236.70 USD
+2.63
1.12%
At close Updated Sep 15, 4:00 PM EDT
Pre-market
After hours
236.59
-0.11
0.05%
1 day
1.12%
5 days
-0.13%
1 month
2.21%
3 months
19.29%
6 months
10.61%
Year to date
-2.93%
1 year
9.42%
5 years
104.86%
10 years
714.24%
 

About: Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Employees: 164,000

0
Funds holding %
of 7,463 funds
0
Analysts bullish %
of 18 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

58% more first-time investments, than exits

New positions opened: 189 | Existing positions closed: 120

2.22% more ownership

Funds ownership: 61.09% [Q1] → 63.3% (+2.22%) [Q2]

6% more call options, than puts

Call options by funds: $41.8B | Put options by funds: $39.6B

1% less funds holding

Funds holding: 5,510 [Q1] → 5,465 (-45) [Q2]

5% less capital invested

Capital invested by funds: $2.03T [Q1] → $1.92T (-$111B) [Q2]

12% less funds holding in top 10

Funds holding in top 10: 3,116 [Q1] → 2,735 (-381) [Q2]

23% less repeat investments, than reductions

Existing positions increased: 2,160 | Existing positions reduced: 2,820

Research analyst outlook

18 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$180
24% downside
Avg. target
$240
2% upside
High target
$290
23% upside

18 analyst ratings

10  positive
56%
neutral
33%
negative
11%
DA Davidson
Gil Luria
$250
Neutral
Downgraded
11 Sep 2025
Phillip Securities
Helena Wang
$200
Reduce
Downgraded
11 Sep 2025
Melius Research
Ben Reitzes
$290
Buy
Maintained
10 Sep 2025
B of A Securities
Wamsi Mohan
$270
Buy
Maintained
10 Sep 2025
Rosenblatt
Barton Crockett
$241
Neutral
Maintained
10 Sep 2025

Financial journalist opinion

Based on 483 articles about AAPL published over the past 30 days

Neutral
The Motley Fool
1 hour ago
Should You Forget Sirius XM? This Stock Has Made Far More Millionaires.
Sirius XM (SIRI 0.69%) presents investors with a unique situation. On the one hand, it's the only satellite radio provider in the U.S., which gives it a monopoly position in the industry.
Should You Forget Sirius XM? This Stock Has Made Far More Millionaires.
Positive
The Motley Fool
3 hours ago
Why This Could Be a Big Year for the iPhone (and Apple Stock)
Apple (AAPL 1.06%) just refreshed its flagship product line, and the first read-through from preorder week is encouraging. Apple analyst Ming-Chi Kuo said on Monday that preorder trends for new iPhones indicate stronger initial demand for the iPhone 17 family versus last year, while also flagging uncertainty around the just-announced iPhone Air, Apple's ultra-thin model that replaces the Plus variant.
Why This Could Be a Big Year for the iPhone (and Apple Stock)
Neutral
CNBC Television
10 hours ago
So many people trade Mag 7 stocks rather than owning them, says Jim Cramer
'Mad Money' host Jim Cramer talks what is ahead for the Magnificent Seven.
So many people trade Mag 7 stocks rather than owning them, says Jim Cramer
Neutral
CNBC Television
10 hours ago
Apple CEO Tim Cook goes one-on-one with Jim Cramer
Apple CEO Tim Cook joins 'Mad Money' host Jim Cramer to talk its investment in American manufacturing, its partnership with corning, education investment and more.
Apple CEO Tim Cook goes one-on-one with Jim Cramer
Positive
CNBC Television
10 hours ago
Apple CEO Tim Cook: We couldn't be prouder of the relationship we've built with Corning
Apple CEO Tim Cook joins 'Mad Money' host Jim Cramer to talk its investment in American manufacturing, its partnership with corning, education investment and more.
Apple CEO Tim Cook: We couldn't be prouder of the relationship we've built with Corning
Positive
CNBC
11 hours ago
The Magnificent Seven's best days are not behind them, Jim Cramer says
CNBC's Jim Cramer on Monday told investors why he thinks the Magnificent Seven can keep seeing gains. "The Magnificent Seven are heroes, and I'm not going to tell you to sell heroes, unless something changes that makes them feel a lot less heroic.
The Magnificent Seven's best days are not behind them, Jim Cramer says
Positive
Business Insider
14 hours ago
Apple's iPhone 17 appears to be off to a strong start in China
Early signs suggest iPhone 17 preorders may be pacing ahead of the iPhone 16 in China. A popular Chinese retailer reported high early demand for the iPhone 17 series.
Apple's iPhone 17 appears to be off to a strong start in China
Neutral
Bloomberg Technology
14 hours ago
Apple Focuses on Design, Another AI Executive Leaves
The Apple executive in charge of Siri has left the company according to sources. The iPhone maker meanwhile has been focusing on its design roots as it touts the new iPhone 17 lineup.
Apple Focuses on Design, Another AI Executive Leaves
Neutral
The Street
16 hours ago
3 stocks to buy on the next market pullback
Here are the top picks to scoop up if stocks take a dip. Transcript: CAROLINE WOODS: OK, so it could be a bumpy ride to 6600.
3 stocks to buy on the next market pullback
Positive
Zacks Investment Research
16 hours ago
Apple's TV+ Business Gets a Boost With 22 Emmy Wins: What's Ahead?
Apple TV+ shines with a record 22 Emmy wins and strong subscriber growth, boosting AAPL's Services revenue momentum.
Apple's TV+ Business Gets a Boost With 22 Emmy Wins: What's Ahead?
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