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WFG

Wills Financial Group Portfolio holdings

AUM $265M
1-Year Est. Return 16.97%
This Fund
S&P 500
This Quarter Est. Return
+2.28%
1 Year Est. Return
+16.97%
3 Year Est. Return
+51.73%
5 Year Est. Return
+71.51%
10 Year Est. Return
+211.46%
AUM
$262M
AUM Growth
+$17.8M
Cap. Flow
+$13.5M
Cap. Flow %
5.15%
Top 10 Hldgs %
47.76%
Holding
76
New
9
Increased
30
Reduced
24
Closed
3

Top Buys

Rank Stock Value
1
KMB icon
Kimberly-Clark
KMB
+$5.27M
2
AMLP icon
Alerian MLP ETF
AMLP
+$3.39M
3
JMST icon
JPMorgan Ultra-Short Municipal Income ETF
JMST
+$3.07M
4
PFE icon
Pfizer
PFE
+$2.48M
5
AUB icon
Atlantic Union Bankshares
AUB
+$2.22M

Top Sells

Rank Stock Value
1
KVUE icon
Kenvue
KVUE
+$4.71M
2
COP icon
ConocoPhillips
COP
+$2.65M
3
MSFT icon
Microsoft
MSFT
+$2.5M
4
MRK icon
Merck
MRK
+$1.47M
5
AVGO icon
Broadcom
AVGO
+$507K

Sector Composition

Rank Sector Weight
1 Technology 19.5%
2 Financials 17.01%
3 Industrials 10%
4 Consumer Staples 7.95%
5 Healthcare 7.94%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AMLP icon
26
Alerian MLP ETF
AMLP
$12.9B
$3.4M 1.3%
+72,361
New +$3.39M
V icon
27
Visa
V
$684B
$3.32M 1.27%
9,476
-1,463
-13% -$498K
CF icon
28
CF Industries
CF
$19.3B
$3.13M 1.2%
40,459
-1,632
-4% -$134K
JMST icon
29
JPMorgan Ultra-Short Municipal Income ETF
JMST
$7.12B
$3.07M 1.17%
+60,249
New +$3.07M
NEE icon
30
NextEra Energy
NEE
$183B
$2.77M 1.06%
34,526
+78
+0.2% +$6.46K
PFE icon
31
Pfizer
PFE
$142B
$2.72M 1.04%
109,153
+98,307
+906% +$2.48M
VZ icon
32
Verizon
VZ
$193B
$2.55M 0.97%
62,522
+758
+1% +$30.7K
AUB icon
33
Atlantic Union Bankshares
AUB
$6B
$2.28M 0.87%
+64,640
New +$2.22M
MPC icon
34
Marathon Petroleum
MPC
$91.7B
$2.27M 0.87%
13,944
+1,992
+17% +$372K
BRC icon
35
Brady Corp
BRC
$4.39B
$2.12M 0.81%
+27,051
New +$2.09M
NSC icon
36
Norfolk Southern
NSC
$75B
$1.81M 0.69%
6,269
-8
-0.1% -$2.31K
MRK icon
37
Merck
MRK
$321B
$1.78M 0.68%
16,955
-15,665
-48% -$1.47M
SCHD icon
38
Schwab US Dividend Equity ETF
SCHD
$103B
$1.71M 0.66%
62,494
-2,947
-5% -$80.1K
IVV icon
39
iShares Core S&P 500 ETF
IVV
$872B
$1.53M 0.59%
2,238
+25
+1% +$17K
HON icon
40
Honeywell
HON
$76.7B
$1.44M 0.55%
7,395
+5,200
+237% +$1.02M
GOOG icon
41
Alphabet (Google) Class C
GOOG
$4.08T
$1.4M 0.54%
4,470
-555
-11% -$159K
XOM icon
42
ExxonMobil
XOM
$651B
$1.36M 0.52%
11,294
+322
+3% +$37.3K
NTAP icon
43
NetApp
NTAP
$34.1B
$1.36M 0.52%
+12,673
New +$1.45M
TSCO icon
44
Tractor Supply
TSCO
$15.8B
$1.26M 0.48%
25,251
+16,787
+198% +$904K
RDVY icon
45
First Trust Rising Dividend Achievers ETF
RDVY
$24.7B
$1.09M 0.42%
15,632
+4,938
+46% +$336K
JNJ icon
46
Johnson & Johnson
JNJ
$617B
$1M 0.38%
4,843
-6
-0.1% -$1.19K
DUK icon
47
Duke Energy
DUK
$98.4B
$1M 0.38%
8,543
+1,388
+19% +$169K
LLY icon
48
Eli Lilly
LLY
$1.03T
$901K 0.34%
838
+139
+20% +$133K
BX icon
49
Blackstone
BX
$102B
$882K 0.34%
5,722
+264
+5% +$40.1K
TMO icon
50
Thermo Fisher Scientific
TMO
$214B
$790K 0.3%
1,364
+50
+4% +$28.3K
1
2
3 4

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Wills Financial Group's Q4 2025 Portfolio in Review

As of Q4 2025, Wills Financial Group held 76 positions worth $262M, up 7.3% from $244M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Wills Financial Group deployed $13.5M of net new capital in Q4 2025, opening 9 new positions and adding to 30 existing holdings. Its largest new stake was Kimberly-Clark: 48,176 shares worth $4.86M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, down from 22% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Microsoft, an estimated $2.5M trimmed.

  • Wills Financial Group's largest Q4 2025 buy was Kimberly-Clark: 48,176 shares worth $4.86M.
  • Wills Financial Group added most to Pfizer in Q4 2025, an estimated $2.48M increase.
  • Wills Financial Group's biggest Q4 2025 reduction was Microsoft, cutting an estimated $2.5M.
  • Wills Financial Group fully exited Kenvue in Q4 2025, selling an estimated $4.71M.
  • Wills Financial Group's ten largest holdings make up 48% of its $262M portfolio in Q4 2025.
  • Wills Financial Group opened 9 new positions and closed 3 in Q4 2025.
  • Wills Financial Group's portfolio value rose 7.3% quarter-over-quarter to $262M.

Based on Wills Financial Group's 13F filing for Q4 2025, filed 11 Feb 2026.