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WWC

Waypoint Wealth Counsel Portfolio holdings

AUM $193M
1-Year Est. Return 30.17%
This Fund
S&P 500
This Quarter Est. Return
+10.66%
1 Year Est. Return
+30.17%
3 Year Est. Return
+79.76%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$202M
AUM Growth
+$42.4M
Cap. Flow
+$27M
Cap. Flow %
13.4%
Top 10 Hldgs %
46.32%
Holding
199
New
79
Increased
74
Reduced
28
Closed
5

Top Buys

Rank Stock Value
1
KO icon
Coca-Cola
KO
+$8.59M
2
VOO icon
Vanguard S&P 500 ETF
VOO
+$945K
3
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$731K
4
MSFT icon
Microsoft
MSFT
+$606K
5
MRK icon
Merck
MRK
+$436K

Top Sells

Rank Stock Value
1
JAAA icon
Janus Henderson AAA CLO ETF
JAAA
+$5.68M
2
JBBB icon
Janus Henderson B-BBB CLO ETF
JBBB
+$1.67M
3
CCOI icon
Cogent Communications
CCOI
+$259K
4
VIXY icon
ProShares VIX Short-Term Futures ETF
VIXY
+$239K
5
MMM icon
3M
MMM
+$228K

Sector Composition

Rank Sector Weight
1 Technology 15.98%
2 Consumer Staples 6.3%
3 Financials 5.95%
4 Consumer Discretionary 5.63%
5 Healthcare 3.15%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
XLE icon
76
State Street Energy Select Sector SPDR ETF
XLE
$39.2B
$406K 0.2%
9,566
+22
+0.2% +$916
GM icon
77
General Motors
GM
$79.6B
$401K 0.2%
8,140
+3,147
+63% +$149K
TPR icon
78
Tapestry
TPR
$30.8B
$398K 0.2%
+4,530
New +$343K
CB icon
79
Chubb
CB
$136B
$393K 0.19%
+1,356
New +$390K
ADBE icon
80
Adobe
ADBE
$98.5B
$391K 0.19%
1,010
+447
+79% +$172K
EXPE icon
81
Expedia Group
EXPE
$35.3B
$383K 0.19%
+2,271
New +$368K
PEP icon
82
PepsiCo
PEP
$191B
$381K 0.19%
+2,884
New +$388K
MA icon
83
Mastercard
MA
$505B
$379K 0.19%
675
+136
+25% +$75.2K
BN icon
84
Brookfield
BN
$105B
$378K 0.19%
9,156
– –
INCY icon
85
Incyte
INCY
$24.3B
$371K 0.18%
+5,447
New +$345K
IGSB icon
86
iShares 1-5 Year Investment Grade Corporate Bond ETF
IGSB
$22.9B
$369K 0.18%
+7,000
New +$366K
LYFT icon
87
Lyft
LYFT
$5.85B
$364K 0.18%
+23,111
New +$324K
BAC icon
88
Bank of America
BAC
$436B
$361K 0.18%
7,632
-143
-2% -$6.02K
EIX icon
89
Edison International
EIX
$28.8B
$360K 0.18%
+6,969
New +$382K
EXR icon
90
Extra Space Storage
EXR
$31.4B
$359K 0.18%
+2,435
New +$354K
MSCI icon
91
MSCI
MSCI
$42B
$355K 0.18%
+615
New +$340K
FIX icon
92
Comfort Systems
FIX
$61.2B
$354K 0.18%
+660
New +$288K
ORLY icon
93
O'Reilly Automotive
ORLY
$72.5B
$352K 0.17%
3,910
-170
-4% -$15.5K
PM icon
94
Philip Morris
PM
$301B
$343K 0.17%
1,884
+592
+46% +$102K
MKL icon
95
Markel Group
MKL
$23.4B
$338K 0.17%
169
+1
+0.6% +$1.88K
UNH icon
96
UnitedHealth
UNH
$382B
$337K 0.17%
1,079
-3
-0.3% -$1.15K
AON icon
97
Aon
AON
$77.1B
$336K 0.17%
943
+6
+0.6% +$2.17K
BBCA icon
98
JPMorgan BetaBuilders Canada ETF
BBCA
$10.9B
$336K 0.17%
4,168
– –
IGM icon
99
iShares Expanded Tech Sector ETF
IGM
$9.97B
$336K 0.17%
2,993
-2,275
-43% -$223K
IXUS icon
100
iShares Core MSCI Total International Stock ETF
IXUS
$58.2B
$334K 0.17%
4,314
– –
2 3
4
5 6

Similar funds

JHA
Jackson Hill Advisors Houston, Texas $193M AUM 4.94% 1-Year Est. Return
EAM
Exome Asset Management New York $193M AUM 208.51% 1-Year Est. Return
TDWM
Topel & Distasi Wealth Management Berkeley, California $193M AUM 12.07% 1-Year Est. Return
DF
Downshift Financial Boulder, Colorado $193M AUM
SCM
Sandler Capital Management New York $193M AUM 77.14% 1-Year Est. Return
PA
Promethium Advisors Bethesda, Maryland $193M AUM 23.69% 1-Year Est. Return
SCPM
Sea Cliff Partners Management San Francisco, California $194M AUM 8.22% 1-Year Est. Return
EWM
Evergreen Wealth Management Williamston, Michigan $194M AUM 13.93% 1-Year Est. Return

Waypoint Wealth Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Waypoint Wealth Counsel held 199 positions worth $202M, up 27% from $159M the previous quarter. Its ten largest holdings account for 46% of the portfolio.

Waypoint Wealth Counsel deployed $27M of net new capital in Q2 2025, opening 79 new positions and adding to 74 existing holdings. Its largest new stake was DoorDash: 2,096 shares worth $517K.

By sector, the portfolio is most concentrated in Technology at 16% of assets, up from 13% a quarter earlier, followed by Consumer Staples and Financials.

On the sell side, the largest reduction was Janus Henderson AAA CLO ETF, an estimated $5.68M trimmed.

  • Waypoint Wealth Counsel's largest Q2 2025 buy was DoorDash: 2,096 shares worth $517K.
  • Waypoint Wealth Counsel added most to Coca-Cola in Q2 2025, an estimated $8.59M increase.
  • Waypoint Wealth Counsel's biggest Q2 2025 reduction was Janus Henderson AAA CLO ETF, cutting an estimated $5.68M.
  • Waypoint Wealth Counsel fully exited Cogent Communications in Q2 2025, selling an estimated $259K.
  • Waypoint Wealth Counsel's ten largest holdings make up 46% of its $202M portfolio in Q2 2025.
  • Waypoint Wealth Counsel opened 79 new positions and closed 5 in Q2 2025.
  • Waypoint Wealth Counsel's portfolio value rose 27% quarter-over-quarter to $202M.

Based on Waypoint Wealth Counsel's 13F filing for Q2 2025, filed 25 Jul 2025.