230.28 USD
+0.97
0.42%
Updated Aug 27, 2:16 PM EDT
1 day
0.42%
5 days
1.77%
1 month
7.58%
3 months
15.02%
6 months
-2.96%
Year to date
-5.56%
1 year
0.99%
5 years
84.21%
10 years
715.73%
 

About: Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Employees: 164,000

0
Funds holding %
of 7,439 funds
0
Analysts bullish %
of 16 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

58% more first-time investments, than exits

New positions opened: 186 | Existing positions closed: 118

2.09% more ownership

Funds ownership: 61.11% [Q1] → 63.19% (+2.09%) [Q2]

2% more call options, than puts

Call options by funds: $34.5B | Put options by funds: $34B

1% less funds holding

Funds holding: 5,506 [Q1] → 5,437 (-69) [Q2]

6% less capital invested

Capital invested by funds: $2.03T [Q1] → $1.91T (-$120B) [Q2]

13% less funds holding in top 10

Funds holding in top 10: 3,116 [Q1] → 2,719 (-397) [Q2]

23% less repeat investments, than reductions

Existing positions increased: 2,150 | Existing positions reduced: 2,808

Research analyst outlook

16 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$180
22%
downside
Avg. target
$238
3%
upside
High target
$270
17%
upside

16 analyst ratings

11 positive
69%
neutral
25%
negative
6%
Goldman Sachs
Michael Ng
16%upside
$266
Buy
Reiterated
27 Aug 2025
B of A Securities
Wamsi Mohan
9%upside
$250
Buy
Reiterated
25 Aug 2025
Loop Capital
Ananda Baruah
2%downside
$226
Hold
Maintained
21 Aug 2025
Evercore ISI Group
Amit Daryanani
9%upside
$250
Outperform
Maintained
13 Aug 2025
Melius Research
Ben Reitzes
13%upside
$260
Buy
Maintained
8 Aug 2025

Financial journalist opinion

Based on 604 articles about AAPL published over the past 30 days

Positive
Schwab Network
2 hours ago
Bracing for "Financial Winter," AAPL Adding A.I. Momentum, CRWV Short & Long-Term Value
It's "financial winter" now through October, says Dale Smothers, something he believes will give investors reason to take risk off the table. He adds the case for pullbacks due to high short-term valuations, especially in A.I.
Bracing for "Financial Winter," AAPL Adding A.I. Momentum, CRWV Short & Long-Term Value
Neutral
CNBC Television
3 hours ago
Cramer's Stop Trading: Apple
CNBC's Jim Cramer breaks down why he's keeping an eye on shares of Apple.
Cramer's Stop Trading: Apple
Neutral
GlobeNewsWire
4 hours ago
Apple Music Taps TuneIn to Expand Global Access to Its Live Radio Stations
Beginning today, listeners around the world can stream all six commercial-free Apple Music live radio stations on TuneIn SAN FRANCISCO, Aug. 27, 2025 (GLOBE NEWSWIRE) -- TuneIn , the world's leader in live audio, today announced a new partnership with Apple to expand access to Apple Music's commercial-free live radio stations to listeners around the world. This marks the first time Apple's 24/7 global radio stations are available outside of its own native platform.
Apple Music Taps TuneIn to Expand Global Access to Its Live Radio Stations
Positive
Reuters
4 hours ago
Apple makes radio push amid tough music streaming competition, WSJ reports
Apple will distribute its curated radio stations on a global network of home speakers and connected cars, in a push to extend the reach of its music service, the Wall Street Journal reported on Wednesday.
Apple makes radio push amid tough music streaming competition, WSJ reports
Neutral
The Motley Fool
4 hours ago
My 3 Favorite Stocks to Buy Right Now
I'll admit it: There aren't a lot of stocks I'm interested in adding to my portfolio right now. Either they're too expensive, or their future's too cloudy, or they're clearly vulnerable.
My 3 Favorite Stocks to Buy Right Now
Neutral
GlobeNewsWire
5 hours ago
COLLEGE FOR CREATIVE STUDIES LAUNCHES APPLE FOUNDATION PROGRAM, FREE CODING COURSES FOR DETROITERS
The Apple Foundation Program at CCS will welcome its first cohort in October 2025, offering a free introductory app development course with access to laptops and additional devices. The Apple Foundation Program at CCS will welcome its first cohort in October 2025, offering a free introductory app development course with access to laptops and additional devices.
COLLEGE FOR CREATIVE STUDIES LAUNCHES APPLE FOUNDATION PROGRAM, FREE CODING COURSES FOR DETROITERS
Positive
WSJ
5 hours ago
Apple Makes Music Push in Radio After Losing Ground to Spotify
The deal with digital radio platform TuneIn marks the first time Apple Music's six radio stations will be available outside the company's app.
Apple Makes Music Push in Radio After Losing Ground to Spotify
Neutral
Schaeffers Research
6 hours ago
Best and Worst Stocks to Own Over Labor Day Week
Labor Day is next Monday, so markets will be closed to start off the week.
Best and Worst Stocks to Own Over Labor Day Week
Neutral
The Motley Fool
6 hours ago
As Warren Buffett Continues to Trim Apple Stake, Should Investors Be Worried?
Is Warren Buffett and his team at Berkshire Hathaway (BRK.A 1.03%) (BRK.B 0.99%) holding a fire sale of Apple (AAPL 0.92%) stock? The latest indications seem to suggest this.
As Warren Buffett Continues to Trim Apple Stake, Should Investors Be Worried?
Positive
Zacks Investment Research
18 hours ago
These 2 Tech Companies are Cash Generating Machines
Strong cash flows reflect financial stability, allowing companies to pay down debt, pursue growth opportunities, and shell out dividend payments.
These 2 Tech Companies are Cash Generating Machines
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