VPP
GOOG icon

Vertex Planning Partners’s Alphabet (Google) Class C GOOG Stock Holding History

Vertex Planning Partners’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$746K Buy
2,601
+56
+2% +$17.6K 0.14% 65
2025
Q4 		$799K Sell
2,545
-1,440
-36% -$413K 0.19% 57
2025
Q3 		$971K Buy
3,985
+207
+5% +$43.5K 0.19% 73
2025
Q2 		$670K Buy
3,778
+68
+2% +$11.2K 0.14% 83
2025
Q1 		$580K Buy
3,710
+227
+7% +$41.6K 0.13% 92
2024
Q4 		$663K Buy
3,483
+169
+5% +$29.8K 0.15% 85
2024
Q3 		$554K Sell
3,314
-28
-0.8% -$4.74K 0.13% 83
2024
Q2 		$613K Buy
3,342
+114
+4% +$19.4K 0.16% 69
2024
Q1 		$491K Sell
3,228
-291
-8% -$42K 0.14% 89
2023
Q4 		$496K Buy
+3,519
New +$477K 0.15% 84
2023
Q1 		– Sell
-3,029
Closed -$269K – 133
2022
Q4 		$269K Buy
+3,029
New +$289K 0.1% 116

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Vertex Planning Partners's GOOG Position: Q1 2026 in Review

Vertex Planning Partners increased its Alphabet (Google) Class C (GOOG) stake by 2.2% in Q1 2026, buying an estimated $17.6K and bringing the position to 2,601 shares worth $746K. The position accounts for 0.14% of the portfolio, ranked #65.

Vertex Planning Partners first reported a position in GOOG in Q4 2022 and has held it in 11 quarters since. The position peaked at $971K in Q3 2025. 5,117 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Vertex Planning Partners held 2,601 shares of Alphabet (Google) Class C worth $746K as of Q1 2026.
  • Vertex Planning Partners bought 56 Alphabet (Google) Class C shares in Q1 2026, an estimated $17.6K.
  • Alphabet (Google) Class C made up 0.14% of Vertex Planning Partners's portfolio in Q1 2026, its #65 holding.
  • Vertex Planning Partners first reported a position in Alphabet (Google) Class C in Q4 2022 and has held it in 11 quarters since.
  • Vertex Planning Partners's Alphabet (Google) Class C position peaked at $971K in Q3 2025.
  • 5,117 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Vertex Planning Partners's 13F filing for Q1 2026, filed 15 May 2026.