231.63 USD
-5.22
2.20%
Updated Jan 13, 11:44 AM EST
1 day
-2.20%
5 days
-4.67%
1 month
-6.65%
3 months
0.14%
6 months
-1.18%
Year to date
-5.01%
1 year
26.14%
5 years
192.31%
10 years
740.46%
 

About: Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Employees: 164,000

0
Funds holding %
of 6,814 funds
0
Analysts bullish %
of 10 analysts

Fund manager confidence

Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)

24% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 135

15% more call options, than puts

Call options by funds: $65B | Put options by funds: $56.6B

6% more capital invested

Capital invested by funds: $2.08T [Q2] → $2.21T (+$133B) [Q3]

0% less funds holding in top 10

Funds holding in top 10: 2,964 [Q2] → 2,958 (-6) [Q3]

1% less funds holding

Funds holding: 5,015 [Q2] → 4,977 (-38) [Q3]

1.98% less ownership

Funds ownership: 63.54% [Q2] → 61.56% (-1.98%) [Q3]

25% less repeat investments, than reductions

Existing positions increased: 1,938 | Existing positions reduced: 2,573

Research analyst outlook

10 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$184
21%
downside
Avg. target
$242
5%
upside
High target
$325
40%
upside

10 analyst ratings

positive
60%
neutral
10%
negative
30%
MoffettNathanson
Craig Moffett
50% 1-year accuracy
1 / 2 met price target
19%downside
$188
Sell
Downgraded
7 Jan 2025
Bernstein
Toni Sacconaghi
30% 1-year accuracy
3 / 10 met price target
12%upside
$260
Outperform
Maintained
3 Jan 2025
B of A Securities
Wamsi Mohan
78% 1-year accuracy
60 / 77 met price target
11%upside
$256
Buy
Maintained
3 Jan 2025
Wedbush
Daniel Ives
73% 1-year accuracy
99 / 135 met price target
40%upside
$325
Outperform
Maintained
26 Dec 2024
Morgan Stanley
Erik Woodring
48% 1-year accuracy
13 / 27 met price target
18%upside
$273
Overweight
Reiterated
13 Dec 2024

Financial journalist opinion

Based on 283 articles about AAPL published over the past 30 days

Negative
FXEmpire
3 hours ago
PLTR, AAPL and NVDA Forecast – US Major Tech Stocks Down in Premarket Trading
The big stocks in the tech sector of the United States are all on the back foot in premarket trading, as fears of interest rates rising even further, and the restrictions on Nvidia exporting AI chips to certain countries will continue to cause problems.
PLTR, AAPL and NVDA Forecast – US Major Tech Stocks Down in Premarket Trading
Negative
Barrons
3 hours ago
Apple Stock Slips. Here's How Much iPhone Sales Dropped Last Year.
The company's smartphone sales fell in 2024 amid a muted response to its artificial-intelligence features, according to Counterpoint Research.
Apple Stock Slips. Here's How Much iPhone Sales Dropped Last Year.
Negative
Investopedia
4 hours ago
Apple iPhone Sales Fall 5% in Q4 as Global Market Share Slips
Apple's (AAPL) global smartphone market share slipped one percentage point to 18% last year as fourth-quarter iPhone sales dropped 5%, according to Counterpoint Research.
Apple iPhone Sales Fall 5% in Q4 as Global Market Share Slips
Negative
Reuters
4 hours ago
Apple fights $1.8 billion App Store lawsuit in first of UK class actions against tech giants
Apple has abused its dominant position by charging app developers an unfair 30% commission through its App Store, costing British consumers up to 1.5 billion pounds ($1.8 billion), a London tribunal heard on Monday.
Apple fights $1.8 billion App Store lawsuit in first of UK class actions against tech giants
Negative
PYMNTS
5 hours ago
iPhone's AI Limits in China Fuel 5% Sales Dip
Apple's iPhone sales reportedly dropped 5% late last year amid stronger competition from Chinese rivals. Much of this decline can be attributed to the lack of Apple's artificial intelligence (AI) features on phones sold in China, the company's biggest market beyond the U.S., Bloomberg News reported Monday (Jan. 13).
iPhone's AI Limits in China Fuel 5% Sales Dip
Neutral
The Motley Fool
5 hours ago
Every Stock Warren Buffett Has Said He'd Own Practically Forever
Warren Buffett once famously stated that his "favorite holding period was forever." However, even a cursory examination of Berkshire Hathaway's (BRK.A -2.20%) (BRK.B -2.03%) portfolio changes through the years will show that Buffett doesn't hold most stocks as long as he said he prefers.
Every Stock Warren Buffett Has Said He'd Own Practically Forever
Negative
The Guardian
6 hours ago
Apple to face court over claims it overcharged UK users on App Store
Class action alleges company is abusing its dominant position in the app market and 30% fee breaches laws
Apple to face court over claims it overcharged UK users on App Store
Negative
TechXplore
7 hours ago
Billion-pound lawsuit against Apple over App Store opens in UK
Did US tech giant Apple abuse the dominant position of its app store in the UK? A trial opening Monday in which plaintiffs want more than one billion pounds is set to answer that question.
Billion-pound lawsuit against Apple over App Store opens in UK
Negative
Proactive Investors
8 hours ago
Apple faces £1.5bn UK 'class action' over App Store charges
Apple Inc (NASDAQ:AAPL, ETR:APC) is set to face its first UK class action competition trial on Monday, accused of charging “excessive and unfair” fees on its App Store. The £1.5bn claim, brought on behalf of millions of UK consumers, alleges Apple abused its market dominance by imposing commissions of up to 30% on in-app purchases.
Apple faces £1.5bn UK 'class action' over App Store charges
Positive
Proactive Investors
8 hours ago
Apple board urges investors to vote against diversity policy roll-back
Apple Inc (NASDAQ:AAPL, ETR:APC) board has urged shareholders to reject a proposal to end its diversity, equity, and inclusion (DEI) programmes, ahead of its annual general meeting on 25 February. The proposal, put forward by the National Center for Public Policy Research (NCPPR), claims DEI policies expose companies to legal and financial risks.
Apple board urges investors to vote against diversity policy roll-back
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