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TFF

The Family Firm Portfolio holdings

AUM $415M
1-Year Est. Return 12.42%
This Fund
S&P 500
This Quarter Est. Return
-1.79%
1 Year Est. Return
+12.42%
3 Year Est. Return
+40.24%
5 Year Est. Return
+64%
10 Year Est. Return
+101.81%
AUM
$450M
AUM Growth
-$7.15M
Cap. Flow
-$347M
Cap. Flow %
-77.27%
Top 10 Hldgs %
44.69%
Holding
221
New
10
Increased
117
Reduced
70
Closed
9

Top Buys

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$14.1M
2
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$557K
3
NVDA icon
NVIDIA
NVDA
+$529K
4
XLF icon
State Street Financial Select Sector SPDR ETF
XLF
+$451K
5
IXJ icon
iShares Global Healthcare ETF
IXJ
+$425K

Top Sells

Rank Stock Value
1
IWV icon
iShares Russell 3000 ETF
IWV
+$236M
2
IVV icon
iShares Core S&P 500 ETF
IVV
+$102M
3
SCHB icon
Schwab US Broad Market ETF
SCHB
+$12.9M
4
FLTR icon
VanEck IG Floating Rate ETF
FLTR
+$6.36M
5
IBB icon
iShares Biotechnology ETF
IBB
+$3.98M

Sector Composition

Rank Sector Weight
1 Technology 6.77%
2 Financials 2.21%
3 Healthcare 1.9%
4 Industrials 1.13%
5 Consumer Staples 0.92%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
XBI icon
101
State Street SPDR S&P Biotech ETF
XBI
$10.5B
$612K 0.14%
6,797
+243
+4% +$23.5K
JXI icon
102
iShares Global Utilities ETF
JXI
$307M
$607K 0.14%
9,459
-974
-9% -$66.2K
HD icon
103
Home Depot
HD
$342B
$607K 0.14%
1,559
+71
+5% +$29K
CSCO icon
104
Cisco
CSCO
$488B
$605K 0.13%
10,211
+15
+0.1% +$857
IXP icon
105
iShares Global Comm Services ETF
IXP
$561M
$554K 0.12%
5,732
-457
-7% -$44K
XLP icon
106
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.7B
$549K 0.12%
6,986
+1,023
+17% +$83.1K
INTU icon
107
Intuit
INTU
$91.6B
$548K 0.12%
872
– –
IWF icon
108
iShares Russell 1000 Growth ETF
IWF
$128B
$544K 0.12%
5,412
+4
+0.1% +$393
MAR icon
109
Marriott International
MAR
$92.5B
$533K 0.12%
1,911
+1
+0.1% +$275
SPY icon
110
State Street SPDR S&P 500 ETF Trust
SPY
$809B
$513K 0.11%
875
-16
-2% -$9.43K
TAN icon
111
Invesco Solar ETF
TAN
$1.37B
$507K 0.11%
15,304
-59
-0.4% -$2.18K
IXG icon
112
iShares Global Financials ETF
IXG
$698M
$504K 0.11%
5,248
-336
-6% -$32.8K
COP icon
113
ConocoPhillips
COP
$153B
$500K 0.11%
5,046
+264
+6% +$28K
JNJ icon
114
Johnson & Johnson
JNJ
$629B
$495K 0.11%
3,421
+21
+0.6% +$3.25K
BA icon
115
Boeing
BA
$183B
$486K 0.11%
2,744
– –
GOOG icon
116
Alphabet (Google) Class C
GOOG
$4.19T
$481K 0.11%
2,527
+2
+0.1% +$353
V icon
117
Visa
V
$671B
$480K 0.11%
1,519
-146
-9% -$43.9K
LOW icon
118
Lowe's Companies
LOW
$121B
$473K 0.11%
1,916
+5
+0.3% +$1.33K
XLV icon
119
State Street Health Care Select Sector SPDR ETF
XLV
$44B
$472K 0.11%
3,433
+1,481
+76% +$217K
XLI icon
120
State Street Industrial Select Sector SPDR ETF
XLI
$34.7B
$469K 0.1%
3,561
+1,525
+75% +$210K
VO icon
121
Vanguard Morningstar Mid-Cap ETF
VO
$110B
$465K 0.1%
7,044
+24
+0.3% +$1.63K
WTW icon
122
Willis Towers Watson
WTW
$31.6B
$462K 0.1%
1,476
-228
-13% -$69.9K
EWU icon
123
iShares MSCI United Kingdom ETF
EWU
$4.14B
$461K 0.1%
13,594
+233
+2% +$8.3K
IYZ icon
124
iShares US Telecommunications ETF
IYZ
$1.26B
$460K 0.1%
17,130
+35
+0.2% +$934
ADP icon
125
Automatic Data Processing
ADP
$107B
$459K 0.1%
1,569
+8
+0.5% +$2.36K
3 4
5
6 7

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WWP
Waypoint Wealth Partners Mill Valley, California $411M AUM 14.09% 1-Year Est. Return
CF
Copperwynd Financial Scottsdale, Arizona $401M AUM 20.7% 1-Year Est. Return
SFA
Semmax Financial Advisors Winston Salem, North Carolina $388M AUM 14.23% 1-Year Est. Return
JWCA
J.W. Coons Advisors Columbus, Ohio $442M AUM 16.25% 1-Year Est. Return
PA
Parkside Advisors Berkeley, California $455M AUM 11.43% 1-Year Est. Return
JC
Jentner Corp Akron, Ohio $373M AUM 10.69% 1-Year Est. Return
MC
Montag & Caldwell Atlanta, Georgia $457M AUM 20.19% 1-Year Est. Return
NC
NBW Capital Boston, Massachusetts $464M AUM 21.25% 1-Year Est. Return

The Family Firm's Q4 2024 Portfolio in Review

As of Q4 2024, The Family Firm held 221 positions worth $450M, down 1.6% from $457M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

The Family Firm withdrew a net $347M in Q4 2024, closing 9 positions and reducing 70 holdings. Its most notable exit was Progressive, an estimated $272K position sold in full.

By sector, the portfolio is most concentrated in Technology at 6.8% of assets, up from 6.3% a quarter earlier, followed by Financials and Healthcare.

Against the trend, The Family Firm opened a new position in State Street Financial Select Sector SPDR ETF worth $451K.

  • The Family Firm's largest Q4 2024 buy was State Street Financial Select Sector SPDR ETF: 9,325 shares worth $451K.
  • The Family Firm added most to Microsoft in Q4 2024, an estimated $14.1M increase.
  • The Family Firm's biggest Q4 2024 reduction was iShares Russell 3000 ETF, cutting an estimated $236M.
  • The Family Firm fully exited Progressive in Q4 2024, selling an estimated $272K.
  • The Family Firm's ten largest holdings make up 45% of its $450M portfolio in Q4 2024.
  • The Family Firm opened 10 new positions and closed 9 in Q4 2024.
  • The Family Firm's portfolio value fell 1.6% quarter-over-quarter to $450M.

Based on The Family Firm's 13F filing for Q4 2024, filed 10 Feb 2025.