Apple
AAPL
About: Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
Employees: 164,000
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
58% more first-time investments, than exits
New positions opened: 189 | Existing positions closed: 120
2.22% more ownership
Funds ownership: 61.09% [Q1] → 63.3% (+2.22%) [Q2]
6% more call options, than puts
Call options by funds: $41.8B | Put options by funds: $39.6B
1% less funds holding
Funds holding: 5,510 [Q1] → 5,465 (-45) [Q2]
5% less capital invested
Capital invested by funds: $2.03T [Q1] → $1.92T (-$111B) [Q2]
12% less funds holding in top 10
Funds holding in top 10: 3,116 [Q1] → 2,735 (-381) [Q2]
23% less repeat investments, than reductions
Existing positions increased: 2,160 | Existing positions reduced: 2,820
Research analyst outlook
18 Wall Street Analysts provided 1 year price targets over the past 3 months
18 analyst ratings
DA Davidson
Gil Luria
|
$250
|
Neutral
Downgraded
|
11 Sep 2025 |
Phillip Securities
Helena Wang
|
$200
|
Reduce
Downgraded
|
11 Sep 2025 |
Melius Research
Ben Reitzes
|
$290
|
Buy
Maintained
|
10 Sep 2025 |
B of A Securities
Wamsi Mohan
|
$270
|
Buy
Maintained
|
10 Sep 2025 |
Rosenblatt
Barton Crockett
|
$241
|
Neutral
Maintained
|
10 Sep 2025 |
Evercore ISI Group
Amit Daryanani
|
$260
|
Outperform
Maintained
|
10 Sep 2025 |
Wedbush
Daniel Ives
|
$270
|
Outperform
Reiterated
|
9 Sep 2025 |
Jefferies
Edison Lee
|
$206
|
Hold
Maintained
|
8 Sep 2025 |
MoffettNathanson
Craig Moffett
|
$225
|
Neutral
Upgraded
|
4 Sep 2025 |
Goldman Sachs
Michael Ng
|
$266
|
Buy
Reiterated
|
27 Aug 2025 |
Loop Capital
Ananda Baruah
|
$226
|
Hold
Maintained
|
21 Aug 2025 |
Wells Fargo
Aaron Rakers
|
$245
|
Overweight
Maintained
|
7 Aug 2025 |
Citigroup
Atif Malik
|
$245
|
Buy
Maintained
|
1 Aug 2025 |
JP Morgan
Samik Chatterjee
|
$255
|
Overweight
Maintained
|
1 Aug 2025 |
UBS
David Vogt
|
$220
|
Neutral
Maintained
|
1 Aug 2025 |
Raymond James
Srini Pajjuir
|
$240
|
Outperform
Reiterated
|
1 Aug 2025 |
Barclays
Tim Long
|
$180
|
Underweight
Maintained
|
1 Aug 2025 |
Morgan Stanley
Erik Woodring
|
$240
|
Overweight
Maintained
|
1 Aug 2025 |
Financial journalist opinion
Based on 483 articles about AAPL published over the past 30 days