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Wills Financial Group’s Alphabet (Google) Class C GOOG Stock Holding History

Wills Financial Group’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$1.75M Sell
4,385
-85
-2% -$26.7K 0.66% 40
2025
Q4 		$1.4M Sell
4,470
-555
-11% -$159K 0.54% 41
2025
Q3 		$1.22M Buy
5,025
+85
+2% +$17.9K 0.5% 37
2025
Q2 		$876K Hold
4,940
– – 0.38% 38
2025
Q1 		$772K Hold
4,940
– – 0.34% 40
2024
Q4 		$941K Hold
4,940
– – 0.41% 38
2024
Q3 		$826K Hold
4,940
– – 0.35% 43
2024
Q2 		$906K Hold
4,940
– – 0.42% 38
2024
Q1 		$752K Hold
4,940
– – 0.35% 39
2023
Q4 		$696K Sell
4,940
-360
-7% -$48.8K 0.35% 40
2023
Q3 		$699K Sell
5,300
-360
-6% -$46.8K 0.38% 47
2023
Q2 		$685K Hold
5,660
– – 0.35% 48
2023
Q1 		$589K Hold
5,660
– – 0.32% 46
2022
Q4 		$3.95M Hold
5,660
– – 2.2% 18
2022
Q3 		$544K Buy
5,660
+60
+1% +$6.7K 0.3% 43
2022
Q2 		$612K Hold
5,600
– – 0.3% 47
2022
Q1 		$782K Buy
5,600
+100
+2% +$13.6K 0.33% 45
2021
Q4 		$795K Hold
5,500
– – 0.31% 47
2021
Q3 		$732K Sell
5,500
-300
-5% -$41.4K 0.33% 45
2021
Q2 		$726K Buy
5,800
+1,440
+33% +$172K 0.31% 49
2021
Q1 		$450K Hold
4,360
– – 0.22% 47
2020
Q4 		$381K Buy
4,360
+60
+1% +$5.06K 0.19% 49
2020
Q3 		$316K Hold
4,300
– – 0.18% 49
2020
Q2 		$304K Sell
4,300
-200
-4% -$13.5K 0.19% 49
2020
Q1 		$262K Buy
4,500
+100
+2% +$6.79K 0.19% 48
2019
Q4 		$294K Hold
4,400
– – 0.17% 56
2019
Q3 		$268K Sell
4,400
-100
-2% -$5.92K 0.17% 54
2019
Q2 		$243K Sell
4,500
-600
-12% -$34.6K 0.16% 54
2019
Q1 		$299K Hold
5,100
– – 0.2% 52
2018
Q4 		$264K Sell
5,100
-1,520
-23% -$81.4K 0.2% 54
2018
Q3 		$395K Buy
6,620
+320
+5% +$19.2K 0.26% 55
2018
Q2 		$351K Sell
6,300
-900
-13% -$48.6K 0.25% 58
2018
Q1 		$371K Sell
7,200
-1,080
-13% -$59.6K 0.27% 57
2017
Q4 		$433K Sell
8,280
-1,540
-16% -$78.4K 0.3% 56
2017
Q3 		$471K Hold
9,820
– – 0.35% 51
2017
Q2 		$446K Buy
9,820
+20
+0.2% +$916 0.33% 54
2017
Q1 		$406K Buy
+9,800
New +$402K 0.31% 56
2016
Q3 		– Sell
-28,240
Closed -$986K – 72
2016
Q2 		$986K Hold
28,240
– – 0.82% 40
2016
Q1 		$1.07M Buy
28,240
+16,500
+141% +$591K 0.92% 38
2015
Q4 		$445K Sell
11,740
-18,560
-61% -$666K 0.39% 52
2015
Q3 		$948K Sell
30,300
-1,340
-4% -$41.2K 0.88% 37
2015
Q2 		$841K Buy
31,640
+816
+3% +$21.9K 0.72% 41
2015
Q1 		$848K Buy
30,824
+1,564
+5% +$41.9K 0.7% 42
2014
Q4 		$770K Sell
29,260
-401
-1% -$10.8K 0.62% 41
2014
Q3 		$862K Buy
29,661
+802
+3% +$23.2K 0.73% 39
2014
Q2 		$835K Buy
28,859
+3,404
+13% +$92.4K 0.69% 43
2014
Q1 		$706K Buy
25,455
+9,355
+58% +$272K 0.67% 43
2013
Q4 		$449K Buy
+16,100
New +$407K 0.46% 49

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Wills Financial Group's GOOG Position: Q1 2026 in Review

Wills Financial Group reduced its Alphabet (Google) Class C (GOOG) stake by 1.9% in Q1 2026, selling an estimated $26.7K and leaving 4,385 shares worth $1.75M. The position accounts for 0.66% of the portfolio, ranked #40.

Wills Financial Group first reported a position in GOOG in Q4 2013 and has held it in 48 quarters since. The position peaked at $3.95M in Q4 2022. 5,117 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Wills Financial Group held 4,385 shares of Alphabet (Google) Class C worth $1.75M as of Q1 2026.
  • Wills Financial Group sold 85 Alphabet (Google) Class C shares in Q1 2026, an estimated $26.7K.
  • Alphabet (Google) Class C made up 0.66% of Wills Financial Group's portfolio in Q1 2026, its #40 holding.
  • Wills Financial Group first reported a position in Alphabet (Google) Class C in Q4 2013 and has held it in 48 quarters since.
  • Wills Financial Group's Alphabet (Google) Class C position peaked at $3.95M in Q4 2022.
  • 5,117 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Wills Financial Group's 13F filing for Q1 2026, filed 14 May 2026.