UBS Group
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UBS Group’s Alphabet (Google) Class C GOOG Stock Holding History

UBS Group’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$5.31B Sell
18,526,273
-1,327,645
-7% -$417M 0.8% 10
2025
Q4 		$6.23B Sell
19,853,918
-1,904,841
-9% -$546M 1.01% 9
2025
Q3 		$5.3B Sell
21,758,759
-33,187
-0.2% -$6.98M 0.83% 13
2025
Q2 		$3.87B Sell
21,791,946
-2,617,809
-11% -$433M 0.67% 13
2025
Q1 		$3.81B Buy
24,409,755
+2,465,761
+11% +$452M 0.7% 13
2024
Q4 		$4.18B Sell
21,943,994
-264,670
-1% -$46.7M 0.77% 11
2024
Q3 		$3.71B Buy
22,208,664
+1,249,706
+6% +$212M 0.81% 14
2024
Q2 		$3.84B Buy
20,958,958
+4,826,795
+30% +$821M 0.95% 13
2024
Q1 		$2.46B Buy
16,132,163
+614,703
+4% +$88.7M 0.61% 16
2023
Q4 		$2.19B Buy
15,517,460
+2,489,537
+19% +$338M 0.65% 14
2023
Q3 		$1.72B Sell
13,027,923
-2,257,216
-15% -$293M 0.59% 18
2023
Q2 		$1.85B Buy
15,285,139
+957,508
+7% +$111M 0.62% 15
2023
Q1 		$1.49B Sell
14,327,631
-113,344
-0.8% -$10.9M 0.54% 23
2022
Q4 		$1.28B Buy
14,440,975
+1,188,621
+9% +$113M 0.48% 27
2022
Q3 		$1.27B Sell
13,252,354
-1,105,066
-8% -$123M 0.56% 22
2022
Q2 		$1.57B Buy
14,357,420
+539,260
+4% +$63.7M 0.64% 15
2022
Q1 		$1.93B Buy
13,818,160
+291,040
+2% +$39.6M 0.64% 17
2021
Q4 		$1.96B Sell
13,527,120
-780,220
-5% -$113M 0.56% 20
2021
Q3 		$1.91B Sell
14,307,340
-304,520
-2% -$42M 0.6% 19
2021
Q2 		$1.83B Buy
14,611,860
+676,200
+5% +$80.6M 0.59% 18
2021
Q1 		$1.44B Sell
13,935,660
-2,313,200
-14% -$229M 0.48% 25
2020
Q4 		$1.42B Buy
16,248,860
+1,201,060
+8% +$101M 0.48% 31
2020
Q3 		$1.11B Sell
15,047,800
-1,160,420
-7% -$88.5M 0.42% 51
2020
Q2 		$1.15B Sell
16,208,220
-1,544,440
-9% -$104M 0.48% 38
2020
Q1 		$1.03B Sell
17,752,660
-375,440
-2% -$25.5M 0.49% 41
2019
Q4 		$1.21B Buy
18,128,100
+3,102,200
+21% +$200M 0.42% 43
2019
Q3 		$916M Sell
15,025,900
-1,796,560
-11% -$106M 0.35% 61
2019
Q2 		$909M Buy
16,822,460
+944,260
+6% +$54.5M 0.35% 62
2019
Q1 		$932M Buy
15,878,200
+1,039,980
+7% +$58.4M 0.38% 53
2018
Q4 		$768M Sell
14,838,220
-4,368,380
-23% -$234M 0.35% 58
2018
Q3 		$1.15B Sell
19,206,600
-1,520,820
-7% -$91.1M 0.45% 37
2018
Q2 		$1.16B Buy
20,727,420
+3,412,640
+20% +$184M 0.5% 30
2018
Q1 		$893M Sell
17,314,780
-1,447,800
-8% -$79.9M 0.39% 45
2017
Q4 		$982M Buy
18,762,580
+2,080,900
+12% +$106M 0.4% 41
2017
Q3 		$800M Sell
16,681,680
-2,058,680
-11% -$95.9M 0.37% 49
2017
Q2 		$851M Buy
18,740,360
+4,466,340
+31% +$204M 0.44% 37
2017
Q1 		$592M Sell
14,274,020
-538,740
-4% -$22.1M 0.32% 59
2016
Q4 		$572M Sell
14,812,760
-1,549,980
-9% -$60.4M 0.32% 57
2016
Q3 		$636M Buy
16,362,740
+671,300
+4% +$25.5M 0.38% 43
2016
Q2 		$543M Sell
15,691,440
-1,095,760
-7% -$39.4M 0.34% 48
2016
Q1 		$625M Buy
16,787,200
+1,661,000
+11% +$59.5M 0.42% 35
2015
Q4 		$574M Sell
15,126,200
-18,947,700
-56% -$680M 0.37% 43
2015
Q3 		$1.07B Buy
34,073,900
+455,680
+1% +$14M 0.76% 11
2015
Q2 		$895M Sell
33,618,220
-3,630,125
-10% -$97.3M 0.6% 12
2015
Q1 		$1.02B Sell
37,248,345
-62,171
-0.2% -$1.67M 0.71% 10
2014
Q4 		$984M Buy
+37,310,516
New +$1B 0.69% 10

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

UBS Group's GOOG Position: Q1 2026 in Review

UBS Group reduced its Alphabet (Google) Class C (GOOG) stake by 6.7% in Q1 2026, selling an estimated $417M and leaving 18,526,273 shares worth $5.31B. The position accounts for 0.8% of the portfolio, ranked #10.

UBS Group first reported a position in GOOG in Q4 2014 and has held it in 46 quarters since. The position peaked at $6.23B in Q4 2025. 5,121 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • UBS Group held 18,526,273 shares of Alphabet (Google) Class C worth $5.31B as of Q1 2026.
  • UBS Group sold 1,327,645 Alphabet (Google) Class C shares in Q1 2026, an estimated $417M.
  • Alphabet (Google) Class C made up 0.8% of UBS Group's portfolio in Q1 2026, its #10 holding.
  • UBS Group first reported a position in Alphabet (Google) Class C in Q4 2014 and has held it in 46 quarters since.
  • UBS Group's Alphabet (Google) Class C position peaked at $6.23B in Q4 2025.
  • 5,121 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on UBS Group's 13F filing for Q1 2026, filed 5 May 2026.