True North Advisors’s Alphabet (Google) Class C GOOG Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake
Trade Value Portfolio Weight Portfolio Position
2026
Q2
$386K Buy
+1,079
New +$386K 0.04% 208
2025
Q2
Sell
-38,822
Closed -$6.07M 243
2025
Q1
$6.07M Buy
+38,822
New +$7.11M 1.08% 13
2024
Q4
Sell
-39,062
Closed -$6.53M 208
2024
Q3
$6.53M Sell
39,062
-567
-1% -$96K 1.71% 5
2024
Q2
$7.27M Buy
39,629
+45
+0.1% +$7.66K 1.94% 5
2024
Q1
$6.03M Sell
39,584
-16,354
-29% -$2.36M 1.66% 5
2023
Q4
$7.88M Buy
55,938
+1,065
+2% +$145K 2.02% 7
2023
Q3
$7.24M Sell
54,873
-9,861
-15% -$1.28M 2.23% 5
2023
Q2
$7.83M Buy
64,734
+4,880
+8% +$565K 2.22% 5
2023
Q1
$6.22M Buy
59,854
+5,512
+10% +$532K 1.83% 7
2022
Q4
$4.82M Buy
+54,342
New +$5.19M 1.64% 10

Other funds holding GOOG

True North Advisors's GOOG Position: Q2 2026 in Review

True North Advisors opened a new position in Alphabet (Google) Class C (GOOG) in Q2 2026: 1,079 shares worth $386K. The stake represents 0.04% of the portfolio and ranks #208 among its holdings. This is a return to the name: True North Advisors previously reported a position in GOOG as recently as Q1 2025.

True North Advisors first reported a position in GOOG in Q4 2022 and has held it in 10 quarters since. The position peaked at $7.88M in Q4 2023. 2,701 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • True North Advisors held 1,079 shares of Alphabet (Google) Class C worth $386K as of Q2 2026.
  • Alphabet (Google) Class C was a new True North Advisors position in Q2 2026.
  • Alphabet (Google) Class C made up 0.04% of True North Advisors's portfolio in Q2 2026, its #208 holding.
  • True North Advisors first reported a position in Alphabet (Google) Class C in Q4 2022 and has held it in 10 quarters since.
  • True North Advisors's Alphabet (Google) Class C position peaked at $7.88M in Q4 2023.
  • 2,701 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on True North Advisors's 13F filing for Q2 2026, filed 22 Jul 2026.