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Vertex Planning Partners’s Alphabet (Google) Class C GOOG Stock Holding History

Vertex Planning Partners’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$1.15M Buy
3,241
+640
+25% +$229K 0.17% 59
2026
Q1 		$746K Buy
2,601
+56
+2% +$17.6K 0.14% 65
2025
Q4 		$799K Sell
2,545
-1,440
-36% -$413K 0.19% 57
2025
Q3 		$971K Buy
3,985
+207
+5% +$43.5K 0.19% 73
2025
Q2 		$670K Buy
3,778
+68
+2% +$11.2K 0.14% 83
2025
Q1 		$580K Buy
3,710
+227
+7% +$41.6K 0.13% 92
2024
Q4 		$663K Buy
3,483
+169
+5% +$29.8K 0.15% 85
2024
Q3 		$554K Sell
3,314
-28
-0.8% -$4.74K 0.13% 83
2024
Q2 		$613K Buy
3,342
+114
+4% +$19.4K 0.16% 69
2024
Q1 		$491K Sell
3,228
-291
-8% -$42K 0.14% 89
2023
Q4 		$496K Buy
+3,519
New +$477K 0.15% 84
2023
Q1 		– Sell
-3,029
Closed -$269K – 133
2022
Q4 		$269K Buy
+3,029
New +$289K 0.1% 116

Other funds holding GOOG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Norges Bank
Norges Bank Oslo, Norway $1T AUM
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

Vertex Planning Partners's GOOG Position: Q2 2026 in Review

Vertex Planning Partners increased its Alphabet (Google) Class C (GOOG) stake by 25% in Q2 2026, buying an estimated $229K and bringing the position to 3,241 shares worth $1.15M. The position accounts for 0.17% of the portfolio, ranked #59.

Vertex Planning Partners first reported a position in GOOG in Q4 2022 and has held it in 12 quarters since. 5,246 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Vertex Planning Partners held 3,241 shares of Alphabet (Google) Class C worth $1.15M as of Q2 2026.
  • Vertex Planning Partners bought 640 Alphabet (Google) Class C shares in Q2 2026, an estimated $229K.
  • Alphabet (Google) Class C made up 0.17% of Vertex Planning Partners's portfolio in Q2 2026, its #59 holding.
  • Vertex Planning Partners first reported a position in Alphabet (Google) Class C in Q4 2022 and has held it in 12 quarters since.
  • 5,246 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Vertex Planning Partners's 13F filing for Q2 2026, filed 14 Aug 2026.