196.45 USD
-2.75
1.38%
At close Jun 13, 4:00 PM EDT
After hours
196.40
-0.05
0.03%
1 day
-1.38%
5 days
-3.88%
1 month
-7.74%
3 months
-6.31%
6 months
-20.83%
Year to date
-19.44%
1 year
-8.30%
5 years
129.10%
10 years
519.13%
 

About: Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Employees: 164,000

0
Funds holding %
of 7,296 funds
0
Analysts bullish %
of 15 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

22% more first-time investments, than exits

New positions opened: 161 | Existing positions closed: 132

12% more call options, than puts

Call options by funds: $46.4B | Put options by funds: $41.5B

1.38% less ownership

Funds ownership: 62.27% [Q4 2024] → 60.89% (-1.38%) [Q1 2025]

2% less funds holding

Funds holding: 5,544 [Q4 2024] → 5,445 (-99) [Q1 2025]

7% less funds holding in top 10

Funds holding in top 10: 3,317 [Q4 2024] → 3,078 (-239) [Q1 2025]

15% less capital invested

Capital invested by funds: $2.39T [Q4 2024] → $2.03T (-$367B) [Q1 2025]

35% less repeat investments, than reductions

Existing positions increased: 1,977 | Existing positions reduced: 3,030

Research analyst outlook

15 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$171
13%
downside
Avg. target
$235
20%
upside
High target
$300
53%
upside

15 analyst ratings

10 positive
67%
neutral
20%
negative
13%
Morgan Stanley
Erik Woodring
20%upside
$235
Overweight
Reiterated
10 Jun 2025
Wedbush
Daniel Ives
37%upside
$270
Outperform
Reiterated
10 Jun 2025
B of A Securities
Wamsi Mohan
20%upside
$235
Buy
Reiterated
10 Jun 2025
Rosenblatt
Barton Crockett
10%upside
$217
Neutral
Downgraded
2 May 2025
Jefferies
Edison Lee
13%downside
$171
Underperform
Downgraded
2 May 2025

Financial journalist opinion

Based on 525 articles about AAPL published over the past 30 days

Positive
Seeking Alpha
15 hours ago
Generational Buying Opportunity: Dividend Growth Machines For The AI Boom
The AI boom is likely going to be the dominant macro theme for the coming decade. However, most of the AI opportunities are already richly valued by Mr. Market. That said, there are a few stocks that Mr. Market is still overlooking, giving investors a generational buying opportunity.
Generational Buying Opportunity: Dividend Growth Machines For The AI Boom
Neutral
Zacks Investment Research
1 day ago
Why Apple (AAPL) Dipped More Than Broader Market Today
Apple (AAPL) reached $196.45 at the closing of the latest trading day, reflecting a -1.38% change compared to its last close.
Why Apple (AAPL) Dipped More Than Broader Market Today
Positive
Bloomberg Technology
1 day ago
Meta's $14.3B Scale Investment, Apple's New Siri Launch | Bloomberg Tech 6/13/2025
Bloomberg's Caroline Hyde breaks down Meta's plans to take a 49% stake in Scale AI and hire the startup's CEO, Alexandr Wang. Plus, the CEO of stablecoin network Circle discusses how the passing of the GENIUS Act could impact the payments space.
Meta's $14.3B Scale Investment, Apple's New Siri Launch | Bloomberg Tech 6/13/2025
Neutral
Schwab Network
1 day ago
Stock Market This Week: AAPL WWDC 2025, META Scale AI Investment, ORCL Rallies
Markets closed in the red after geopolitical tensions between Iran and Israel swelled on Friday. Apple (AAPL) struggled in the Mag 7 after its Worldwide Developers Conference largely disappointed investors.
Stock Market This Week: AAPL WWDC 2025, META Scale AI Investment, ORCL Rallies
Neutral
Bloomberg Technology
1 day ago
Apple Sets Plans for Delayed Siri Launch in 2026
Apple is targeting spring 2026 for the release of its delayed Siri upgrade, as the iPhone maker works to turn around its AI efforts. Bloomberg's Mark Gurman joins Caroline Hyde on “Bloomberg Tech.
Apple Sets Plans for Delayed Siri Launch in 2026
Neutral
Schwab Network
1 day ago
Investors Question AAPL A.I. Innovation, User Base Offers Extensive Support
Apple (AAPL) slipped 20% so far in 2025 as it faces pressure on innovation, seen recently in its Worldwide Developers Conference. Megan Brantley with @LikeFolio points to double-digit increases in consumer interest for Apple even with criticisms on A.I.
Investors Question AAPL A.I. Innovation, User Base Offers Extensive Support
Negative
FXEmpire
1 day ago
S&P 500 and Nasdaq: Tech Stocks Drop—Nvidia, Apple Down; Oil Powers Exxon Higher
US stocks slide today on Middle East tensions. S&P 500 and Nasdaq dip as Nvidia, Visa fall; oil stocks like Exxon and Halliburton see gains.
S&P 500 and Nasdaq: Tech Stocks Drop—Nvidia, Apple Down; Oil Powers Exxon Higher
Positive
Benzinga
1 day ago
iPhone Sales Rebound In China, But Apple's Next Move Could Be Risky
Apple Inc's AAPL iPhone sales topped the charts in China in May, reflecting a rebound in growth in Apple's two leading markets, China and the U.S.
iPhone Sales Rebound In China, But Apple's Next Move Could Be Risky
Neutral
Accesswire
1 day ago
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
NEW YORK CITY, NY / ACCESS Newswire / June 13, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980, ext.
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Positive
NYTimes
1 day ago
Meta Bets on Scale + Apple's A.I. Struggles + Listeners on Job Automation
“These pay packages that they're offering are stretching into nine figures.”
Meta Bets on Scale + Apple's A.I. Struggles + Listeners on Job Automation
Charts implemented using Lightweight Charts™