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Amazon

5,547 hedge funds and large institutions have $1.5T invested in Amazon in 2025 Q2 according to their latest regulatory filings, with 268 funds opening new positions, 2,879 increasing their positions, 1,991 reducing their positions, and 115 closing their positions.

New
Increased
Maintained
Reduced
Closed

133% more first-time investments, than exits

New positions opened: 268 | Existing positions closed: 115

45% more repeat investments, than reductions

Existing positions increased: 2,879 | Existing positions reduced: 1,991

17% more capital invested

Capital invested by funds: $1.28T → $1.5T (+$222B)

5% more funds holding in top 10

Funds holding in top 10: 1,9442,050 (+106)

1% more funds holding

Funds holding: 5,4715,547 (+76)

0.97% more ownership

Funds ownership: 63.54%64.51% (+0.97%)

9% less call options, than puts

Call options by funds: $33.1B | Put options by funds: $36.3B

Holders
5,547
Holders Change
+76
Holders Change %
+1.39%
% of All Funds
73%
Holding in Top 10
2,050
Holding in Top 10 Change
+106
Holding in Top 10 Change %
+5.45%
% of All Funds
26.98%
New
268
Increased
2,879
Reduced
1,991
Closed
115
Calls
$33.1B
Puts
$36.3B
Net Calls
-$3.21B
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
HBT
2626
Heartland Bank & Trust
Illinois
$6.01M -$104K -526 -2%
SP
2627
Sequent Planning
Nebraska
$6M +$53.6K +271 +1%
OBWG
2628
Onyx Bridge Wealth Group
New York
$5.99M -$137K -692 -2%
VCWA
2629
Vanguard Capital Wealth Advisors
Colorado
$5.99M -$830K -4,195 -13%
HI
2630
Harrington Investments
California
$5.98M -$42.5K -215 -0.8%
LCM
2631
Landscape Capital Management
New Jersey
$5.97M +$660K +3,335 +14%
FA
2632
Fountainhead AM
New Jersey
$5.97M +$325K +1,640 +6%
WA1
2633
Wimmer Associates 1
California
$5.97M -$17.8K -90 -0.3%
EL
2634
EWA LLC
Pennsylvania
$5.97M -$245K -1,238 -4%
WAAG
2635
Wealth Alliance Advisory Group
Kansas
$5.97M +$497K +2,512 +10%
YWM
2636
Yukon Wealth Management
Kansas
$5.96M +$33.6K +170 +0.6%
BLAM
2637
Bourne Lent Asset Management
New York
$5.96M +$79.2K +400 +1%
EFH
2638
Eaton Financial Holdings
Florida
$5.96M +$1.06M +5,332 +24%
BMC
2639
Beaton Management Company
Massachusetts
$5.96M +$19.8K +100 +0.4%
OW
2640
Olistico Wealth
Oklahoma
$5.95M +$90.2K +456 +2%
HFS
2641
Howard Financial Services
Texas
$5.95M -$402K -2,029 -7%
FWA
2642
FSM Wealth Advisors
Ohio
$5.94M +$1.29M +6,544 +33%
FBT
2643
First Bank & Trust
South Dakota
$5.94M -$74.6K -377 -1%
JWM
2644
JPL Wealth Management
Colorado
$5.94M +$34.6K +175 +0.7%
VCM
2645
Versant Capital Management
Arizona
$5.93M +$1.27M +6,425 +31%
IWS
2646
Insight Wealth Strategies
California
$5.93M -$24.1K -122 -0.5%
WA
2647
Wilmar Advisors
Florida
$5.92M
ACM
2648
AUA Capital Management
Pennsylvania
$5.92M
NED
2649
Nancy E. Dempze
$5.91M +$110K +556 +2%
CA
2650
Crewe Advisors
Utah
$5.91M +$5.33M +26,925 New

AMZN Hedge Fund Activity: Q2 2025 in Review

5,547 of the 7,599 institutional investors tracked by Wall St. Rank reported a position in Amazon (AMZN) for Q2 2025, worth a combined $1.5T — up 17% from $1.28T a quarter earlier.

Buyers outnumbered sellers: 268 funds opened new AMZN positions and 115 closed out — a net gain of 153 holders — while 2,879 added to existing stakes and 1,991 trimmed.

The largest buyer was UBS AM, adding an estimated $13.7B. The largest seller was T. Rowe Price Associates, cutting an estimated $3.42B.

  • 5,547 institutional investors held Amazon (AMZN) as of Q2 2025, up from 5,471 in Q1 2025.
  • Funds reported $1.5T of Amazon stock for Q2 2025, up 17% quarter-over-quarter.
  • 268 funds opened new Amazon positions in Q2 2025 and 115 closed out, a net change of +153 holders.
  • The largest Amazon buyer in Q2 2025 was UBS AM, an estimated $13.7B added.
  • The largest Amazon seller in Q2 2025 was T. Rowe Price Associates, an estimated $3.42B sold.

Based on aggregated 13F filings for Q2 2025.