98K -10 -0.1%
AW
3927
Avion Wealth
Texas
$1.88M +$246K +1,243 +17%
OA
3928
Oxbow Advisors
Texas
$1.88M +$6.53K +33 +0.4%
MLIC
3929
Mandatum Life Insurance Company
Finland
$1.88M +$104K +525 +7%
FLP
3930
Financial Life Planners
Arizona
$1.88M +$3.36K +17 +0.2%
OA
3931
Operose Advisors
Wisconsin
$1.87M -$9.5K -48 -0.6%
MWM
3932
Mascagni Wealth Management
Mississippi
$1.87M +$17.6K +89 +1%
SMG
3933
Smart Money Group
Texas
$1.87M +$152K +766 +10%
FFO
3934
Fortitude Family Office
Arizona
$1.87M -$140K -707 -8%
LSWP
3935
Liberty Square Wealth Partners
Pennsylvania
$1.86M -$131K -664 -7%
KOCAA
3936
Knights of Columbus Asset Advisors
Connecticut
$1.86M -$235K -1,188 -12%
PW
3937
Potentia Wealth
California
$1.86M -$14.6K -74 -0.9%
VST
3938
Van Strum & Towne
California
$1.86M +$37.4K +189 +2%
SWAG
3939
Spectrum Wealth Advisory Group
California
$1.86M +$49.1K +248 +3%
WAM
3940
Walker Asset Management
Missouri
$1.85M +$3.56K +18 +0.2%
MAM
3941
MMA Asset Management
Pennsylvania
$1.85M +$197K +994 +13%
FAN
3942
Financial Advisors Network
California
$1.85M +$93.4K +472 +6%
IWP
3943
Invenio Wealth Partners
Florida
$1.84M +$1.98K +10 +0.1%
TWM
3944
TriaGen Wealth Management
California
$1.84M +$99.7K +504 +6%
RWP
3945
Ridgecrest Wealth Partners
California
$1.84M +$8.9K +45 +0.5%
SCA
3946
Sulzberger Capital Advisors
Florida
$1.84M -$174K -880 -10%
MAMG
3947
Milestone Asset Management Group
Connecticut
$1.84M +$989 +5 +0.1%
TWM
3948
Tripletail Wealth Management
Florida
$1.84M +$1.64M +8,278 New
SIM
3949
SSI Investment Management
California
$1.83M -$992K -5,012 -37%
SAM
3950
Sherman Asset Management
California
$1.83M

AMZN Hedge Fund Activity: Q2 2025 in Review

5,547 of the 7,598 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,991 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,547 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,471 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.