AppleAAPL
About: Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
Employees: 164,000
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
58% more first-time investments, than exits
New positions opened: 186 | Existing positions closed: 118
2.09% more ownership
Funds ownership: 61.11% [Q1] → 63.19% (+2.09%) [Q2]
2% more call options, than puts
Call options by funds: $34.5B | Put options by funds: $34B
1% less funds holding
Funds holding: 5,506 [Q1] → 5,437 (-69) [Q2]
6% less capital invested
Capital invested by funds: $2.03T [Q1] → $1.91T (-$120B) [Q2]
13% less funds holding in top 10
Funds holding in top 10: 3,116 [Q1] → 2,719 (-397) [Q2]
23% less repeat investments, than reductions
Existing positions increased: 2,150 | Existing positions reduced: 2,808
Research analyst outlook
16 Wall Street Analysts provided 1 year price targets over the past 3 months
16 analyst ratings
Goldman Sachs Michael Ng | 16%upside $266 | Buy Reiterated | 27 Aug 2025 |
B of A Securities Wamsi Mohan | 9%upside $250 | Buy Reiterated | 25 Aug 2025 |
Loop Capital Ananda Baruah | 2%downside $226 | Hold Maintained | 21 Aug 2025 |
Evercore ISI Group Amit Daryanani | 9%upside $250 | Outperform Maintained | 13 Aug 2025 |
Melius Research Ben Reitzes | 13%upside $260 | Buy Maintained | 8 Aug 2025 |
Financial journalist opinion
Based on 604 articles about AAPL published over the past 30 days









